Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

By Jessica Hammers • June 27, 2023

Oreo and Super Mario team up to defeat Bowser with limited-edition cookie

The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare.

By Sara Karlovitch • June 27, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

General Mills names food specialist shop Ingredient as content marketing AOR

The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio.

By Peter Adams • June 26, 2023

Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.

By Chris Kelly • Updated June 27, 2023

Campaign Trail: U by Kotex unapologetically normalizes periods

A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.

By Chris Kelly • June 23, 2023

Ad Net Zero sets new guidelines for sustainable media partners

Supporters of the climate action program will have one year to set public net zero targets and are required to report progress annually.

By Sara Karlovitch • June 23, 2023

Nike launches virtual gaming experience ‘Airphoria’ in Fortnite

​The brand seeks to integrate its products into the virtual world in its latest addition to an ongoing partnership with the popular video game.

By Tatiana Walk-Morris • June 22, 2023

Circle K pilots new Rewarded AR ads in Pokémon Go

Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty.

By Jessica Hammers • June 22, 2023

Rockstar presses play with immersive Spotify concert series

The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored.

By Aaron Baar • June 22, 2023

Albertsons proposes retail media standards for industry at crossroads

Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals.

By Peter Adams • June 22, 2023

Bud Light looks to rebound from controversy with huge summer push

The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales.

By Chris Kelly • June 22, 2023

Malibu joins remix trend with update of ‘The Piña Colada Song’

Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail.

By Sara Karlovitch • June 22, 2023

Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced. 

By Peter Adams • June 22, 2023

Unilever taps into #CleanTok craze with global TikTok partnership

The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.

By Sara Karlovitch • June 21, 2023

Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.

By Chris Kelly • June 21, 2023

ANA: 15% of programmatic ad spend is wasted on click-bait websites

Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.

By Peter Adams • June 20, 2023

Coors Light and Patrick Mahomes promote Bear to dodge NFL rules

The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear. 

By Sara Karlovitch • June 20, 2023

Chips Ahoy! updates marketing recipe to stay relevant with Gen Z

Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh.

By Aaron Baar • June 20, 2023

Why brands like Wendy’s are remixing old songs into new jingles

Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.

By Chris Kelly • June 20, 2023

Domino’s delivers anywhere on the map with latest tech innovation

Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.

By Chris Kelly • June 19, 2023

Smirnoff’s big brand strategy shakeup is all about inclusion

A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.

By Peter Adams • June 16, 2023

LGBTQ+ marketing is in crisis — here’s what the numbers say

With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing.

By Sara Karlovitch • June 16, 2023

Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

By Aaron Baar • June 15, 2023

Pinterest doubles down on vertical video for seasonal ad strategy

A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

By Jessica Hammers • June 15, 2023

Hoka’s new high-flying ads look to build on $1B sales momentum

Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

By Peter Adams • June 15, 2023