Brand Strategy: Page 5
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Courtesy of Avocados From Mexico
Avocados From Mexico generates guacamole recipes with new AI tool
The GuacAImole generator leverages images uploaded by users to generate unique recipes.
By Sara Karlovitch • Feb. 6, 2024 -
Courtesy of Netflix
Expedia signs up as Netflixās first global ad partner
The travel platform will run ads localized for language and culture in various countries and be an alpha measurement partner in the U.K. and Brazil.
By Chris Kelly • Feb. 5, 2024 -
Explore the Trendlineā
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Courtesy of Dunkin'
Dunkinās latest campaign with Ben Affleck could be headed to Super Bowl
In a spot that aired during the Grammys, the brand ambassador ponders a career as a pop star in a nod to his dour appearance at the ceremony last year.
By Chris Kelly • Feb. 5, 2024 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics launches āyour best e.l.fā experience on Apple Vision Pro
The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.
By Jessica Deyo • Feb. 5, 2024 -
Courtesy of NFL
NFL kicks off SpongeBob-themed Roblox activation in run-up to big game
The Super Bowl-focused event takes place across multiple spaces on the platform and looks to amplify “IRL moments” for Gen Z and Gen Alpha.
By Sara Karlovitch • Feb. 2, 2024 -
Courtesy of Teleflora
ColumnCampaign Trail: Teleflora tells real stories to overcome love cynicism
The floral delivery service and the in-house agency at parent The Wonderful Company used a documentary approach to prove that romance isn't dead.
By Chris Kelly • Feb. 2, 2024 -
Permission granted by Frito-Lay North America
Layās time-loop ads inspired by āGroundhog Dayā take over ABC
Disney, Ryan Reynolds’ Maximum Effort and Kimmelot developed custom spots that accounted for one-third of ABC’s commercial inventory on Feb. 2.
By Peter Adams • Feb. 1, 2024 -
Courtesy of DoorDash
DoorDash offers to deliver every product advertised during Super Bowl
The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game.
By Aaron Baar • Feb. 1, 2024 -
Retrieved from YouTube on January 31, 2024
Jif tackles ācelery neglectā on game day with free peanut butter
“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”
By Jessica Deyo • Feb. 1, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover
Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.
By Peter Adams • Feb. 1, 2024 -
Courtesy of Gatorade
Gatorade fuels digital transformation with free membership platform
The PepsiCo brand will release a capsule collaboration with DJ Khaled to boost the launch and bring together sports, music and entertainment.
By Chris Kelly • Feb. 1, 2024 -
Courtesy of Starbucks
Starbucks to capitalize on record loyalty membership with app improvements
Starbucks Reward members spent more than ever during Q1 2024, as the company looks to incentivize further patronage with greater personalization.
By Bryan Wassel • Feb. 1, 2024 -
Jacob Wackerhausen/Getty via Getty Images
OpinionHow media partners can communicate brand momentum in 2024
Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno.
By Erin Firneno • Jan. 31, 2024 -
Courtesy of PepsiCo
Doritosā first global brand platform revolves around self-expression
The campaign includes three spots created by Goodby Silverstein & Partners and a global film about a monster truck-driving grandmother.
By Chris Kelly • Jan. 30, 2024 -
Courtesy of McDonald's USA
McDonaldās Hamburglar hits the road in getaway vehicle for menu revamp
Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise.
By Peter Adams • Jan. 30, 2024 -
Courtesy of Molson Coors
Miller64 rebrands to Miller Extra Light as focus shifts away from calories
The positioning will be supported by 2.5 times the amount of media support the brand has had in the past four years combined.
By Sara Karlovitch • Jan. 30, 2024 -
Courtesy of Blippar
Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro
In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.
By Jessica Deyo • Jan. 30, 2024 -
Courtesy of Molson Coors
Miller Liteās QR code jerseys turn 1K Super Bowl viewers into beer ads
Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money.
By Sara Karlovitch • Jan. 29, 2024 -
Courtesy of Ocean Spray Cranberries, Inc.
Ocean Spray reveals first major brand overhaul in 20-plus years
The 95-year-old cranberry co-op teamed with creative studio Stone Strategy & Design to highlight a "wildly uncommon" approach to culture and creativity.
By Chris Kelly • Jan. 29, 2024 -
Nuttapreya Sirisommai via Getty Images
Marketing playbook: Breaking down industry trends to follow in 2024
Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff • Jan. 26, 2024 -
Permission granted by Hyundai Motor America
Hyundaiās Santa Fe unleashes a familyās inner Viking in new ads
Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.”
By Peter Adams • Jan. 26, 2024 -
Courtesy of Ruffles
Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game
Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.
By Aaron Baar • Jan. 25, 2024 -
Justin Sullivan / Staff via Getty Images
Deep DiveWhat Appleās adoption of RCS for iPhones could mean for marketers
Businesses using the richer text messaging format are expected to drive global operator revenue of RCS to $8 billion in 2025 on the heels of Apple’s move.
By Jessica Deyo • Jan. 25, 2024 -
Courtesy of Anheuser-Busch
Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans
Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy.
By Chris Kelly • Jan. 25, 2024 -
Courtesy of Heinz
Heinz celebrates diners who wait for its ketchup in global campaign
Created with Chilean agency 1984, the marketer’s largest effort since unifying its global creative strategy shows that “true love waits” — for ketchup.
By Chris Kelly • Jan. 25, 2024
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