Brand Strategy: Page 57

  • Danny DeVito stands in front of a green screen image of space.
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    Courtesy of Jersey Mike's
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    Danny DeVito dreams up big game commercial for Jersey Mike’s

    The QSR chain describes what its big game commercial would look like — despite not running one this year.

    By • Feb. 7, 2023
  • Influencer Paris Hilton wears a pink dress against an emerald green background while holding a landline phone up to her ear.
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    Permission granted by CNW Group/Klarna
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    Klarna jumps back to Y2K with help from Paris Hilton

    A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.  

    By • Feb. 7, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • ZipRecruiter joins forces with Marvel Studios’ “Ant-Man and The Wasp: Quantumania”
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    Courtesy of ZipRecruiter
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    ZipRecruiter partners with Ant-Man to showcase job-seeking tech

    The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.”

    By • Feb. 7, 2023
  • Wendy's shoppable ad via Roku and DoorDash
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    Courtesy of Roku
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    Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

    The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure.

    By • Feb. 7, 2023
  • A large ensemble belts a tune for Old Spice's new musical theater-inspired ad.
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    Permission granted by Old Spice
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    Old Spice reveals first brand mascot as Super Bowl anticipation heats up

    Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway.

    By • Feb. 6, 2023
  • Honda Acura Topgolf
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    Courtesy of American Honda Motor Co.
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    Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z

    The auto brands are seeking a way to engage with the young consumers who represent nearly half of the golf entertainment company’s players.

    By • Feb. 6, 2023
  • promotional photo of an Intuit-NFL sponsored concert in Roblox
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    Courtesy of Roblox
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    Intuit, NFL team up for concert on Roblox with Saweetie

    The virtual performance will be broadcast repeatedly in the run up to the big game, while Roblox’s Super NFL Tycoon seeks to teach financial literacy.

    By • Feb. 3, 2023
  • Collage of three TikToks that are part of Neutrogena's Hydro House content
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    Retrieved from Neutrogena on February 02, 2023
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    Column

    Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

    Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House."

    By • Feb. 3, 2023
  • Campaign image showing Instacart and Michelob Ultra's shoppable TV commercial timed to Super Bowl LVII
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    Retrieved from Instacart on February 01, 2023
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    Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads

    The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign.

    By • Feb. 2, 2023
  • Actor Michael B. Jordan drinks from a bottle of Propel Fitness Water
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    Courtesy of PepsiCo
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    Propel Fitness Water’s new look emphasizes Gatorade connection

    For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.”

    By • Feb. 2, 2023
  • Will Ferrell appears in a Super Bowl ad around Netflix's partnership with General Motors
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    Courtesy of GM
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    General Motors, Netflix team for strategic alliance around EVs

    The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push.

    By • Feb. 2, 2023
  • starry soda pepsico
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    Courtesy of PepsiCo
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    PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

    The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend. 

    By • Feb. 1, 2023
  • The NHL All-Stars logo.
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    Courtesy of NHL
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    Disney sells out ad time for NHL All-Star events

    Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers.

    By • Feb. 1, 2023
  • The words, "ChatGPT" appear on a multicolored background
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    chaofann via Getty Images
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    ChatGPT might change advertising — but it won’t revolutionize it

    Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

    By • Jan. 31, 2023
  • Smirnoff on display at an event next to glasses.
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    Photo by Bryan Bedder/Getty Images for New York Taste via Getty Images
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    Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII

    The winner of the season-long contest will join Smirnoff as guest of honor for the big game as marketers embrace pre-game hype.

    By • Jan. 31, 2023
  • Mature man looking at a digital tablet that a colleague is showing at work.
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    FG Trade via Getty Images
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    Many brands are ‘reluctant buyers’ of ads on retail media networks

    While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

    By • Jan. 31, 2023
  • A phone screen depicts questions from DraftKing's High Stakes Beer Ad contest.
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    Courtesy of Molson Coors
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    Molson Coors and DraftKings turn Super Bowl ad into betting opportunity

    The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize. 

    By • Jan. 30, 2023
  • Singer Sarah McLachlan sits in a tent next to a wolf as part of Busch Light's 2023 Super Bowl commercial.
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    Courtesy of Anheuser-Busch InBev
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    Busch Light enlists Sarah McLachlan for Super Bowl LVII

    The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips.

    By • Jan. 30, 2023
  • Yves Saint Laurent Beauty ties NFTs to online shopping experience
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    Courtesy of Yves Saint Laurent Beauty
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    Yves Saint Laurent Beauty ties Web3 to online shopping experience

    All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence.

    By • Jan. 27, 2023
  • Business men in a dark room standing in front of a large data display
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    SolStock via Getty Images
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    Blockchain, metaverse continue to command CMO interest despite snags

    Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

    By • Jan. 26, 2023
  • A KFC branded basketball court.
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    Courtesy of KFC
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    KFC Canada unveils winterized outdoor basketball court

    As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.

    By • Jan. 26, 2023
  • Disney Tech & Data Showcase 2023 promo photo
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    Courtesy of Disney
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    Unilever first to test Disney’s identity integration with Trade Desk

    Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

    By • Jan. 26, 2023
  • A man in a Dogfish Head Jersey and red helmet play a Game of Electric Football.
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    Courtesy of Dogfish Head
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    Dogfish Head’s budget big game ad showcases electric football

    The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship.

    By • Jan. 25, 2023
  • A billboard showing an add for Netflix's and Bumble's campaign.
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    Courtesy of Bumble
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    Netflix helps Bumble matches find common interests with game about popular shows

    “Find the Date You’ve Been Watching For” was inspired by research showing it’s easier for people to talk to a match when they share similar tastes in TV.

    By • Jan. 24, 2023
  • Martha Stewart in a campaign image for Oreo promoting its Oreoverse metaverse activation.
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    Courtesy of Oreo
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    Martha Stewart makes metaverse debut with Oreo

    The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.

    By • Jan. 24, 2023