Brand Strategy: Page 8
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Retrieved from Hostess on March 20, 2025
Hostess speaks the language of snacks with pun-heavy brand platform
The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.
By Peter Adams • March 20, 2025 -
Courtesy of Pizza Hut
Pizza Hut introduces second-screen mobile companion for March Madness
The digital experience can be accessed via Instagram and leverages Meta AI to dish out real-time game reactions, hot takes and exclusive offers.
By Aaron Baar • March 20, 2025 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Courtesy of Puma
Inside Puma’s new brand positioning and largest global campaign to date
The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by Adam&eveDDB.
By Chris Kelly • March 20, 2025 -
Courtesy of Unilever
How Unilever’s AI marketing bets are increasing production efficiency
The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase intent for some brands.
By Peter Adams • March 19, 2025 -
Courtesy of Nature's Sunshine
How Nature’s Sunshine cuts through ‘label candy’ in the supplement space
The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.
By Chris Kelly • March 19, 2025 -
Authenticated News/Archive Photos/Getty Images via Getty Images
Macy’s cracks into scripted TV as brand, entertainment converge
The retailer has secured the exclusive option to adapt a nonfiction bestseller that profiles the women who shaped department stores.
By Peter Adams • March 18, 2025 -
Courtesy of The Coca-Cola Company
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
By Jessica Hammers • March 18, 2025 -
Courtesy of Icy Hot
Why Icy Hot evolved from function to fun in first work by The Martin Agency
Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes.
By Chris Kelly • March 18, 2025 -
Courtesy of Poppi
PepsiCo buys prebiotic soda brand Poppi for nearly $2B
The deal boosts the food and beverage giant’s health-focused portfolio as consumers demand more better-for-you options.
By Chris Casey • March 17, 2025 -
Retrieved from Peroni on March 13, 2025
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in
The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market growth.
By Sara Karlovitch • March 17, 2025 -
Permission granted by NWSL
How the National Women’s Soccer League embraces its challenger brand DNA
A Gen Z-centered content partnership with Overtime speaks to how sports content and social media are becoming a potent pairing for marketers.
By Chris Kelly • March 14, 2025 -
Courtesy of DraftKings
DraftKings sings along to ‘The Gambler’ in responsible gaming push
The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and the PGA Tour.
By Chris Kelly • March 14, 2025 -
Permission granted by Morgan Stanley
Q&AMorgan Stanley’s CMO on bringing brand purpose to life through sports
The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.
By Chris Kelly • March 13, 2025 -
Courtesy of Jaguar
Marketing leaders share how consumer backlash strengthened their brands
Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent rebrand.
By Peter Adams • March 13, 2025 -
Courtesy of Adobe
Estée Lauder continues generative AI push with Adobe integration
The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
By Chris Kelly • March 12, 2025 -
Courtesy of State Farm
Q&AHow State Farm pivoted its Super Bowl ad to March Madness and beyond
The insurer and agency Highdive developed a Batman-powered campaign that was originally meant to kick off during the big game.
By Chris Kelly • March 11, 2025 -
Retrieved from YouTube on March 10, 2025
Clorox tests emotional response to cleaning for new brand platform
Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.
By Jessica Hammers • March 11, 2025 -
Courtesy of Fred & Farid Los Angeles
Rare Beauty CMO on winning Gen Z through community-oriented marketing
The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.
By Peter Adams • March 11, 2025 -
Courtesy of Priceline
Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads
The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.
By Jessica Hammers • March 10, 2025 -
Retrieved from Coca-Cola on March 05, 2025
Q&AWhat Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
By Chris Kelly • March 10, 2025 -
Permission granted by Crocs, Inc.
How cult brands like Crocs, Southwest see influencer marketing evolving
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
By Peter Adams • March 10, 2025 -
Courtesy of NWSL
NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor
The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.
By Peter Adams • March 7, 2025 -
Courtesy of Papa Johns
Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads
Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.
By Jessica Hammers • March 6, 2025 -
Courtesy of Bombay Sapphire
Why Bombay Sapphire is using DJ sets and office happy hours to push gin
In the latest iteration of “Tastes Like It’s Friday,” lifestyle creators will be tasked with breaking down misconceptions about gin.
By Chris Kelly • March 6, 2025 -
Courtesy of Modelo
Modelo’s college basketball ad spend jumps 48% as championship fever hits
The brand looks to its ongoing “Mark of a Fighter” campaign to continue driving growth after becoming the top-selling U.S. beer in 2023.
By Sara Karlovitch • March 5, 2025
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