Brand Strategy: Page 57

  • Truly Hard Seltzer launches zero gravity pop-up bar
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    Courtesy of Truly Hard Seltzer
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    Truly Hard Seltzer launches zero gravity pop-up bar

    The Boston Beer Company brand is looking to break through an increasingly crowded hard alternative category with a splashy experiential activation.

    By • July 10, 2023
  • Heineken
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    Retrieved from Heineken.
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    How Heineken disrupted the staid non-alcoholic beer industry

    While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer. 

    By Christopher Doering • July 10, 2023
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Samsonite Travel Like Your Parents campaign
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    Courtesy of Samsonite
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    Column

    Campaign Trail: Samsonite taps into nostalgia for golden age of travel

    Gen Z and millennial consumers saw the brand as one their parents favored, an insight that informed a campaign created with ad agency Iris.

    By • July 7, 2023
  • Blue and purple Taco Bell sauce packets are inscribed with messages against a metaverse-themed backdrop.
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    Retrieved from Taco Bell Corp. on August 25, 2022
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    Yum Brands inks AI-powered customer data partnership

    Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

    By Aneurin Canham-Clyne • July 6, 2023
  • A campaign image for Premier League's trophy hunt ahead of its Summer Series, with the image depicting trophies placed in various spots on a map.
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    Courtesy of The Premier League
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    Premier League throws in AR trophy hunt for US soccer tournament

    Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes.

    By Aaron Baar • July 6, 2023
  • An image depicting a new ad placement within NYT's Wordle web version with DoorDash as the first to use the new placements.
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    Permission granted by The New York Times
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    NYT’s Wordle debuts new mobile ad format with DoorDash

    The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

    By • July 6, 2023
  • The beauty retailer's roster of youth activist "Changermakers"
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    Courtesy of The Body Shop
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    The Body Shop teams with HeadCount to continue purpose-driven work

    The beauty retailer's roster of youth activists will utilize livestreams, digital storytelling and live events to spread the word about voting access.

    By • July 6, 2023
  • Top NASCAR Winston Cup series driver Jeff Gordon drives one of the 'NASCAR RACERS'-themed cars, unveiled Thursday, November 11th at the start of the Pennzoil 400 weekend at Homestead-Miami Speedway.
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    Scott Gries / Staff via Getty Images
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    NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign

    Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points.

    By • July 6, 2023
  • Instagram Threads screenshots
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    Retrieved from Alessandro Paluzzi/Twitter on July 02, 2023
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    Meta launches Threads, provides insights into coming elements

    It looks clean, functional, and it could be a viable Twitter alternative.

    By Andrew Hutchinson • July 5, 2023
  • Budweiser's "Bring Home the Bud" campaign image that reads, "Who Will Bring Home The Bud?"
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    Courtesy of Budweiser
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    Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

    The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

    By Aaron Baar • Updated July 11, 2023
  • Cottonelle Partners with Actor and Comedian Ken Jeong as Brand's First-Ever "Assvertiser"
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    Courtesy of Kimberly-Clark Corporation
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    Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

    The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

    By • July 5, 2023
  • Pepsi
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    Courtesy of Pepsi
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    The biggest rebrands and refreshes of 2023 so far

    In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.

    By • July 5, 2023
  • Concept art shows a Jack in the Box location decorated to be Snoop Dogg-themed
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    Retrieved from Jack in the Box on June 30, 2023
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    Jack in the Box, Corona kick back for summer with help from Snoop Dogg

    The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

    By • June 30, 2023
  • A portrait of Sean Tresvant, Taco Bell's incoming CEO.
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    Courtesy of Taco Bell
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    Taco Bell promotes global chief brand officer to CEO

    Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019.

    By Aneurin Canham-Clyne • June 30, 2023
  • Digital illustration of Fenty products for Roblox.
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    Courtesy of Fenty Beauty, Fenty Skin
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    Fenty Beauty launches product creation experience on Roblox

    Within the virtual gaming environment, players can also go on scavenger hunts, explore mazes and learn more about the brand’s most popular products.

    By Tatiana Walk-Morris • June 30, 2023
  • Denny's is bringing on a new exec to lead its information technology efforts.
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    Courtesy of Denny's
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    Denny’s gamifies loyalty program with monthly challenges

    Customers are rewarded based on completing certain tasks, such as eating at the chain four times in July to receive a free Grand Slam breakfast. 

    By Aneurin Canham-Clyne • June 29, 2023
  • A campaign image including music artists Flo Milli, Kari Faux, 2Rare and Maiya the Don for 7-Eleven's "Anything Flows" song.
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    Courtesy of 7-Eleven
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    7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

    The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

    By Aaron Baar • June 29, 2023
  • A 2021 Jeep Grand Cherokee goes through assembly at the Stellantis Detroit Assembly Complex-Mack on June 10, 2021 in Detroit, Michigan.
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    Bill Pugliano via Getty Images
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    Jeep owner Stellantis appoints first AOR for reaching Black audiences

    TKT & Associates will report to Stellantis North America’s head of merchandising and licensing, whose role will oversee multicultural marketing.

    By • June 29, 2023
  • A picture of Hennessy's limited-editon bottle against an urban background.
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    Courtesy of Hennessy
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    Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

    The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.

    By • June 29, 2023
  • A person is seen sorting through fabrics next to a giant pile of textile waste ready for recycling.
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    Annabelle Chih/Getty Images via Getty Images
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    Fashion brands’ narrative on sustainability needs to change, UN says

    Vague language and practices are confusing for consumers and have created mistrust, the organization asserts in a new playbook.

    By Laurel Deppen • June 29, 2023
  • Anheuser-Busch looks to move forward from backlash with people-focused campaign
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    Courtesy of Anheuser-Busch
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    Anheuser-Busch looks beyond backlash with people-focused campaign

    “That's Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign.

    By • June 28, 2023
  • DoorDash screenshots
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    Permission granted by DoorDash
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    DoorDash launches biggest app update in its history

    New consumer features include a universal search bar, multiple carts, bottom navigation tabs and the ability to use SNAP/EBT online payments for groceries.

    By Julie Littman • June 28, 2023
  • A silver sign on a brick wall identifies the Kroger Co. corporate headquarters.
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    Scott Olson via Getty Images
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    How Kroger’s in-housing push aims to raise the retail media bar

    A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers.

    By • June 28, 2023
  • A women on a tablet with a suitcase next to her.
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    Getty Images
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    Booking.com launches ChatGPT trip planning feature

    The company's app integrates the generative AI tool directly into its accommodation booking experience.

    By Jenna Graber • June 27, 2023
  • Pepsi partners with Joey Chestnut and the C.I.A. for Better With Pepsi
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    Courtesy of PepsiCo
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    Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

    The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform.

    By • June 27, 2023