Brand Strategy: Page 69
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Courtesy of Remy Martin
Rémy Martin, Usher mark Vegas residency with immersive experience
Accompanied by an NFT, a limited-edition bottle was created using technology meant to capture the smell of Rémy Martin 1738 Accord Royal.
By Sara Karlovitch • July 27, 2022 -
Courtesy of SoulCycle
SoulCycle exchanges used Peloton bikes for in-person classes
A new campaign says “F*** It, Let’s Ride Together,” as the brand attempts to lure consumers away from at-home workouts and into its studios.
By Jessica Deyo • July 27, 2022 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Scott Olson via Getty Images
Coca-Cola increased marketing spend to create brand value amid price hikes
Despite pressures on consumer spending, the company saw net revenues grow in Q2 due in part to the recovery of away-from-home channels.
By Chris Kelly • July 27, 2022 -
Courtesy of Gap
Gap reaffirms inclusivity theme in back-to-school campaign
“Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.
By Jessica Deyo • July 27, 2022 -
Delmaine Donson via Getty Images
Maybelline pairs with Time Out to encourage IRL dating
The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating.
By Chris Kelly • July 26, 2022 -
Courtesy of PepsiCo
Hard Mtn Dew, Twisted Tea hold promise for Boston Beer as hard seltzer dips
Despite a slower-than-expected rollout this year, Hard Mtn Dew has proven so far to be successful for the company.
By Sara Karlovitch • July 25, 2022 -
Retrieved from Hilton on July 25, 2022
Hilton ribs romantic streak in travel ads with focus on perks
A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches.
By Peter Adams • July 25, 2022 -
Courtesy of Chipotle
Chipotle's Buy the Dip game will give away $200K in crypto
The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.
By Jessica Deyo • July 25, 2022 -
M-Production/stock.adobe.com
Sponsored by Vericast5 ways brands can thrive despite the increasing cost of marketing
Everything costs more these days. Get five recommendations to adapt to a world where it just costs more to do business.
July 25, 2022 -
Courtesy of Grey Goose
Grey Goose, Uninterrupted get chatty in "The Shop" spinoff
The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.
By Sara Karlovitch • July 21, 2022 -
Pascal Le Segretain via Getty Images
What to expect from Netflix's ad-supported tier
Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog.
By Peter Adams • July 20, 2022 -
Jesse Grant/Getty Images via Getty Images
Chili's names George Felix as new CMO
The executive previously held leadership roles at Pizza Hut, KFC and Tinder, with his latest appointment arriving at a time of rebuilding for Chili’s.
By Sara Karlovitch • July 20, 2022 -
Courtesy of Duolingo
HBO expands partnership with Duolingo for GOT spinoff
The language learning app is launching a number of initiatives to grow its user base with “House of the Dragon” themed content.
By Sara Karlovitch • July 19, 2022 -
Courtesy of Amazon
Amazon Business debuts first major campaign in grab at office supplies category
A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes.
By Jessica Deyo • July 19, 2022 -
JuSun via Getty Images
OpinionWhat the American Data and Privacy Protection Act means for marketers
The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know.
By Hugo Loriot • July 19, 2022 -
MaximFesenko via Getty Images
Deep DiveOn ice: How whiskey brands are marketing to a new crowd
The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.
By Sara Karlovitch • July 19, 2022 -
Courtesy of NBCUniversal
NBCU, Peacock bring ShoppableTV to 'Love Island USA'
Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions.
By Jessica Deyo • July 18, 2022 -
Joe Raedle via Getty Images
Peloton's new ad stars nude Chris Meloni promoting its app
Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.
By Peter Adams • July 15, 2022 -
Theo Wargo/Getty Images for NYCWFF via Getty Images
Molson Coors returns to the Super Bowl after 33 Years
With Anheuser-Busch recently ending its alcohol advertisement monopoly, rivals have a chance to sweep in for the first time in decades.
By Sara Karlovitch • July 14, 2022 -
Courtesy of Molson Coors
Simply Spiked Lemonade builds on word-of-mouth buzz with paid marketing push
After generating 2 billion impressions since its June launch, the brand is running a campaign that plays on Simply’s 21st anniversary.
By Sara Karlovitch • July 14, 2022 -
Michael M. Santiago via Getty Images
CTV, digital video fall victim to inflation's toll on marketing budgets
Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.
By Peter Adams • July 13, 2022 -
Chung Sung-Jun/Getty Images via Getty Images
Brands drive significant chatter, impressions with sponsored esports streams
Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.
By Sara Karlovitch • July 13, 2022 -
Courtesy of Amazon
Amazon destigmatizes spending less on kids in back-to-school ads
Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.
By Jessica Deyo • July 13, 2022 -
Layla Bird via Getty Images
Deep DiveMarketers lost their creative verve amid deluge of challenges
Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.
By Peter Adams • July 12, 2022 -
Courtesy of Domino's
Deep Dive7 campaigns that transcended the turmoil of H1 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • July 12, 2022
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