Brand Strategy: Page 63

  • Holiday shopping bags
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    svetikd via Getty Images
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    Marketers ramp up promotions to curb expected holiday lows, survey says

    During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

    By • Oct. 10, 2022
  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
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    Permission granted by McDonald's USA
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    Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry

    Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a resale market underpins demand for the nostalgia-themed meals.

    By • Updated Oct. 10, 2022
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Instagram feed
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    Courtesy of Instagram
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    Instagram follows TikTok with enhanced ad formats and tools

    New features include multi-advertisement tools, augmented reality feeds and Stories and a free music library. 

    By Aaron Baar • Oct. 7, 2022
  • Two people taking a selfie.
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    mixetto via Getty Images
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    Let’s get real: What TikTok’s BeReal lookalike means for marketers

    Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.

    By • Oct. 6, 2022
  • A product shot of a Reese's variant featuring football-shaped candies against a white background.
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    Retrieved from Reese’s University; The Hershey Company on October 06, 2022
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    Reese’s NIL blitz focuses on football players with last name Reese

     A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies. 

    By • Oct. 6, 2022
  • Lexus "Never Lose Your Edge" campaign hero image.
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    Courtesy of Lexus
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    Lexus highlights diverse personalities in latest campaign

    “Never Lose Your Edge” highlights Black, Hispanic, LGBT and other minority communities and marks the brand’s largest audio investment to date.

    By Aaron Baar • Oct. 6, 2022
  • Lucky Charms LED-lit park as part of its "Journey to the Magic Gems" AR game.
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    Courtesy of Lucky Charms
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    Lucky Charms joins mobile gaming craze with AR gem hunt

    Created with “Pokemon Go” developer Niantic, the experience ties into a limited-edition cereal that quickly sold out on store shelves earlier this year.

    By Aaron Baar • Oct. 6, 2022
  • Gaming chairs lined up with computers.
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    Smederevac via Getty Images
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    What Twitch’s revenue share shift means for streamers and marketers

    By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience.

    By • Oct. 6, 2022
  • A virtual Roblox space designed by Walmart shows a ferris wheel in the foreground a blimp flying against a blue sky in the background.
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    Retrieved from Walmart on September 26, 2022
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    How marketers can connect with Gen Z in emerging virtual worlds

    Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.

    By • Oct. 6, 2022
  • A group of young people eat Burger King in front of a grey house.
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    Courtesy of Burger King
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    Burger King crowns the consumer king with new ‘You Rule’ tagline

    The customization-focused campaign was created in partnership with OKRP and is part of a larger brand revitalization. 

    By • Oct. 6, 2022
  • A basket of dirty laundry in a blue hamper with the text Chores Light on the front sits next to a Coors Light bucket filled with beers and ice on a bar top,
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    Courtesy of Molson Coors
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    Coors Light, Tide Cleaners offer to do laundry for college football fans

    Agreeing that laundry on game days is a buzzkill, the brands are raffling off free cleaning for the season and providing drop-off service in select locations.

    By • Oct. 5, 2022
  • Digital illustration of two characters sitting in chairs by a pool with a large house in the distance.
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    Courtesy of West Elm
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    West Elm to replicate furniture, decor on Roblox

    More brands and retailers are experimenting with the metaverse platform to appeal to younger consumers.

    By Tatiana Walk-Morris • Oct. 5, 2022
  • Lil Nas X for Coach's campaign, "Courage to Be Real."
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    Courtesy of Coach
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    Coach recruits Lil Nas X as brand pivots towards expressive luxury

    “Courage to Be Real” showcases various life obstacles faced by the rapper in a quest toward authenticity.

    By • Oct. 5, 2022
  • Actor Jonathan Majors rests his arm atop a barrel of Johnnie Walker.
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    Courtesy of Johnnie Walker
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    Johnnie Walker plays up Black Label luxury with Jonathan Majors

    A new global campaign features Majors highlighting the blend’s layered tasting notes alongside a jazz quartet. 

    By • Oct. 4, 2022
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    Gen Z and CTV: Is a creative renaissance for TV ads in view?

    The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

    By • Oct. 4, 2022
  • Jack in the Box's 'Gamer Jack' logo
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    Courtesy of Jack in the Box
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    Jack in the Box seeks full-time Twitch streamer

    A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers. 

    By • Oct. 3, 2022
  • A low-angle shot of the Salesforce logo as seen on the Salesforce Tower in San Francisco, California.
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    Stephen Lam via Getty Images
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    IPG strengthens Salesforce know-how with RafterOne acquisition

    The cloud-based technology provider has become a “priority platform” for clients investing in the digital economy, IPG’s CEO said.

    By • Oct. 3, 2022
  • Pete Davidson for Taco Bell
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    Courtesy of Taco Bell
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    Pete Davidson pairs new Taco Bell breakfast item with an apology

    The Breakfast Crunchwrap reflects an effort by the QSR to reach consumers looking for comfort and familiarity in the morning.

    By • Oct. 3, 2022
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images
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    How Gen Z breaks marketing’s cultural mold

    In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

    By Aaron Baar • Oct. 3, 2022
  • Smiling woman with children using tablet
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    Fizkes/stock.adobe.com

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    Sponsored by Vericast

    “Ho, Ho, Ho!” or “Ho-hum”: How will consumers greet Holiday 2022?

    How will people greet Holiday 2022? Research offers insight into holiday plans and priorities.

    Oct. 3, 2022
  • A horse avatar with wings fly's over a Roblox activation.
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    Courtesy of Hasbro
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    My Little Pony gallops into Roblox to promote Netflix series

    The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents.

    By • Sept. 30, 2022
  • NBA app
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    Courtesy of NBA
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    NBA takes a page from TikTok for app refresh

    Built with Microsoft, the app features a personalized “For You” page and vertical video and will be home to a plethora of exclusive game content. 

    By Aaron Baar • Sept. 29, 2022
  • A headshot of outgoing State Farm CMO Rand Harbert paired with a headshot of his replacement, Kristyn Cook.
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    Retrieved from State Farm on September 29, 2022
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    State Farm CMO who brought back the Jake spokes-character retires

    Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming.

    By • Sept. 29, 2022
  • TikTok star E.J. Marcus acting as "Toby" for Heinz' Tomato Blood promotion
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    Courtesy of Heinz
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    Heinz recruits vegetarian vampire for return of Tomato Blood ketchup

    The brand tapped popular TikTok creator E.J. Marcus to play Toby, the 280-year-old vampire influencer that believes “humans are people too.”

    By • Sept. 29, 2022
  • A pink biometric safe with the Starburst logo against a pink background surrounded by pink Starbursts.
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    Courtesy of Mars Wrigley
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    Starburst’s biometric safe is filled exclusively with coveted pink flavor

    The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra. 

    By • Sept. 29, 2022