Minute Maid’s first global campaign supports new unified visual identity

The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.

By Jessica Hammers • May 9, 2023

Why WPP fast-forwarded its position on sonic branding

The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune.

By Aaron Baar • May 8, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Oatly challenges Big Dairy over climate impact with free advertising offer

Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.

By Jessica Hammers • May 8, 2023

AB InBev showcases strong Q1 results, resilience in face of recent controversy

A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney.

By Sara Karlovitch • May 5, 2023

Inside Chipotle’s record-breaking Twitter promotion

A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

By Jessica Hammers • May 4, 2023

Molson Coors’ bigger bets on marketing pay off as sales grow

A successful Super Bowl campaign was named as one driver of the company’s Q1 success, including sales increase for Coors Light and Miller Lite.

By Sara Karlovitch • May 4, 2023

How Taco Bell feeds hungry musicians and helps them ‘Live Más’

In partnership with entertainment marketing agency The Syndicate, Feed The Beat connects the culture-focused brand with diverse artists and their fans.

By Chris Kelly • May 4, 2023

Chick-fil-A’s geofencing pilot reduced wait times

The chain found that 100 restaurants trimmed average wait times by one to two minutes using this technology. 

By Emma Liem Beckett • May 3, 2023

Papa Johns taps fast casual veteran as CMO

Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach.

By Chris Kelly • May 3, 2023

Amazon brings greater precision, interactivity to football streaming ads

“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

By Peter Adams • May 2, 2023

Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’

The new global brand campaign “People Are Good For You” attempts to address an increase in loneliness and accompanies a brand refresh.

By Sara Karlovitch • May 2, 2023

Resy ‘drops’ exclusive reservations in new campaign

“Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities.

By Aneurin Canham-Clyne • May 1, 2023

IPG revenue slides on weakness in tech sector, digital specialists

Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated.

By Peter Adams • May 1, 2023

Popeyes celebrates New Orleans in first campaign by new AOR McKinney

Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.”

By Sara Karlovitch • May 1, 2023

E.l.f. debuts ‘Vanity Table Talk’ series with Jennifer Coolidge

The effort spans TikTok, YouTube and Instagram, with future episodes featuring actor Ashley Park and comedian Ziwe.

By Sara Karlovitch • April 28, 2023

Pacsun turns to TikTok for livestream shopping

A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

By Chris Kelly • April 27, 2023

Klarna overhauls mobile app with AI-powered shopping feed

Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.

By Aaron Baar • April 27, 2023

Haribo fills social feeds with only happy news

“Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news.

By Jessica Hammers • April 27, 2023

Heineken plays matchmaker for gamers on new platform

Beer Matchmaking, a new digital platform, is part of a broader global campaign designed to break down the stereotype that gaming is antisocial. 

By Sara Karlovitch • April 27, 2023

Snickers teams with top NFL prospect Young for Bryce Cream Bar

A favorite to be the first pick in the draft, the Alabama quarterback already has an impressive lineup of sponsors thanks to NIL changes that kicked off in 2021.

By Sara Karlovitch • April 26, 2023

Rockstar drops ‘Euphoria’ star Angus Cloud into PUBG Mobile

The PepsiCo energy drink’s latest tie-up points to the multifaceted ways brands can engage with young consumers around pop culture and gaming.

By Chris Kelly • April 25, 2023

Coke says increased digital focus is driving a difference with consumers

Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI.

By Peter Adams • April 25, 2023

Don Julio pours hearty Cinco de Mayo campaign as sales grow

The Diageo-owned tequila brand is giving away $500,000 in vouchers via Instagram Stories and an Automated Tequila Machine pop-up.

By Sara Karlovitch • April 25, 2023

Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

By Jessica Hammers • April 25, 2023

How advertisers can address the diversity supplier gap

While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking.

By Aaron Baar • April 24, 2023