Brand Strategy: Page 58

  • Rows of Tide detergent bottles on a store shelf
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    Mario Tama via Getty Images
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    P&G touts big savings from fabric care in-housing strategy

    Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.

    By • Jan. 23, 2023
  • Campaign image for Gatorade Fast Twitch's Super Bowl ticket giveaway challenge
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    Courtesy of The Gatorade Company
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    Gatorade marks Fast Twitch rollout with big game giveaway

    To enter, consumers must post a video of themselves on TikTok or Instagram that shows what their pre-game stadium run-through would look like.

    By • Jan. 23, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Maya Rudolph in a behind-the-scenes photo from the shooting of M&M's Super Bowl ad
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    Courtesy of Mars
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    M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand

    An ad starring Maya Rudolph debuted as part of a new storyline that includes the characters and will resolve with their appearance in a Super Bowl spot.

    By • Updated Jan. 25, 2023
  • NBA app
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    Courtesy of NBA
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    NBA, StellarAlgo team up to streamline fan data across channels

    The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement. 

    By • Jan. 20, 2023
  • Kraft Mac & Cheese video ad image
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    Retrieved from YouTube on January 18, 2023
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    Column

    Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

    Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."

    By • Jan. 20, 2023
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images
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    YouTube reclaims VidCon title sponsorship, replacing TikTok

    The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

    By • Jan. 19, 2023
  • A white marble kitchen countertop displays, from left to right, an avocado and limes on a cutting board, oven mitts, chips and guacamole and coasters and wall paper themed around a new Pantone color.
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    Retrieved from Avocados From Mexico on January 19, 2023
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    Avocados from Mexico gives Super Bowl parties a glow up with Pantone

    A custom yellow-green color features in a new big game decor collection, while the marketer is also investing in its sonic branding. 

    By • Jan. 19, 2023
  • FaZe Clan member Adapt sits in a Porsche
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    Courtesy of FaZe Clan
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    Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers

    The multi-year partnership includes original content, consumer products, esports integrations and digital goods in the Web3 space.

    By • Jan. 19, 2023
  • A beauty area with Clinique products and mirrors for customers to try on products.
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    Courtesy of Clinique
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    How technology changes the way beauty brands interact with consumers

    During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior. 

    By • Jan. 19, 2023
  • Business owners can easily register for Business Connect at the self-service website and begin customizing their presence across Apple apps.
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    Retrieved from Apple on January 19, 2023
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    Apple launches Business Connect, names partners as advertising ambitions intensify

    The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

    By Aaron Baar • Jan. 19, 2023
  • Welch's Fruit Snacks with Mark Andrews
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    Courtesy of PIM Brands Inc.
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    Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads

    Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater.

    By • Jan. 18, 2023
  • Brazilian singer Anitta holds a Lay's chip in front of a giant speaker display
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    Courtesy of Frito-Lay North America
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    Lay’s and Brazilian superstar Anitta power campaign with potato electricity

    A TV spot features elements of Latino culture, including reggaetón and voceteo, a Puerto Rican and Dominican trend around car sound systems.

    By • Jan. 18, 2023
  • Person walks past grocery store
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    Spencer Platt / Staff via Getty Images
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    Deep Dive

    9 marketing trends to watch as 2023 tests transformation bets

    Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

    By , , • Jan. 18, 2023
  • Campaign image for Ketel One Family Made Vodka's "Born To Cocktail" campaign.
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    Courtesy of Ketel One Family Made Vodka
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    Ketel One vodka embraces cocktail culture in new campaign

    The Diageo brand showcases how it can elevate classic cocktails amid a consumer shift toward premium alcohol offerings.

    By • Jan. 17, 2023
  • A full-page print ad in The New York Times pits sister beer brands Miller Lite and Coors Light against each other.
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    Retrieved from Molson Coors Beverage Company on January 17, 2023
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    Miller Lite, Coors Light make cases for Super Bowl spotlight

    Molson Coors is playing up an internal rivalry as fans anticipate which brand will return after more than three decades locked out of the big game.

    By • Jan. 17, 2023
  • Hollister, Social Tourist
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    Courtesy of Hollister
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    How Hollister and Forever 21 manage long-term creator relationships

    Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.

    By • Jan. 17, 2023
  • Two people sitting at a table working on a laptop and digital tablet in an office.
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    Moyo Studio via Getty Images
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    Sponsored by Emarsys

    Trends, tests and technology: Giving power to the marketer in 2023

    Joanna Milliken reveals what marketers must know in order to master a successful year.

    By Joanna Milliken, CEO, Emarsys, an SAP company • Jan. 17, 2023
  • Campbell Soup, chunky
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    Christopher Doering/Marketing Dive
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    Campbell’s Chunky tournament blends football with the metaverse and livestreaming

    Players of three football-themed challenges on Fortnite will have the chance to win prizes and be featured on a popular Twitch stream. 

    By • Jan. 13, 2023
  • Pepsi Zero Sugar
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    Courtesy of PepsiCo
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    Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years

    The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.

    By • Jan. 13, 2023
  • Casey's
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    Permission granted by Casey's General Stores
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    Deep Dive

    C-store chains are betting on retail media in 2023. But at what cost?

    On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores.

    By Brett Dworski • Jan. 13, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
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    Courtesy of McDonald's
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    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By • Jan. 12, 2023
  • Instagram UI update
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    Courtesy of Instagram
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    What Instagram’s Shop tab removal means for social media

    Ditching the shopping shortcut sees the platform pull back as rival TikTok doubles down on its end-to-end strategy.

    By • Jan. 12, 2023
  • Actor Ryan Reynolds, wearing a gray button-up and glasses, is seated in front of wooden walls, with a Mint Mobile logo in the top left corner of the image.
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    Retrieved from Mint Mobile on January 11, 2023
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    Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

    The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend.

    By • Jan. 11, 2023
  • Burger King gets a fresh look
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    Courtesy of Burger King
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    Burger King taps longtime PepsiCo veteran as CMO

    Most recently CMO of Mountain Dew, Pat O'Toole will help grow traffic, accelerate sales and support the chain's Reclaim the Flame plan.

    By • Jan. 10, 2023
  • Sir Mix-A-Lot remixes "Baby Got Back" for Chex Mix
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    Courtesy of Chex Mix
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    Chex Mix remixes ‘Baby Got Back’ for bagel chips revival

    The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history.

    By • Jan. 10, 2023