Brand Strategy: Page 72
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Sponsored by GoogleHow to build a successful measurement plan for 2023
To help prepare for 2023, we compiled a list of the measurement strategies leading marketers are using to deliver on their business objectives and navigate changes to the marketing and ad tech ecosystem.
By Karen Stocks & Ted Buell • Dec. 19, 2022 -
Sean Gallup/Getty Images via Getty Images
What this year’s World Cup says about marketing amid political strife
The FIFA World Cup proved challenging for sponsors this year as the event was surrounded by controversy.
By Sara Karlovitch • Dec. 16, 2022 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Vans
Vans creates traveling 10-foot replicas of its shoes
The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.
By Aaron Baar • Dec. 16, 2022 -
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Major League Pickleball names Margaritaville title sponsor, capping off banner year
Billing itself as a “driving force” for the popular paddle sport, the hospitality marketer will develop fan activations and entertainment for MLP.
By Peter Adams • Dec. 16, 2022 -
Courtesy of Logitech
Why Logitech added BeReal to its holiday marketing plans
Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.”
By Jessica Hammers • Dec. 15, 2022 -
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Skyy Vodka finances nuptials to celebrate same-sex marriage bill
An Instagram sweepstakes will see the spirits marketer fund 100 weddings in a show of support for marriage equality.
By Peter Adams • Dec. 15, 2022 -
Courtesy of Hyundai
Hyundai sponsors live celebrity game show on Twitch
The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited.
By Sara Karlovitch • Dec. 15, 2022 -
Retrieved from Frito-Lay North America on December 14, 2022
Doritos opens ghost kitchen catering to late-night cravings
Doritos After the Dark runs through the winter solstice and features globally inspired dishes, like a sandwich based on a banh mi.
By Peter Adams • Dec. 14, 2022 -
Courtesy of White Claw
White Claw partners with Netflix for murder mystery game
Inspired by the upcoming “Glass Onion: A Knives Out Mystery,” the game will be given away to the first 100 consumers who solve seven riddles.
By Sara Karlovitch • Dec. 14, 2022 -
Courtesy of The Coca-Cola Company
Coca-Cola promotes sustainability advances with ‘Recycled Records’
The campaign includes a tie-up with Mark Ronson and Madlib and comes as Sprite, Fresca and Seagram’s switch from green to clear plastic bottles.
By Jessica Hammers • Dec. 14, 2022 -
Permission granted by Edelman
Albertsons turns to the metaverse
On Cyber Monday, the grocery company started selling bundles of private label pretzels, peanut butter cups and a pack of Coca-Cola in its pilot experience on virtual platform Decentraland.
By Catherine Douglas Moran • Dec. 13, 2022 -
Retrieved from Casey's press release.
Casey’s to enter the retail media game in early 2023
The Ankeny, Iowa-based company follows 7-Eleven as the next major c-store chain to launch its own retail media network.
By Brett Dworski • Dec. 13, 2022 -
Courtesy of Downy Unstoppables
Downy Unstopables recruits masked celebrity for build up to Super Bowl
The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.
By Jessica Hammers • Dec. 13, 2022 -
Retrieved from Starbucks on December 09, 2022
Starbucks ties NFTs to loyalty program in beta launch
Starbucks Odyssey allows users to complete interactive challenges in exchange for NFTs and rewards points that unlock exclusive experiences.
By Jessica Hammers • Dec. 12, 2022 -
Retrieved from Old Spice on February 24, 2022
Deep Dive9 campaigns that boosted the mood in 2022
Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.
By Peter Adams , Jessica Hammers , Sara Karlovitch • Dec. 12, 2022 -
Courtesy of Frito-Lay North America
Doritos launches #NameThatTriangle social media contest
Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.
By Aaron Baar • Dec. 12, 2022 -
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Sponsored by WazeAn open road for marketers: How to reach connected drivers in 2023
Waze data shows a 9% increase in user navigations since 2019 and more than 150 million people using the app each month.
Dec. 12, 2022 -
Permission granted by Grammarly
Sponsored by Grammarly BusinessTone is business-critical in 2023: Why static brand guidelines won’t work
AI-powered communication assistance is one way brands can meet evolving customer expectations with authentic communication and scalable solutions.
Dec. 12, 2022 -
Courtesy of Captain Morgan
Captain Morgan creates larger-than-life statues of NFL superfans
The brand also partnered with Sports Illustrated to include all 32 nominees of The NFL Fan of The Year Contest in its February print issue.
By Sara Karlovitch • Dec. 9, 2022 -
Retrieved from Avocados from Mexico on December 09, 2022
Avocados from Mexico returns to Super Bowl with ‘good times and good taste’
A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds.
By Peter Adams • Dec. 9, 2022 -
Permission granted by Duracell
ColumnCampaign Trail: Duracell swaps product focus for emotionally led holiday ads
Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.
By Peter Adams • Dec. 9, 2022 -
Courtesy of Chevron USA
Chevron integrates its US fueling applications to Apple CarPlay
The first-of-its-kind tie-up allows drivers to purchase fuel from their car dashboard, with the purchase tied to the energy company’s rewards program.
By Aaron Baar • Dec. 8, 2022 -
Courtesy of E.l.f. Cosmetics
E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor
The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter.
By Jessica Hammers • Dec. 8, 2022 -
Courtesy of McCormick
McCormick spices up the metaverse with Decentraland experience
Users can interact with the chefs who inspired the brand’s inaugural flavor of the year, Vietnamese x Cajun Style Seasoning, and earn a virtual wearable.
By Sara Karlovitch • Dec. 8, 2022 -
Permission granted by The Coca-Cola Company
Coke’s holiday strategy leans into streaming with Prime Video anthology
A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.
By Peter Adams • Dec. 8, 2022
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