Brand Strategy: Page 68

  • A row of desks sit empty in a classroom with the desk in the forefront having a notebook and pencil sitting on top.
    Image attribution tooltip
    diane39 via Getty Images
    Image attribution tooltip
    Deep Dive

    Back-to-school challenges marketers as shoppers focus on savings

    Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

    By • Aug. 10, 2022
  • Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images
    Image attribution tooltip

    Lyft rides into media network race as ride-hailing rebounds

    Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

    By • Aug. 9, 2022
  • A data center server room. Explore the Trendline➔
    Image attribution tooltip
    sefa ozel via Getty Images
    Image attribution tooltip
    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • A person uses a tripod and phone to make a video
    Image attribution tooltip

    Photo by cottonbro from Pexels

    Image attribution tooltip

    Sweetarts encourages amateur filmmakers on TikTok

    The film fest is the latest in the brand’s “Be Both” platform, which frequently uses social media to appeal to younger audiences.

    By • Aug. 8, 2022
  • A series of grills with Miller Lite branding
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Miller Lite rents out grills in latest summer stunt

    The Molson Coors brand is targeting the 30% of U.S. households that don't have a grill with a sharing program that includes rentals and giveaways.

    By • Aug. 8, 2022
  • Bumble's cover image for its "Luv2SeeIt" campaign that reads "Bumble presents 'Luv2SeeIt' with Teyana Taylor"
    Image attribution tooltip
    Courtesy of Bumble
    Image attribution tooltip

    Bumble celebrates Black dating experiences in YouTube series

    The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.

    By • Aug. 8, 2022
  • A visitor to an IHG hotel has a smattering of sweets and pastries while laying down in bed.
    Image attribution tooltip
    Permission granted by IHG Hotels & Resorts
    Image attribution tooltip

    IHG books priciest campaign in a decade to promote loyalty revamp

    Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.

    By • Aug. 4, 2022
  • Several firefighters appear in a Coors Banquet ad as part of its Protect the Protectors campaign
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Coors Banquet supports firefighters with special packaging, capsule collection

    In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.

    By • Updated Aug. 5, 2022
  • A guitar made out of cans of Busch Light.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Busch Light turns 30-pack into DIY acoustic guitar

    The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.

    By • Aug. 4, 2022
  • A pink bar in Decentraland displays virtual Patron bottles and branding, along with signage reading "PERFECT Paloma."
    Image attribution tooltip
    Retrieved from PRNewsfoto/PATRÓN Tequila on August 03, 2022
    Image attribution tooltip

    Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

    Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.

    By • Aug. 3, 2022
  • An American flag is unfurled over a football field as fireworks go off.
    Image attribution tooltip
    Brian Bahr/Getty Images via Getty Images
    Image attribution tooltip
    Deep Dive

    Why NFL sponsors are reevaluating their relationship with the league

    This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.

    By • Aug. 3, 2022
  • A Nature Valley promotion that reads "Nature Valley, The ReTok Shop"
    Image attribution tooltip
    Courtesy of Nature Valley
    Image attribution tooltip

    Nature Valley brings rewards to TikTok for sustainable back-to-school push

    App users can use the hashtag #ReTokForNature for the chance to win free merchandise from brands including L.L. Bean and Stasher.

    By • Aug. 3, 2022
  • The Fresh Market shoppable videos
    Image attribution tooltip
    Retrieved from The Fresh Market.
    Image attribution tooltip

    The Fresh Market sees shoppable video, livestreaming zing

    The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.

    By Catherine Douglas Moran • Aug. 2, 2022
  • Actress-singer Coco Jones wears a headset behind a laptop in front of a neon sign that reads "Subtly Sweet Hotline"
    Image attribution tooltip
    Courtesy of Pure Lea Iced Tea
    Image attribution tooltip

    Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

    “Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

    By • Aug. 2, 2022
  • Three of French's yellow mustard-flavored donuts are stacked vertically on a stick, promoting the release of the themed donuts.
    Image attribution tooltip
    Courtesy of French's
    Image attribution tooltip

    French’s slings mustard-flavored donuts in experiential push

    The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day.

    By • Aug. 2, 2022
  • Technologist shows two customers how to use enterprise software at desktop computer
    Image attribution tooltip
    gilaxia via Getty Images
    Image attribution tooltip

    Marketers gain ROI during recession by increasing media spend, study says

    Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.

    By • Aug. 2, 2022
  • A person pours a cocktail from a glass into the new Tito's in a Can product
    Image attribution tooltip
    Courtesy of Tito's Handmade Vodka
    Image attribution tooltip

    Tito’s vodka spoofs hard seltzer craze by selling empty can

    Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.”

    By • Aug. 2, 2022
  • Computer on a table with Walmart's website open.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart boosts ad network with new partnerships

    As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

    By • Aug. 1, 2022
  • Nike store at a shopping area in Beijing, China
    Image attribution tooltip
    Kevin Frayer via Getty Images
    Image attribution tooltip

    Nike hands media duties to PMG, IPG’s Initiative amid digital shift

    A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

    By • Aug. 1, 2022
  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
    Image attribution tooltip
    Courtesy of Jack in the Box
    Image attribution tooltip

    Jack in the Box welcomes back most famous employee Mark Hamill

    Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.

    By • Aug. 1, 2022
  • Screenshot of a Frida Baby ad that features an upset baby with green mucus coming out of its nose
    Image attribution tooltip
    Retrieved from Frida Baby on July 28, 2022
    Image attribution tooltip
    Column

    Campaign Trail: Frida Baby animates user reviews of messy parenthood realities

    For its first TV spots, the baby brand partnered with World Famous to create a campaign reflective of the same colorful, no-nonsense approach of its products.

    By • July 29, 2022
  • The Coors Light "Thirst Trap," which is a red cone on top of a silver can.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Coors Light turns cans into ‘thirst traps’ for mosquitos

    The brewer wants to make outside relaxation a little more comfortable with a 3D-printed bug trap.

    By • July 29, 2022
  • Four lip glosses that correspond to matching Applebee's chicken wing flavors
    Image attribution tooltip
    Courtesy of Applebee's
    Image attribution tooltip

    Applebee’s spices up date night with lip gloss, ‘dateable’ music video

    To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face."

    By • July 29, 2022
  • Image attribution tooltip
    Leon Neal / Staff via Getty Images
    Image attribution tooltip
    The dissolution of third-party cookies

    Google again delays third-party cookie deprecation. Now what?

    Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.

    By • July 28, 2022
  • A child in a blue dress stands at the end of a driveway waiting for the bus to arrive while wearing a blue L.L.Bean backpack.
    Image attribution tooltip
    Courtesy of L.L.Bean
    Image attribution tooltip

    L.L. Bean flexes durability in consumer-led campaign

    A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag.

    By • July 28, 2022
  • A Roblox avatar bounces a basketball in a basketball court with the text "School of Sport" on the right.
    Image attribution tooltip
    Courtesy of Dick's Sporting Goods
    Image attribution tooltip

    Dick’s Sporting Goods heads back to school on Roblox

    “School of Sport” takes users through a virtual high school where they can rack up currency to purchase back-to-school gear for their avatars. 

    By • July 28, 2022