Brand Strategy: Page 6

  • An image of a Starbucks sign
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    Courtesy of Starbucks
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    Starbucks to capitalize on record loyalty membership with app improvements

    Starbucks Reward members spent more than ever during Q1 2024, as the company looks to incentivize further patronage with greater personalization.

    By Bryan Wassel • Feb. 1, 2024
  • Business people, meeting and corporate discussion against a blurred background at the office. Group of employees in team planning, presentation or training staff for collaboration.
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    Jacob Wackerhausen/Getty via Getty Images
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    Opinion

    How media partners can communicate brand momentum in 2024

    Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno.

    By Erin Firneno • Jan. 31, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • A grandmother drives a monster truck in a Doritos ad
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    Courtesy of PepsiCo
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    Doritos’ first global brand platform revolves around self-expression

    The campaign includes three spots created by Goodby Silverstein & Partners and a global film about a monster truck-driving grandmother.

    By • Jan. 30, 2024
  • McDonald's mascot Hamburglar's Burgercuda car
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    Courtesy of McDonald's USA
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    McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp

    Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise. 

    By • Jan. 30, 2024
  • The new packaging of Miller Extra Light in front of a white background.
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    Courtesy of Molson Coors
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    Miller64 rebrands to Miller Extra Light as focus shifts away from calories

    The positioning will be supported by 2.5 times the amount of media support the brand has had in the past four years combined.

    By • Jan. 30, 2024
  • A preview of an AR experience by Snickers for the Apple Vision Pro around the Super Bowl.
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    Courtesy of Blippar
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    Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

    In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.

    By • Jan. 30, 2024
  • A group of people run in the wilderness wearing Miller Lite gear.
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    Courtesy of Molson Coors
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    Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads

    Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money. 

    By • Jan. 29, 2024
  • An array of Ocean Spray products with new labels
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    Courtesy of Ocean Spray Cranberries, Inc.
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    Ocean Spray reveals first major brand overhaul in 20-plus years

    The 95-year-old cranberry co-op teamed with creative studio Stone Strategy & Design to highlight a "wildly uncommon" approach to culture and creativity.

    By • Jan. 29, 2024
  • Individuals and robots working together on brainstorming ideas.
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    Nuttapreya Sirisommai via Getty Images
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    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • A family of Vikings drives Hyundai's Santa Fe SUV in a new ad campaign.
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    Permission granted by Hyundai Motor America
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    Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads

    Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.” 

    By • Jan. 26, 2024
  • Ruffles
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    Courtesy of Ruffles
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    Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game

    Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.

    By Aaron Baar • Jan. 25, 2024
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Deep Dive

    What Apple’s adoption of RCS for iPhones could mean for marketers

    Businesses using the richer text messaging format are expected to drive global operator revenue of RCS to $8 billion in 2025 on the heels of Apple’s move.

    By • Jan. 25, 2024
  • Bud Light
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    Courtesy of Anheuser-Busch
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    Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans

    Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy.

    By • Jan. 25, 2024
  • A person in a busy restaurant waits for Heinz
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    Courtesy of Heinz
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    Heinz celebrates diners who wait for its ketchup in global campaign

    Created with Chilean agency 1984, the marketer’s largest effort since unifying its global creative strategy shows that “true love waits” — for ketchup.

    By • Jan. 25, 2024
  • Three M&M diamond-encrusted rings against a white backdrop. One shows the full rings, one shows the inside and the last shows the ring containing a Peanut Butter M&M's.
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    Courtesy of Mars Wrigley
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    M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring

    As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter.

    By • Jan. 24, 2024
  • Paris Hilton recreated in Roblox for a Hilton campaign
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    Courtesy of 11:11 Media
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    Hilton checks in to Paris Hilton’s Roblox world for loyalty push

    The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.

    By • Jan. 23, 2024
  • Influencer Zachary Fowler pulls a pizza out of a Solo Stove
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    Courtesy of Solo Brands, Inc
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    Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble

    The smokeless fire pit marketer is looking to turn a new leaf with partners who better represent its outdoor lifestyle positioning.

    By • Updated Jan. 30, 2024
  • Coors Light's silver bullet train, pictured here, will return in the light beer brand's Super Bowl LVIII campaign
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    Permission granted by Coors Light
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    Coors Light’s silver bullet train returns for Super Bowl with seats for fans

    Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.

    By • Jan. 23, 2024
  • Detroit Lions players Calvin Johnson and Jahmyr Gibbs for Team Whistle and Finish detergent.
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    Permission granted by Team Whistle
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    Finish brings football rivalries to the kitchen with Team Whistle

    An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”

    By • Jan. 22, 2024
  • Technology background. Big data visualization concept. Information artificial neural network
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    natrot via Getty Images
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    Data-driven marketing investments to top $36B in 2024, report finds

    A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.

    By • Jan. 22, 2024
  • Abbi Jacobson and Ilana Glazer hold a bottle of MiraLax
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    Courtesy of MiraLAX
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    ‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’

    Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women.

    By • Jan. 22, 2024
  • Snoop Dogg for Solo Stove
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    Courtesy of Solo Stove
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    Solo Stove’s viral Snoop Dogg partnership fails to spark up sales

    Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.

    By • Updated Jan. 30, 2024
  • A man with a bar of Dr. Squatch soap in his swim suit
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    Retrieved from Dr. Squatch on January 18, 2024
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    Column

    Campaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’

    The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.

    By • Jan. 19, 2024
  • NFL quarterback Kirk Cousins stands in a kitchen in a promotional shoot for brand partner Tostitos
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    Permission granted by Frito-Lay North America
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    Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins

    Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept. 

    By • Jan. 18, 2024
  • Snapchat x FAMSF
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    Courtesy of Snapchat
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    Snap brings AR try-on experience to San Francisco art exhibit

    Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.  

    By Aaron Baar • Jan. 18, 2024