Brand Strategy: Page 57

  • A person waves a large rainbow flag in a small crowd.
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    jacoblund via Getty Images
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    Skyy Vodka finances nuptials to celebrate same-sex marriage bill

    An Instagram sweepstakes will see the spirits marketer fund 100 weddings in a show of support for marriage equality.

    By • Dec. 15, 2022
  • The Hosts of Celebrity Yard Sale
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    Courtesy of Hyundai
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    Hyundai sponsors live celebrity game show on Twitch

    The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited.

    By • Dec. 15, 2022
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • A turned over blue bag of Doritos and several dishes prepared with the chips sit under multi-colored neon branding reading, "Doritos After Dark."
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    Retrieved from Frito-Lay North America on December 14, 2022
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    Doritos opens ghost kitchen catering to late-night cravings

    Doritos After the Dark runs through the winter solstice and features globally inspired dishes, like a sandwich based on a banh mi.

    By • Dec. 14, 2022
  • Crack The Claw against a white marble backdrop.
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    Courtesy of White Claw
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    White Claw partners with Netflix for murder mystery game

    Inspired by the upcoming “Glass Onion: A Knives Out Mystery,” the game will be given away to the first 100 consumers who solve seven riddles.

    By • Dec. 14, 2022
  • A hero image promoting Coca-Cola's new campaign "Recycled Records" in collaboration with Mark Ronson and Madlib
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    Courtesy of The Coca-Cola Company
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    Coca-Cola promotes sustainability advances with ‘Recycled Records’

    The campaign includes a tie-up with Mark Ronson and Madlib and comes as Sprite, Fresca and Seagram’s switch from green to clear plastic bottles.

    By • Dec. 14, 2022
  • A screenshot of a metaverse scene with characters in front of a sign that says "Meta Mega Deal" for Coca-Cola, pretzels and other items.
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    Permission granted by Edelman
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    Albertsons turns to the metaverse

    On Cyber Monday, the grocery company started selling bundles of private label pretzels, peanut butter cups and a pack of Coca-Cola in its pilot experience on virtual platform Decentraland.

    By Catherine Douglas Moran • Dec. 13, 2022
  • Casey's
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    Retrieved from Casey's press release.
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    Casey’s to enter the retail media game in early 2023

    The Ankeny, Iowa-based company follows 7-Eleven as the next major c-store chain to launch its own retail media network.

    By Brett Dworski • Dec. 13, 2022
  • An image depicting Downy Unstoppables "I'm Not Doing It Yet" ad spot.
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    Courtesy of Downy Unstoppables
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    Downy Unstopables recruits masked celebrity for build up to Super Bowl

    The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.

    By • Dec. 13, 2022
  • Image reading "Starbucks Odyssey" to announce Starbucks' new NFT-tied rewards program expansion.
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    Retrieved from Starbucks on December 09, 2022
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    Starbucks ties NFTs to loyalty program in beta launch

    Starbucks Odyssey allows users to complete interactive challenges in exchange for NFTs and rewards points that unlock exclusive experiences.

    By • Dec. 12, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
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    Retrieved from Old Spice on February 24, 2022
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    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

    By , , • Dec. 12, 2022
  • Doritos launches new #NameThatTriangle social contest featuring football star Von Miller.
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    Courtesy of Frito-Lay North America
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    Doritos launches #NameThatTriangle social media contest

    Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.

    By Aaron Baar • Dec. 12, 2022
  • futuristic vehicle and graphical user interface(GUI). intelligent car. connected car. Internet of Things. Heads up display(HUD).
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    metamorworks via Getty Images
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    Sponsored by Waze

    An open road for marketers: How to reach connected drivers in 2023

    Waze data shows a 9% increase in user navigations since 2019 and more than 150 million people using the app each month.

    Dec. 12, 2022
  • Two colleagues smiling and looking at a tablet
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    Permission granted by Grammarly
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    Sponsored by Grammarly Business

    Tone is business-critical in 2023: Why static brand guidelines won’t work

    AI-powered communication assistance is one way brands can meet evolving customer expectations with authentic communication and scalable solutions.

    Dec. 12, 2022
  • A statue honoring an NFL superfan created by Captain Morgan
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    Courtesy of Captain Morgan
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    Captain Morgan creates larger-than-life statues of NFL superfans

    The brand also partnered with Sports Illustrated to include all 32 nominees of The NFL Fan of The Year Contest in its February print issue. 

    By • Dec. 9, 2022
  • An Avocados from Mexico store display filled with produce is printed with the likenesses of Deion Sanders and Tracey Edmonds.
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    Retrieved from Avocados from Mexico on December 09, 2022
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    Avocados from Mexico returns to Super Bowl with ‘good times and good taste’

    A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds.

    By • Dec. 9, 2022
  • A child yells in excitement opening a present under a Christmas tree as captured on grainy home-video footage.
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    Permission granted by Duracell
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    Column

    Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

    Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

    By • Dec. 9, 2022
  • Chevron's Apple CarPlay-integrated app displayed on a car dashboard
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    Courtesy of Chevron USA
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    Chevron integrates its US fueling applications to Apple CarPlay

    The first-of-its-kind tie-up allows drivers to purchase fuel from their car dashboard, with the purchase tied to the energy company’s rewards program. 

    By Aaron Baar • Dec. 8, 2022
  • Meghan Trainor poses with E.l.f. Cosmetics' Halo Glow Liquid Filter for a campaign co-branded by The Weather Channel.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

    The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter. 

    By • Dec. 8, 2022
  • A bottle of McCormicks season of the year Vietnamese x Cajun seasoning surrounded by chilis,
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    Courtesy of McCormick
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    McCormick spices up the metaverse with Decentraland experience

    Users can interact with the chefs who inspired the brand’s inaugural flavor of the year, Vietnamese x Cajun Style Seasoning, and earn a virtual wearable. 

    By • Dec. 8, 2022
  • A collage of images including Santa, a couple meeting and a person exploring a holiday production line promote Coke's new streaming shorts on Prime Video.
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    Permission granted by The Coca-Cola Company
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    Coke’s holiday strategy leans into streaming with Prime Video anthology

    A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.

    By • Dec. 8, 2022
  • A model in a blue dress and tiara leans against a desk
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    Courtesy of Lord & Taylor
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    Lord & Taylor is latest to set up retail media network

    The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

    By Aaron Baar • Dec. 8, 2022
  • An image showcasing the limited-edition Bitmoji Fashion Drop on Snapchat featuring Adidas
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    Courtesy of Snap Inc.
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    Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

    Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

    By • Dec. 7, 2022
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    Robin Marchant/Getty Images for NYCWFF via Getty Images
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    Heineken tests attention-based metrics to track sponsorship success

    Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.

    By • Updated Dec. 8, 2022
  • GE'S New York Times layout
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    Courtesy of GE
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    GE is sole sponsor of NY Times print edition for a day

    The conglomerate also leveraged desktop, mobile and audio activations across the newspaper’s properties to showcase three new companies. 

    By • Dec. 7, 2022
  • A massive gray storm cloud gathers on the horizon over a placid body of water.
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    petesphotography via Getty Images
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    Gartner: Uncertainty clouds CMO prospects for 2023

    Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

    By • Dec. 6, 2022