White Castle sponsors NIL-focused podcast to engage football fans

The series hosted by sibling football standouts Caleb and Josh Downs will unpack viral trends and the intricacies of brand building.

By Jessica Hammers • Aug. 25, 2025

Why B2B marketers should own 90% of the pipeline (don’t kill the messenger)

A simple switch in lead handling could boost close rates without more budget.

By Tiffany Nwahiri • Aug. 25, 2025

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

How experiences turn in‑store retail media into real results

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.

By Harvey Ma • Aug. 22, 2025

Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaign

The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a sensorial escape.

By Aaron Baar • Aug. 21, 2025

RXBar, Hidden Valley see marketing opportunity in summer travel chaos

The packaged foods brands are running separate promotions that help cover the costs of flying and canceled trips amid a busy season. 

By Peter Adams • Aug. 21, 2025

Ace Hardware launches retail media network

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store signage and more.

By Howard Ruben • Aug. 21, 2025

DoorDash boosts college football marketing with seasonal rewards, events

A digital spot from in-house studio Superette promotes DoorDash Streaks, a program that rewards app users who order on Saturdays.

By Jessica Hammers • Aug. 21, 2025

Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign

“Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more. 

By Jessica Hammers • Updated Aug. 19, 2025

Crocs appoints 2 new CMOs to level up creative strategy: WWD

Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build on a brand awareness bump.

By Peter Adams • Aug. 18, 2025

How Applebee’s sharper marketing turned around sales ahead of NFL season

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO John Peyton explains.

By Chris Kelly • Aug. 18, 2025

Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis. 

By Jessica Hammers • Aug. 18, 2025

Reese’s responds to Taylor Swift album news with advertising agility

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.

By Peter Adams • Aug. 15, 2025

Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston

Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.

By Chris Kelly • Aug. 15, 2025

Hi-Chew amplifies Fortnite appearance with creators, ‘unlockable site’

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed for entries into a raffle.

By Aaron Baar • Aug. 14, 2025

Instacart cracks into live experiences to cap off ‘90s nostalgia blitz

Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food and drinks.

By Peter Adams • Aug. 14, 2025

How Garage Beer is building its brand with no-holds-barred marketing

The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.

By Chris Kelly • Aug. 14, 2025

TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series

The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to host events in five major cities.

By Jessica Hammers • Aug. 13, 2025

Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film

Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.

By Peter Adams • Aug. 13, 2025

Patrón takes a shot on dance music culture with Boiler Room partnership

The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its premium bottling.

By Chris Kelly • Aug. 13, 2025

Why Voodoo Ranger engages board game fans to build awareness

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.

By Sara Karlovitch • Aug. 13, 2025

Dove seeks underarm ambassador as part of US Open sponsorship

The brand is holding an open casting call for a content creator who isn’t afraid to show off their pits as Unilever ramps up its work around influencers. 

By Peter Adams • Aug. 12, 2025

How to win back-to-school marketing as American Eagle’s big bet blows up

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

By Jessica Hammers • Aug. 12, 2025

Dick’s Sporting Goods grows bets on sports content with in-house studio

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.

By Peter Adams • Aug. 11, 2025

E.l.f. argues against overpriced cosmetics with legal-themed campaign

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag icon Heidi N Closet as a satirical legal duo and will include a New York City pop-up event.

By Jessica Hammers • Aug. 11, 2025

How Mondelēz is modernizing Ritz as it turns to snacks to drive growth

The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around culture.

By Chris Kelly • Aug. 11, 2025