Brand Strategy: Page 64

  • Several Nissan cars in front of the 2022 Heisman House
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    Courtesy of Nissan
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    Nissan’s long-running Heisman program features college athlete for first time

    Bryce Young, the most recent Heisman Trophy winner, stars as a fish out of water in a campaign that also includes metaverse tactics.

    By • Sept. 1, 2022
  • Two people in a screenshot from a Coca-Cola TV ad for the 2022 FIFA World Cup
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    Courtesy of The Coca-Cola Company
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    Coca-Cola kicks off digitally driven World Cup campaign

    "Believing is Magic" is the latest iteration of the brand's "Real Magic" platform and focuses on authentic moments of connection between FIFA fans.

    By • Sept. 1, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Track art cover for ‘Static’ by Tisakorean ft. Sprite from McDonald’s
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    Courtesy of McDonald's
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    McDonald’s plays off Sprite virality with hip-hop anthem

    The tune alludes to numerous social media posts comparing the taste of the beverage dispensed by the chain’s fountain machines to the sound of static. 

    By • Aug. 31, 2022
  • A woman wears a shirt with a Heinz ketchup stain as part of a new vintage clothing collection
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    Courtesy of CNW Group/Kraft Heinz Canada
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    Heinz drops ketchup-stained vintage collection to celebrate sustainability

    Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts.

    By • Aug. 30, 2022
  • Three rows of cans of Bud Light against a blue backdrop show off the brand's custom packaging tailored to 24 different NFL teams.
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    Retrieved from Bud Light on August 30, 2022
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    Bud Light helps football fans cover beer costs to celebrate NFL’s return

    A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes.

    By • Aug. 30, 2022
  • Several Hyundai models from the 1980s as featured in new film "Seoul Vibe"
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    Courtesy of Hyundai Motor Company
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    Hyundai targets millennials, Gen Z with retro Netflix tie-up

    Along with providing models from the 1980s for “Seoul Vibe,” the automaker launched a cinematic ad and metaverse experience that tie into the film.

    By • Aug. 30, 2022
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    Alex Wong via Getty Images
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    Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

    Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology.

    By • Aug. 29, 2022
  • NFL quarterback Matthew Stafford stands and holds a Little Caesars pizza box
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    Courtesy of Little Caesars Pizza
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    Little Caesars deepens new NFL deal with TV spot, promotion

    Amid its first moves as official pizza of the league, the chain partnered with quarterback Matthew Stafford for a TV spot created with AOR McKinney.

    By • Aug. 29, 2022
  • A large digital screen in the game Fortnite bears the signage State Farm Park while fireworks go off in the background.
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    Retrieved from iHeartMedia on August 29, 2022
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    State Farm sponsors iHeartMedia’s persistent metaverse space in Fortnite

    Host to concerts and more, the virtual venue kicks off a year of planned programming with a two-part performance from Charlie Puth.

    By • Aug. 29, 2022
  • A woman drags her feet through a picnic in a commercial for NerdWallet
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    Courtesy of NerdWallet
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    Column

    Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

    In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.

    By • Aug. 26, 2022
  • Bottles of Johnnie Walker next to plastic cups filled with a cocktail.
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    Monica Schipper/Getty Images via Getty Images
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    Johnnie Walker drafts Lilly Singh to fight for women’s leadership

    An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S. 

    By • Aug. 26, 2022
  • An Instacart campaign image promoting Lizzo's new Instacart Cart.
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    Courtesy of Instacart
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    Instacart partners with Lizzo for most extensive campaign to date

    “The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.

    By • Aug. 25, 2022
  • 7Collection
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    Retrieved from 7-Eleven press release.
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    7-Eleven debuts online merchandise shop in bid to be ‘more than just a convenience store’

    The collection includes apparel and accessories inspired by the convenience store’s products, such as Big Gulp and Slurpee.

    By Brett Dworski • Aug. 25, 2022
  • A person laying on a couch while scrolling on their phone
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    pixdeluxe via Getty Images
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    TikTok mini-game pilot alludes to resurgence in social gaming

    While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram.

    By Aaron Baar • Aug. 25, 2022
  • Blue and purple Taco Bell sauce packets are inscribed with messages against a metaverse-themed backdrop.
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    Retrieved from Taco Bell Corp. on August 25, 2022
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    Modern love: Taco Bell takes wedding services to the metaverse

    After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest.

    By • Aug. 25, 2022
  • Peloton bike
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    Courtesy of Peloton
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    Opinion

    Here’s why marketers should consider leaving Covid-19 fads in the past

    Temporary obsessions with feta pasta, whipped coffee and at-home workouts represent ways in which pandemic trends, and consumer buy-in, came and passed — fast. 

    By Mark DiMassimo, Lesley Bielby • Aug. 25, 2022
  • Screenshot of a hand with white painted nails doing a phone with the Walmart+ app open.
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    Retrieved from Walmart on August 24, 2022
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    Walmart unveils rewards program for Walmart+ members

    The program integrates with the Walmart Connect advertising business by allowing suppliers to promote product savings within sponsored ads.

    By Catherine Douglas Moran • Aug. 24, 2022
  • Bud Light Next zero-carb beer
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    Courtesy of Anheuser Busch
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    Bud Light picks 2 new creative agencies as marketing strategy shifts

    A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer.

    By • Aug. 23, 2022
  • Afterpay logo on a phone screen
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    Courtesy of Afterpay
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    Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

    The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.

    By Dani James • Aug. 23, 2022
  • An image of Rumi, a virtual identity created by Dentsu VI
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    Courtesy of Dentsu International
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    Dentsu designs virtual brand characters for metaverse and beyond

    A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers. 

    By • Aug. 22, 2022
  • A computer monitor displays colorful lines.
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    Ryan McVay/Photodisc via Getty Images
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    Opinion

    Pandemic friction between consumers and businesses is evident

    CMOs hoping to transition their brands to post-pandemic normalcy must temper optimism and account for continuing unease among customers.

    By Kate Muhl • Aug. 22, 2022
  • Three people hold cans of Celsius
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    Courtesy of Celsius
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    Q&A

    What PepsiCo’s $550M Celsius deal means for the energy drink brand

    Celsius CEO John Fieldly detailed how the investment and distribution agreement will affect the energy drink’s marketing moving forward.

    By • Aug. 22, 2022
  • A person cooks a meal using a flameless cooker while holding a can of Busch Light outdoors.
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    Courtesy of Anheuser-Busch InBev
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    Busch Light passes out flameless cookers to curb wildfires

    The AB InBev brand is distributing the solar-powered devices for free through fire stations in Colorado as part of its “For The Forest” initiative.

    By • Aug. 22, 2022
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    Courtesy of CKE
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    Carl’s Jr., Hardee’s ask Twitch community to help build new menu item

    After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.

    By • Aug. 19, 2022
  • Shopify bag logo and name. in front of a brick wall.
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    Courtesy of Shopify
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    Shopify adds collaboration tool to connect brands with content creators

    The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.

    By Aaron Baar • Aug. 18, 2022