Blockchain, metaverse continue to command CMO interest despite snags

Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

By Peter Adams • Jan. 26, 2023

KFC Canada unveils winterized outdoor basketball court

As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.

By Sara Karlovitch • Jan. 26, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Unilever first to test Disney’s identity integration with Trade Desk

Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

By Chris Kelly • Jan. 26, 2023

Dogfish Head’s budget big game ad showcases electric football

The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship.

By Sara Karlovitch • Jan. 25, 2023

Netflix helps Bumble matches find common interests with game about popular shows

“Find the Date You’ve Been Watching For” was inspired by research showing it’s easier for people to talk to a match when they share similar tastes in TV.

By Sara Karlovitch • Jan. 24, 2023

Martha Stewart makes metaverse debut with Oreo

The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.

By Jessica Hammers • Jan. 24, 2023

P&G touts big savings from fabric care in-housing strategy

Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.

By Peter Adams • Jan. 23, 2023

Gatorade marks Fast Twitch rollout with big game giveaway

To enter, consumers must post a video of themselves on TikTok or Instagram that shows what their pre-game stadium run-through would look like.

By Jessica Hammers • Jan. 23, 2023

M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand

An ad starring Maya Rudolph debuted as part of a new storyline that includes the characters and will resolve with their appearance in a Super Bowl spot.

By Chris Kelly • Updated Jan. 25, 2023

NBA, StellarAlgo team up to streamline fan data across channels

The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement. 

By Sara Karlovitch • Jan. 20, 2023

Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."

By Chris Kelly • Jan. 20, 2023

YouTube reclaims VidCon title sponsorship, replacing TikTok

The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

By Jessica Hammers • Jan. 19, 2023

Avocados from Mexico gives Super Bowl parties a glow up with Pantone

A custom yellow-green color features in a new big game decor collection, while the marketer is also investing in its sonic branding. 

By Peter Adams • Jan. 19, 2023

Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers

The multi-year partnership includes original content, consumer products, esports integrations and digital goods in the Web3 space.

By Chris Kelly • Jan. 19, 2023

How technology changes the way beauty brands interact with consumers

During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior. 

By Sara Karlovitch • Jan. 19, 2023

Apple launches Business Connect, names partners as advertising ambitions intensify

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

By Aaron Baar • Jan. 19, 2023

Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads

Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater.

By Peter Adams • Jan. 18, 2023

Lay’s and Brazilian superstar Anitta power campaign with potato electricity

A TV spot features elements of Latino culture, including reggaetón and voceteo, a Puerto Rican and Dominican trend around car sound systems.

By Chris Kelly • Jan. 18, 2023

9 marketing trends to watch as 2023 tests transformation bets

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

By Peter Adams , Jessica Hammers , Sara Karlovitch • Jan. 18, 2023

Ketel One vodka embraces cocktail culture in new campaign

The Diageo brand showcases how it can elevate classic cocktails amid a consumer shift toward premium alcohol offerings.

By Jessica Hammers • Jan. 17, 2023

Miller Lite, Coors Light make cases for Super Bowl spotlight

Molson Coors is playing up an internal rivalry as fans anticipate which brand will return after more than three decades locked out of the big game.

By Peter Adams • Jan. 17, 2023

How Hollister and Forever 21 manage long-term creator relationships

Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.

By Peter Adams • Jan. 17, 2023

Trends, tests and technology: Giving power to the marketer in 2023

Joanna Milliken reveals what marketers must know in order to master a successful year.

By Joanna Milliken, CEO, Emarsys, an SAP company • Jan. 17, 2023

Campbell’s Chunky tournament blends football with the metaverse and livestreaming

Players of three football-themed challenges on Fortnite will have the chance to win prizes and be featured on a popular Twitch stream. 

By Sara Karlovitch • Jan. 13, 2023

Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years

The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.

By Peter Adams • Jan. 13, 2023