Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas

A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.”

By Chris Kelly • June 9, 2025

Walmart challenges consumer perceptions with ‘Who Knew?’ campaign

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

By Jessica Hammers • June 9, 2025

Explore the Trendline➔

Multichannel Optimization

Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.

By Marketing Dive staff

Lipton Hard Iced Tea unites millennials, boomers over party culture

The social-forward campaign puts a heavy emphasis on content designed to appeal across age groups.

By Sara Karlovitch • June 9, 2025

Airbnb names new CMO on tails of major platform overhaul

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and experiences.

By Peter Adams • June 6, 2025

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.

By Chris Kelly • June 5, 2025

Chipotle’s brand chief on turning up the heat where brand meets culture

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic.

By Chris Kelly • June 5, 2025

Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire. 

By Peter Adams • June 4, 2025

How Dove’s first creator-led campaign paves way forward for Unilever

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.

By Chris Kelly • June 4, 2025

Instacart embraces ‘90s nostalgia with throwback ads and prices

Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value. 

By Peter Adams • June 3, 2025

PepsiCo looks for global audiences with Formula 1 deal

Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total sponsorship revenue last year.

By Aaron Baar • June 2, 2025

RXBar scrubs corporate jargon from social feeds in battle against B.S.

Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.

By Peter Adams • June 2, 2025

Celsius targets active lifestyles in brand’s largest campaign to date

The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.

By Chris Kelly • June 2, 2025

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

By Chris Kelly • May 30, 2025

Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

By Chris Kelly • May 30, 2025

Pizza Hut brings 40-year-old Book It initiative into the mobile age

The effort follows a previous mobile-focused activation that saw the QSR launch an AI-powered second-screen app timed to March Madness.

By Aaron Baar • May 29, 2025

Sprite targets ads around scorching temps for global summer campaign

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment. 

By Peter Adams • May 29, 2025

How Stitch Fix’s brand platform is helping drive transformation

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

By Chris Kelly • May 29, 2025

Marketing to Gen Alpha: How brands can win over the next generation

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.

By Jessica Hammers • May 29, 2025

E.l.f. sets sail with viral TikToker Oliver Widger

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox-based activation.

By Sara Karlovitch • May 28, 2025

How restaurant chains are updating their marketing menus in tough economy

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments.

By Chris Kelly • May 28, 2025

Coke pushes Gen Z to ditch digital noise and embrace summer fun

“Enjoy the moment with a Coca-Cola” was created with WPP Open X, led by Ogilvy, with support from VML and Publicis.

By Peter Adams • May 27, 2025

GoodPop wants to empower parents to say ‘yes’ this summer

A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to the usual seasonal treats.

By Sara Karlovitch • May 27, 2025

Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

By Chris Kelly • May 22, 2025

Why McCain Foods made an AR mobile game to teach regenerative farming

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

By Jessica Hammers • May 22, 2025

How Lenovo’s CMO balances B2C and B2B marketing in the age of AI

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods of macro pressure.

By Chris Kelly • May 21, 2025