Brand Strategy: Page 72

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    Courtesy of Stella Artois
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    Stella Artois sets sights on dinnertime as work-life divide remains blurred

    Acknowledging how working from home has altered the dining experience, the Anheuser-Busch beer linked with Instacart to help consumers prepare meals.

    By • June 16, 2022
  • A man checks his phone in an Apple retail store in Grand Central Terminal in New York City.
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    Drew Angerer/Getty via Getty Images
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    Kantar: Apple on track to hit $1T brand valuation while Amazon falls

    The firm’s latest BrandZ rankings emphasize strong brand affinity could be more important than ever amid inflationary woes.

    By • June 16, 2022
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
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    Courtesy of Victoria's Secret
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    Victoria's Secret's Happy Nation brand launches Roblox hub

    The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.

    By Tatiana Walk-Morris • June 15, 2022
  • Female professional giving a high five to her colleague in conference room. Group of colleagues celebrating success in a meeting..
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    Jacob Lund/Getty via Getty Images
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    Consumers are looking for humor but brands aren't delivering, survey says

    Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.

    By • June 15, 2022
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    Courtesy of Axe
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    Axe enlists popular Fortnite streamer to design in-game 'Mistaverse'

    Social listening insights showed fans frequently compare a power-up item with the Unilever brand’s products, inspiring a custom island.

    By • June 15, 2022
  • Chobani oatmilk race track
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    Courtesy of Chobani
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    Chobani launches intergalactic oat milk race on Roblox

    The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America.

    By • June 14, 2022
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    Courtesy of Garnier
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    L'Oréal's Garnier doubles down on esports with Team Vitality

    The partnership demonstrates how brands from verticals not usually associated with esports are getting in on the action to engage younger consumers.

    By • June 14, 2022
  • Several people in medieval attire surround a knight on a horse.
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    Anheuser-Busch

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    Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review

    The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing.

    By • June 13, 2022
  • A grouping of Fieldtrip skincare products in white containers with colorful labels, all on a cream-colored background.
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    Courtesy of Fieldtrip
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    Edgewell debuts Gen Z-focused skincare brand, Fieldtrip

    The cohort's preference for brands that are socially responsible and sustainable inspired a launch that takes a page out of the DTC playbook.

    By Cara Salpini • June 13, 2022
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    Courtesy of Sour Patch Kids
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    Sour Patch Kids taps Twitch streamers for flavor competition

    Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.

    By • June 13, 2022
  • Mother and three kids hiking in forest. Family is walking on a dirt path in the forest.
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    Imgorthand via Getty Images
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    Sponsored by Niantic

    As consumers head back outdoors, brands embrace AR and immersive experiences

    A trend is emerging among consumers: a renewed appreciation for being outside.

    June 13, 2022
  • Bourbon planters
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    Courtesy of Diageo
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    Diageo's Bulleit plants environmental change at Tribeca Festival

    Hand-painted bourbon barrel planters, along with a limited-run vinyl of music performances, will be available for sale after the festival.

    By • June 10, 2022
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    Courtesy of Timberland
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    Timberland brings boot innovation to the metaverse with Fortnite island

    The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.”

    By • June 10, 2022
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    Courtesy of Twitter
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    Twitter tests product drop alerts with Home Depot, Dior and others

    The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push. 

    By • June 9, 2022
  • A Budweiser Pass NFT
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    Courtesy of Anheuser-Busch InBev
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    Budweiser, Zed Run race into new partnership with Clydesdale NFTs

    The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments. 

    By • June 9, 2022
  • Forever 21 x Barbie launches in-store, online and in the metaverse.
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    Courtesy of Forever 21
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    Forever 21, Barbie launch summer collection available in the metaverse

    The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox.

    By Tatiana Walk-Morris • June 9, 2022
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    Courtesy of Catalina
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    Catalina, Volta energize DOOH partnership around EV charging stations

    Leveraging Catalina’s measurement capabilities, a campaign with Dole Fresh Foods delivered an 8% sales lift and an 8.5% increase in category share.

    By • June 8, 2022
  • Dollar General truck from private fleet
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    Permission granted by Dollar General
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    Dollar General upgrades retail media network, emphasizing rural customers

    The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.

    By • June 8, 2022
  • Still from Bubly's short film Coming Home
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    Courtesy of PepsiCo
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    PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride

    A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues.

    By • June 7, 2022
  • McDonald's works to diversify marketing pipeline with non-profit partnership
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    Courtesy of McDonald's
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    McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline

    Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group.

    By • June 7, 2022
  • Wonderful Pistachios with Marvel's Groot
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios deploys baby Groot for plant-based protein push

    A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.

    By • June 6, 2022
  • Absolute Born to Mix OOH collage
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    Courtesy of Absolut
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    Column

    Absolut mixes cocktail personalities in biggest campaign in over a decade

    Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.

    By • June 6, 2022
  • Rockstar Energy and esports organization NRG have struck a new multiyear agreement
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    Retrieved from PepsiCo on June 02, 2022
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    Q&A

    PepsiCo's head of esports on leveling up an 'always-on' strategy

    A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.

    By • June 6, 2022
  • Quontic Bank outpost Decentraland
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    Permission granted by Quontic Bank
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    Deep Dive

    Banks eye first-mover advantage to embracing the metaverse

    Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity.

    By Anna Hrushka • June 3, 2022
  • Tampax and Always are teaming with Gen.G and Galorants to launch the Astral Clash tournament
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    Courtesy of Procter & Gamble
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    P&G's Always, Tampax sponsor esports tournament to break down gender barriers

    A new Astral Clash event is billed as one of the few pro opportunities for female-identifying players of the popular shooter game Valorant.

    By • June 3, 2022