Brand Strategy: Page 58

  • Businessperson Balancing Stacked Coins On Wooden Seesaw
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    AndreyPopov via Getty Images
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    As nearly half of US marketers cut spending, how is the rest of the world faring?

    A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

    By • Nov. 7, 2022
  • A Christmas tree sits atop a Miller Lite Tree Stand with a keg visible inside.
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    Courtesy of Molson Coors
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    Miller Lite taps into the holidays with Tree Keg Stand

    The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products.

    By • Nov. 7, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Asics x Solana UI collection
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    Courtesy of Asics
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    Asics latest Web3 play features tie-up with Solana Pay

    The Web3 commerce push includes a partnership with the app Stepn, which enables users to earn tokens for their physical activity. 

    By Aaron Baar • Nov. 7, 2022
  • Pacsun campaign image for its "PacVerse" holiday push
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    Courtesy of Pacsun
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    Pacsun expands metaverse presence for the holidays

    The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

    By • Nov. 7, 2022
  • Times Square Advertising, Crowds and Traffic
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    iStock/Matthew Roberge

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    Sponsored by Broadsign

    The growing role of digital-out-of-home in a dynamic ad landscape

    Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.

    By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022
  • Drizly's new brand identity
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    Courtesy of Drizly
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    Drizly rebrands to focus on gift-giving and e-commerce

    A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose. 

    By • Nov. 4, 2022
  • A real estate agent showing two people a property.
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    sturti via Getty Images
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    Real estate marketer Rent. creates TikTok solutions platform

    The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

    By Aaron Baar • Nov. 3, 2022
  • An attendee holds a new Apple iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California.
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    Justin Sullivan / Staff via Getty Images
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    How brands can leverage Apple’s Live Activities feature

    With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned.

    By • Nov. 3, 2022
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images
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    High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

    With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

    By • Nov. 3, 2022
  • View of trees.
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    Moeru Matsunoo via Getty Images
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    Forrester: Sustainability presents new opportunities for marketers

    The global economy is fundamentally changing as the demand for environmentally friendly practices grows louder.

    By Aaron Baar • Nov. 3, 2022
  • Michelob Ultra Run Fund and campaign image featuring Katherine Switzer
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    Courtesy of Michelob Ultra
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    Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign

    The effort is timed to this year’s New York City Marathon and features Kathrine Switzer, who faced significant pushback against her ground-breaking run.

    By • Nov. 2, 2022
  • Two Fortnite avatars stand in front of a mountainous landscape in Ralph Lauren-branded clothing.
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    Courtesy of Ralph Lauren
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    Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

    The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.

    By Tatiana Walk-Morris • Nov. 2, 2022
  • Walmart parcels to be shipped by Walmart Fulfillment Services move down a conveyor belt.
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    Permission granted by Walmart
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    Walmart invokes ‘Office Space’ to promote holiday deals on Mondays

    The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy. 

    By • Nov. 2, 2022
  • A shot of a Kohl's parking lot and outdoor signage
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    Bruce Bennett via Getty Images
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    Kohl’s deals-focused holiday blitz features bevy of mobile tactics

    The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

    By • Nov. 1, 2022
  • A Juicy tracksuit designed in collaboration with Kraft.
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    Courtesy of Kraft
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    Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up

    The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”

    By • Nov. 1, 2022
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    Anthony Kwan via Getty Images
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    Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

    Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

    By • Oct. 31, 2022
  • Little Caesars Hot and Ready
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    Courtesy of Little Caesars
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    Little Caesars promotes digital trailblazer to CMO

    Greg Hamilton takes the reins for marketing as the chain ramps up digital transformation and its relationship with the NFL.

    By • Oct. 31, 2022
  • Farm machines harvesting corn
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    JamesBrey via Getty Images
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    McCain Foods envisions the future of farming on Roblox

    To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant.

    By Aaron Baar • Oct. 31, 2022
  • Two people standing wrapped in a blanket as part of American Eagle's 2022 holiday campaign.
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    Permission granted by American Eagle
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    Inside American Eagle’s holiday social media strategy

    The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.” 

    By • Oct. 31, 2022
  • The Coors Light "Chill Harder" logo carved into a pumpkin.
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    Courtesy of Molson Coors
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    Coors Light contest offers pay out for local recreations of its logo

    A new program shifts advertising budget so consumers can win money by carving the “Chill Harder” logo into a pumpkin or otherwise recreating it.

    By • Oct. 28, 2022
  • A street in the dark with a Burger King location highlighted
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    Courtesy of Burger King
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    Burger King teams with Call of Duty for expansive international promo

    The tie-up comes just over a year after the chain’s former CMO Fernando Machado joined Call of Duty publisher Activision Blizzard as CMO.

    By Aaron Baar • Oct. 28, 2022
  • Kim Kardashian at a KKW Beauty and Fragrance pop-up opening at Westfield Century City in Los Angeles.
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    Presley Ann/Getty Images for ABA via Getty Images
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    Opinion

    What Kim Kardashian’s $1.26M fine says about influencer marketing

    Enlisting an influencer can often be a high-risk operation, but there are a few steps marketers can take to avoid the chaos.

    By Jim Singer, Brooks Levering, Piyush Gupta, Luis de Lencquesaing • Oct. 28, 2022
  • A clip from Mastercard's campaign spot that features themes from "Black Panther: Wakanda Forever"
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    Retrieved from Mastercard on October 27, 2022
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    Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in

    The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation.

    By Aaron Baar • Oct. 27, 2022
  • Several avatars attend a concert in Claire's virtual destination.
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    Courtesy of Claire's
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    Claire’s targets ‘Gen Zalpha’ with Roblox virtual destination

    The chain is investing in phygital retailing to secure its position with the microgeneration of consumers who came of age during the pandemic.

    By Aaron Baar • Oct. 27, 2022
  • Bushmills promotion with Peaky Blinders retrieved by Marketing Dive on March 10, 2022
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    Retrieved from Bushmills Irish Whiskey on March 10, 2022
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    How Bushmills bottled a successful ‘Peaky Blinders’ partnership

    Though prohibited from paying to integrate into the show, the distiller created a themed special-edition bottle during a period of growth for Irish whiskeys. 

    By • Oct. 26, 2022