Brand Strategy: Page

  • McDonald's Presents... the As Featured In Meal
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    Courtesy of McDonald's USA
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    McDonald’s flaunts history of pop culture cameos in latest meal ploy

    Customers can scan Sweet N’ Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat.

    By • Aug. 9, 2023
  • Pepsi Zero Sugar named ‘Official Zero’ of the NFL
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    Courtesy of PepsiCo
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    Pepsi Zero Sugar named ‘Official Zero’ of the NFL

    The partnership comes as some league players prepare to take the field sporting jerseys bearing #0 for the first time.

    By • Aug. 9, 2023
  • Explore the Trendline➔
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including streaming TV, social media and others.

    By Marketing Dive staff
  • An envelope and document related to Taco Bell's petition to eliminate trademarks over Taco Tuesday sit on a desk next to a purple pencil and pen.
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    Permission granted by Taco Bell Corp.
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    Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

    The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants.

    By • Updated Sept. 5, 2023
  • Two hotdogs meant to look like legs in front of an inflatable pool.
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    Courtesy of Oscar Mayer
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    Oscar Mayer joins social media’s ‘hot dog or legs’ debate

    An extension of its “Keep it Oscar” platform, the effort will elevate the Kraft Heinz brand’s products in hopes of tying them to a trend popular on TikTok.

    By • Aug. 8, 2023
  • American Eagle Back to School 2023 Campaign featuring Maddie & Kenzie Ziegler.
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    Courtesy of American Eagle
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    Deep Dive

    Back-to-school 2023: Can marketing transcend the turbulence?

    Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

    By • Aug. 8, 2023
  • Jim Gaffigan holds a microphone inside a Walmart.
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    Courtesy of Straight Talk Wireless
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    Straight Talk Wireless stands up to competition with Jim Gaffigan spot

    A 30-second ad features the comedian, who is seen taking over a Walmart to promote the cost-effectiveness of the carrier’s new family plan.

    By • Aug. 7, 2023
  • Budweiser and Bud Light cans
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    Thai Phi Le/Marketing Dive
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    AB InBev shifts focus to core consumer as Bud Light woes ding US revenue

    Comments made during the company’s earnings call suggest a more politically neutral, sports-focused brand identity for the light beer going forward.

    By • Aug. 4, 2023
  • Joey Fatone, Nick Lachey, Joey McIntyre and Wanya Morris unite as "Boys No More" for CSAA Insurance Group
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    Courtesy of CSAA Insurance Group
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    Column

    Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’

    Deloitte Digital and Heavy Duty Projects brought together pop culture icons for a pitch-perfect song and video that tap into nostalgia.

    By • Aug. 4, 2023
  • The Metropolitan Museum of Art and Verizon's promotional image for its Replica app.
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    Courtesy of The Metropolitan Museum of Art
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    Verizon and The Met partner to bring historical items to Roblox

    Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.

    By Aaron Baar • Aug. 3, 2023
  • Instagram Connections short film
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    Courtesy of Meta
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    Instagram celebrates Gen Z connections in short film-led campaign

    The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.

    By • Aug. 3, 2023
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    Jason Davis via Getty Images
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    WPP tunes into Spotify’s first-party data with new global partnership

    The pact includes an integration with WPP’s Choreograph unit, with the goal of helping clients develop more effective audio campaigns.

    By • Aug. 3, 2023
  • A digital OOH advertisement for Apple's "Pay The Apple Way" campaign.
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    Courtesy of Apple
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    Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

    Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.

    By • Aug. 3, 2023
  • A collage of several images depicting popular summer vacation activities like sailing.
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    Courtesy of White Claw
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    White Claw encourages consumers to take time off this summer

    A majority of employed Americans have not planned a vacation this summer, a situation the hard seltzer brand seeks to remedy with an Instagram contest.

    By • Aug. 3, 2023
  • Molson Coors
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    Christopher Doering/Marketing Dive
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    Molson Coors eyes $100M marketing spend hike to sustain brand momentum

    C-stores, where the company has historically under-indexed, are one target as the marketer continues to benefit from rival AB Inbev’s struggles.

    By • Aug. 2, 2023
  • Sisters using mobile phone in the bedroom at home
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    Getty Images
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    What marketers need to know about Gen Alpha

    The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.

    By • Aug. 2, 2023
  • Close-up of a person holding a smart phone with the Flavor Adventure game open
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    Photo illustration: Getty Images; Albertsons

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    How Albertsons is gamifying summer savings

    The grocery company's Flavor Adventure online game lets shoppers play to unlock recipes, digital coupons, sweepstakes entries and prizes.

    By Catherine Douglas Moran • Aug. 1, 2023
  • A new Lysol Air Sanitizer can next to its "The Future of Air" tagline.
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    Permission granted by Lysol
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    Lysol takes aim at air fresheners with latest product innovation

    A new Lysol Air Sanitizer that claims to kill 99.9% of germs and bacteria is being promoted through a “Scent Can’t Sanitize” message. 

    By Aaron Baar • July 31, 2023
  • Header image for "IT Spending and 2023 Budgets Under Close Scrutiny"
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    Getty Images
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    Q&A

    In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

    In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings. 

    By • July 31, 2023
  • Volvo's Pinterest display.
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    Courtesy of Pinterest
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    Volvo showcases denim car interiors with Pinterest keyword takeover

    The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

    By • July 31, 2023
  • A kid sitting on top of a desk as part of a campaign image for Gap's back-to-school marketing.
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    Courtesy of Gap
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    Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

    Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.”

    By • July 31, 2023
  • A Pepsi ad reveals the brand's globe hidden in a crinkled Captain Morgan label.
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    Permission granted by PepsiCo Beverages North America
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    Pepsi vies to unseat Coke as preferred cola pairing with rum

    New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.

    By • July 28, 2023
  • A brown package on a bright blue background that says "Prime Day" and "July 11-12."
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    Courtesy of Business Wire
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    Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say

    The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%.

    By • July 28, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s says Grimace birthday push shook up strong Q2 earnings

    A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.

    By • July 27, 2023
  • Margot Robbie attends the press junket and Photo Call for "Barbie" at Four Seasons Hotel Los Angeles at Beverly Hills on June 25, 2023 in Los Angeles, California.
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    Matt Winkelmeyer/WireImage via Getty Images
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    ‘Barbie’ AI selfie generator goes viral with 13M users

    Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities. 

    By Aaron Baar • July 27, 2023
  • Jell-O portfolio after rebrand
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    Permission granted by Kraft Heinz
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    Jell-O rebrands for first time in 10 years to meet new generation

    The 178-year-old brand is the 18th Kraft Heinz label to get a refresh over the last three years amid an industry-wide rebranding trend.

    By • July 27, 2023