Brand Strategy: Page 57

  • TxC at a DJ stand wearing red jackets.
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    Courtesy of Anheuser-Busch InBev
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    Budweiser rallies over 100 influencers for World Cup effort

    As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.

    By • Nov. 17, 2022
  • Allstate and Jordan Andino's holiday mocktails campaign images.
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    Courtesy of Allstate
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    Allstate sparks mocktail inspiration on Instagram in safe driving push

    The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows.

    By • Nov. 17, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • An illustration of the Coors Light nail polish on a hand holding a beer class.
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    Courtesy of Coors Light
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    Coors Light’s nail polish changes color at ideal beer-drinking temperature

    Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays.

    By • Nov. 16, 2022
  • An Oh Henry advertisement in a racing game.
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    Courtesy of Frameplay
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    How Hershey found success with in-game advertising

    The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.

    By • Nov. 15, 2022
  • David Beckham and Peyton Manning for Frito-Lay
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    Courtesy of Frito-Lay
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    Frito-Lay deepens World Cup strategy with age-old naming debate

    “Soccer or Football” sees NFL icon Peyton Manning and three-time FIFA World Cup player David Beckham go to extreme lengths to make their cases.

    By • Nov. 15, 2022
  • A paved road snakes through a forest of trees.
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    Getty Images via Getty Images
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    GroupM founds decarbonization coalition in latest sustainability play

    The initiative brings together nearly 20 leading advertisers that represent a collective $10 billion in advertising spend.

    By Aaron Baar • Nov. 14, 2022
  • A youthful and fun Caucasian couple in their 50's enjoy the recreational sport of Pickleball on a warm day in the Pacific Northwest.
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    RyanJLane via Getty Images
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    Horizon Media weds sports and experience expertise under new practice

    HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”

    By • Nov. 14, 2022
  • Lionel Messi wears a white Adidas jacket and stands before a crowd.
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    Courtesy of PepsiCo
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    Gatorade enlists Messi to design limited-edition bottle

    A new global World Cup campaign stars the athlete and showcases how he mentally and physically prepares for games. 

    By • Nov. 14, 2022
  • McDonald's 2022 FIFA World Cup campaign image featuring Kpop artist ITZY
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    Courtesy of McDonald's
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    McDonald’s draws on ‘Ted Lasso,’ silent TikTok star for World Cup push

    The franchise’s largest global campaign to date asks the question “Wanna go to McDonald’s?” in multiple languages. 

    By Aaron Baar • Nov. 14, 2022
  • A person on a video call/filming/taking photos of a family toasting for a holiday dinner at home.
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    FG Trade via Getty Images
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    Deep Dive

    Gift giving meets revenge living: Why experiences are so important this holiday season

    Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

    By • Nov. 14, 2022
  • Children stacking a pile of wrapped presents
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    Courtesy of Lego
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    With inflation and recession fears looming over the holidays, are retailers still able to market joy?

    Brands need to be strategic with their advertising this season as consumers tighten their wallets and seek out deals.

    By Caroline Jansen • Nov. 14, 2022
  • A virtual spoon character explores a breakfast-themed online space as part of Reese's Puffs Breakfastverse.
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    Permission granted by Reese's Puffs
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    Reese’s Puffs envisions futuristic ‘Breakfastverse’ with high-end designer

    Along with the brand’s first metaverse activation, a new Ambush collaboration includes a “breakfast bowl-turned-purse” accessory retailing for $150.

    By • Nov. 11, 2022
  • A female avatar from Timex's Fortnite game.
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    Courtesy of Timex
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    Timex challenges players to race against the clock in Fortnite

    The metaverse experience includes six obstacle-filled mini-games and marks what the brand says is its most interactive virtual effort to date. 

    By • Nov. 11, 2022
  • A Christmas card with a gingerbread house printed on it.
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    Courtesy of Kellogg Company
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    Pop-Tarts lists gingerbread house on Zillow

    Those in the market to buy or sell — or just dreaming of moving — can enter their gingerbread creations for a chance to win money toward their mortgage.

    By Aaron Baar • Nov. 11, 2022
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
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    Courtesy of e.l.f. cosmetics
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    The value of blending: Inside E.l.f’s post-cookie mobile strategy

    As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

    By • Nov. 10, 2022
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Apple’s Major League Soccer streams may come with ads

    The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.

    By Aaron Baar • Nov. 10, 2022
  • Actor Daniel Craig, wearing an all-black outfit, splays out on a green lounge chair while holding a bottle of Belvedere vodka in one hand and a glass tumbler in the other.
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    Permission granted by Belvedere Vodka
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    Daniel Craig cuts loose in Paris for dancy new Belvedere ads

    Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond. 

    By • Nov. 10, 2022
  • A bottle of Coors Banquet against a western backdrop, which includes a white building.
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    Courtesy of Molson Coors
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    Coors Banquet named official partner of Paramount series ‘Yellowstone’

    The partnership between the hit show and the beer brand signifies growing value in product placement.

    By • Nov. 10, 2022
  • Businesswoman making notes looking at a laptop
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    jacoblund via Getty Images
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    Opinion

    How brands can turn corporate social action into real action

    Marketers face heavy pressure for their brands to be engaged in social justice issues but must be cautious in how they approach their strategy.

    By Augie Ray and Chris Ross • Nov. 10, 2022
  • Promotional image for the Planet Fitness and Amazon Halo View giveaway
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    Courtesy of Planet Fitness
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    Amazon expands wellness biz with Planet Fitness tie-up

    The Gen Z-heavy promotion includes a TikTok challenge and offers new Black Card members a free Amazon Halo View fitness tracker.

    By • Nov. 9, 2022
  • A youthful and fun Caucasian couple in their 50's enjoy the recreational sport of Pickleball on a warm day in the Pacific Northwest.
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    RyanJLane via Getty Images
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    Anheuser-Busch buys Major League Pickleball team as sport booms

    The brewer becomes a founding partner of the league, granting it control over one of the league’s expansion teams.

    By • Nov. 9, 2022
  • A paid of Southern Comfort drinking pants. A shot is in one pocket.
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    Courtesy of Southern Comfort
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    Southern Comfort creates shot glass pants for Thanksgiving

    The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.

    By • Nov. 8, 2022
  • Peloton Instructors Robin Arzón and Alex Toussaint
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    Courtesy of Peloton
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    Peloton goes beyond the workout for holiday push

    New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.

    By • Nov. 8, 2022
  • A person looking at product listings on a computer.
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    AndreyPopov via Getty Images
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    Deep Dive

    As retailers sell more ads, marketers’ frustrations and fears grow

    Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

    By • Nov. 8, 2022
  • Businessperson Balancing Stacked Coins On Wooden Seesaw
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    AndreyPopov via Getty Images
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    As nearly half of US marketers cut spending, how is the rest of the world faring?

    A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

    By • Nov. 7, 2022