Brand Strategy: Page 65
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Justin Sullivan / Staff via Getty Images
Apple’s Major League Soccer streams may come with ads
The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.
By Aaron Baar • Nov. 10, 2022 -
Permission granted by Belvedere Vodka
Daniel Craig cuts loose in Paris for dancy new Belvedere ads
Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond.
By Peter Adams • Nov. 10, 2022 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Courtesy of Molson Coors
Coors Banquet named official partner of Paramount series ‘Yellowstone’
The partnership between the hit show and the beer brand signifies growing value in product placement.
By Sara Karlovitch • Nov. 10, 2022 -
jacoblund via Getty Images
OpinionHow brands can turn corporate social action into real action
Marketers face heavy pressure for their brands to be engaged in social justice issues but must be cautious in how they approach their strategy.
By Augie Ray and Chris Ross • Nov. 10, 2022 -
Courtesy of Planet Fitness
Amazon expands wellness biz with Planet Fitness tie-up
The Gen Z-heavy promotion includes a TikTok challenge and offers new Black Card members a free Amazon Halo View fitness tracker.
By Jessica Hammers • Nov. 9, 2022 -
RyanJLane via Getty Images
Anheuser-Busch buys Major League Pickleball team as sport booms
The brewer becomes a founding partner of the league, granting it control over one of the league’s expansion teams.
By Sara Karlovitch • Nov. 9, 2022 -
Courtesy of Southern Comfort
Southern Comfort creates shot glass pants for Thanksgiving
The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.
By Sara Karlovitch • Nov. 8, 2022 -
Courtesy of Peloton
Peloton goes beyond the workout for holiday push
New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.
By Jessica Hammers • Nov. 8, 2022 -
AndreyPopov via Getty Images
Deep DiveAs retailers sell more ads, marketers’ frustrations and fears grow
Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.
By Peter Adams • Nov. 8, 2022 -
AndreyPopov via Getty Images
As nearly half of US marketers cut spending, how is the rest of the world faring?
A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.
By Peter Adams • Nov. 7, 2022 -
Courtesy of Molson Coors
Miller Lite taps into the holidays with Tree Keg Stand
The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products.
By Sara Karlovitch • Nov. 7, 2022 -
Courtesy of Asics
Asics latest Web3 play features tie-up with Solana Pay
The Web3 commerce push includes a partnership with the app Stepn, which enables users to earn tokens for their physical activity.
By Aaron Baar • Nov. 7, 2022 -
Courtesy of Pacsun
Pacsun expands metaverse presence for the holidays
The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.
By Jessica Hammers • Nov. 7, 2022 -
iStock/Matthew Roberge
Sponsored by BroadsignThe growing role of digital-out-of-home in a dynamic ad landscape
Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.
By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022 -
Courtesy of Drizly
Drizly rebrands to focus on gift-giving and e-commerce
A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose.
By Sara Karlovitch • Nov. 4, 2022 -
sturti via Getty Images
Real estate marketer Rent. creates TikTok solutions platform
The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.
By Aaron Baar • Nov. 3, 2022 -
Justin Sullivan / Staff via Getty Images
How brands can leverage Apple’s Live Activities feature
With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned.
By Jessica Hammers • Nov. 3, 2022 -
Pascal Le Segretain via Getty Images
High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty
With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.
By Peter Adams • Nov. 3, 2022 -
Moeru Matsunoo via Getty Images
Forrester: Sustainability presents new opportunities for marketers
The global economy is fundamentally changing as the demand for environmentally friendly practices grows louder.
By Aaron Baar • Nov. 3, 2022 -
Courtesy of Michelob Ultra
Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign
The effort is timed to this year’s New York City Marathon and features Kathrine Switzer, who faced significant pushback against her ground-breaking run.
By Jessica Hammers • Nov. 2, 2022 -
Courtesy of Ralph Lauren
Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.
By Tatiana Walk-Morris • Nov. 2, 2022 -
Permission granted by Walmart
Walmart invokes ‘Office Space’ to promote holiday deals on Mondays
The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy.
By Sara Karlovitch • Nov. 2, 2022 -
Bruce Bennett via Getty Images
Kohl’s deals-focused holiday blitz features bevy of mobile tactics
The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount.
By Peter Adams • Nov. 1, 2022 -
Courtesy of Kraft
Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up
The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”
By Sara Karlovitch • Nov. 1, 2022 -
Anthony Kwan via Getty Images
Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’
Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year.
By Peter Adams • Oct. 31, 2022
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