Brand Strategy: Page 71
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Courtesy of Honda
Honda invites gamers to Hondaverse in Fortnite on Twitch
Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.
By Chris Kelly • June 30, 2022 -
Retrieved from Ben Rothstein/Prime Video on June 29, 2022
CMO of Amazon Prime Video, Studios exits at transitional moment for streaming
Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.
By Peter Adams • June 29, 2022 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of Old Spice
Old Spice teams with Arby's to tackle 'meat sweats'
Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.
By Chris Kelly • Updated June 29, 2022 -
Retrieved from YouTube on June 29, 2022
Save A Lot puts private brands front and center in new ad campaign
The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.
By Catherine Douglas Moran • June 29, 2022 -
Retrieved from Alka-Seltzer on June 28, 2022
Alka-Seltzer drops new hangover-relief product with help from T-Pain
A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.
By Peter Adams • June 28, 2022 -
Courtesy of Sweetgreen
Sweetgreen launches digital feature to reward customers for meeting goals
The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.
By Julie Littman • June 28, 2022 -
Mark Wilson via Getty Images
Program cutting carbon emissions from ads goes global with agency backing
An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.
By Peter Adams • June 27, 2022 -
Eamonn M. McCormack via Getty Images
Cannes Lions returns energized but in tension with real-world problems
Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab.
By Peter Adams • June 27, 2022 -
Wellmeier, Ed. (2021). [Photograph]. Retrieved from Flickr.
American Eagle Outfitters launches NFT Apparel Shop
While it isn’t a sale of NFTs, the launch is a way to bring physical items to customers who might be fans of NFT designers.
By Dani James • June 24, 2022 -
Courtesy of Bacardi
Bacardi unveils line of wearable QR codes to promote up-and-coming artists
The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.
By Sara Karlovitch • June 24, 2022 -
Anthony Kwan via Getty Images
Metaverse madness: What brands are doing to cut through the noise
As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge.
June 24, 2022 -
Courtesy of The Kraft Heinz Company
Kraft rebrands macaroni and cheese to promote comfort food positioning
Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.
By Peter Adams • June 23, 2022 -
Courtesy of Miller Lite
Miller Lite honors female brewer Mary Lisle with limited-edition cans
The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.
By Sara Karlovitch • June 23, 2022 -
Courtesy of Lowe's
Lowe's releases limited-edition NFT collection, digital assets for builders
The retailer wants to focus on its digital offerings as its pandemic-induced boom declines.
June 23, 2022 -
Courtesy of Mastercard
Mastercard expands sonic branding with 'Priceless' album
The multi-artist album features original songs that incorporate the melody of the company’s brand sound.
By Chris Kelly • June 22, 2022 -
Daphne Howland/Marketing Dive
Macy's takes July Fourth bonanza to Web3 with free NFT drop
The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.
By Peter Adams • June 22, 2022 -
Robin Marchant/Getty Images for NYCWFF via Getty Images
Q&AWhy Heineken is ramping up investment in consumer experiences
CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.
By Sara Karlovitch • June 21, 2022 -
Tim Boyle via Getty Images
Kellogg splitting into 3 companies
The division will allow each business to make decisions that are best tailored to each operation when it comes to innovating, marketing and M&A.
By Megan Poinski , Christopher Doering • Updated June 21, 2022 -
Courtesy of Hasbro
Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate
The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform.
By Peter Adams • June 21, 2022 -
Courtesy of Wendy's
Wendy's streamlines national-to-local social advertising with Tiger Pistol
The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.
By Chris Kelly • June 21, 2022 -
Prostock-Studio/istockphoto.com
Sponsored by VericastMarketing advice for inflationary times
Three marketing strategies tailor-made for staying top-of-mind during inflationary times.
June 21, 2022 -
Jason Kempin/Getty Images for Bud Light via Getty Images
AB InBev ends 33-year Super Bowl alcohol ad monopoly
While the brewer remains a league sponsor, it will no longer have exclusive rights to the big game, opening an opportunity for rivals like Molson Coors.
By Sara Karlovitch • June 17, 2022 -
Courtesy of Walmart
Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'
The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.
By Peter Adams • June 17, 2022 -
Courtesy of Liquid Death
ColumnCampaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages
The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.
By Chris Kelly • June 17, 2022 -
Courtesy of Lexus
Lexus brings marketing to 'Next Level' on Twitch
As the Twitch audience expands, the luxury car brand exceeded engagement goals for its first game show on the livestreaming platform.
By Robert Williams • June 16, 2022
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