Keds kicks off brand refresh animated by inclusivity, playfulness

A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by DBI in February.

By Peter Adams • April 12, 2023

Dove pushes for legislation to protect kids’ self-esteem from social media

To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media.

By Chris Kelly • April 12, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Netflix shows meet Lacoste’s crocodile in new apparel collection

Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.”

By Sara Karlovitch • April 12, 2023

Oscar Mayer enters the weddings biz with Wienermobile of Love

Soon-to-be-newlyweds can ditch the stress of wedding planning and head to Las Vegas to marry in front of the brand’s first-ever hot dog chapel.

By Jessica Hammers • April 11, 2023

FanDuel deepfakes young Charles Barkley into new spot

The Hall of Famer — and notorious gambler — hangs out with a version of himself from his ‘90s prime as FanDuel ties up with the NBA playoffs.

By Sara Karlovitch • April 11, 2023

Domino’s gasses up in-car ordering with Apple CarPlay integration

The latest innovation from the "e-commerce company that sells pizza" could help the brand boost sales after a quarter that disappointed investors.

By Chris Kelly • April 10, 2023

Amazon Prime Video’s ‘Marvelous Mrs. Maisel’ takes over Fifth Avenue

Stops along the Marvelous Mile, including at Saks Fifth Avenue, will harken back to key moments in the show.

By Jessica Hammers • April 10, 2023

Disney names first chief brand officer at transitional point

One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.”

By Peter Adams • April 7, 2023

DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’

The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform.

By Chris Kelly • April 7, 2023

Puma assembles team of young activists to tailor sustainability initiatives

The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.

By Sara Karlovitch • April 7, 2023

Expedia integrates ChatGPT into mobile travel app

The conversational trip planning tool offers consumers personalized recommendations and automatically saves hotels discussed during the chat.

By Aaron Baar • April 6, 2023

Vans blurs lines of self-expression in new global ad campaign

Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.  

By Peter Adams • Updated April 6, 2023

Cap’n Crunch sails into Coachella Valley for birthday celebration

In honor of its 60th anniversary, the cereal is throwing a party that represents the latest unofficial brand tie-up with the popular music festival.

By Sara Karlovitch • April 6, 2023

Popeyes picks McKinney as AOR to tap into brand love

Creative will key into the brand's New Orleans roots as it tries to recapture the growth it saw after the launch of its category-changing chicken sandwich.

By Chris Kelly • April 6, 2023

Walmart comps pickleball court reservations as craze takes off

A program in partnership with Break the Love could drive interest to Walmart+, offering members exclusive perks like first dibs on peak booking times.

By Peter Adams • April 5, 2023

Will metaverse marketing survive the current tech rout?

Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.

By Peter Adams • April 5, 2023

Absolut returns to the metaverse for Coachella with focus on friendship

The vodka brand is reviving Absolut.Land, while also partnering with friend-finding app Hey! Vina to foster in-person connections.

By Sara Karlovitch • April 5, 2023

The $1T question: Can brands navigate a state-led privacy landscape?

Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution.

By Chris Kelly • April 4, 2023

Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director

Made with the A-listers’ Artists Equity production shop, the ad follows a viral Super Bowl campaign depicting Affleck manning the drive-thru.

By Peter Adams • April 4, 2023

Maybelline taps SNL star for ‘90s-inspired music video

“Ugly Cry, Perfect Liner” features Chloe Fineman and promotes the new Tattoo Studio Ink Pen Eyeliner’s ability to withstand tears.

By Jessica Hammers • April 4, 2023

Coca-Cola partners with Gigi Hadid on food-centric campaign

“A Recipe for Magic” is based on research showing the value of sharing meals and will feature approximately 750 local influencers.

By Sara Karlovitch • April 4, 2023

As generative AI hype hits full steam, consumers carry reservations

A Dentsu survey found just 34% would be willing to pay a premium for AI-powered products and services, while demands for transparency were high.

By Peter Adams • April 3, 2023

Busch Light argues against space travel for Earth Month push

The effort includes a social media contest and tie-up with retired astronaut Doug Hurley, who breaks the news that beer can’t be enjoyed in space. 

By Sara Karlovitch • April 3, 2023

Bombay Sapphire readies world’s largest AI art event

"Elvis" helmer Baz Luhrmann serves as the campaign's creative director, which features art created by an AI-powered robot.

By Chris Kelly • April 3, 2023

Clinique heads to music festival with immersive hub

A Hydration House pop-up coincides with Coachella while college ambassadors and mobile shops in major cities round out the Gen Z push.

By Jessica Hammers • April 3, 2023