Brand Strategy: Page 72
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Layla Bird via Getty Images
Deep DiveMarketers lost their creative verve amid deluge of challenges
Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.
By Peter Adams • July 12, 2022 -
Courtesy of Domino's
Deep Dive7 campaigns that transcended the turmoil of H1 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
By Chris Kelly , Sara Karlovitch , Jessica Hammers • July 12, 2022 -
Explore the Trendlineâž”
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Courtesy of Skyy Vodka
Skyy Vodka and Jordan Peele encourage consumers to look to the sky
In-theater activations such as themed cocktails promote the director’s new film, “Nope,” which depicts strange events in the sky.
By Sara Karlovitch • July 12, 2022 -
Retrieved from Dignitas on July 12, 2022
Mike and Ike sweetens esports brand's bid at winning over Fortnite fans
The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.
By Peter Adams • July 12, 2022 -
Courtesy of Kroger
Kroger expands programmatic capabilities for advertisers with Pacvue partnership
Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization.
By Jessica Hammers • July 12, 2022 -
Courtesy of The Kraft Heinz Company
Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant
The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.
By Chris Kelly • July 11, 2022 -
Retrieved from Willie Petersen on July 11, 2022
Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal
The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.
By Peter Adams • July 11, 2022 -
Courtesy of Anheuser-Busch InBev
Anheuser-Busch partners with University of Texas as college athletics rebound
As the brewer shifts its relationship with the NFL, it enters into a five-year deal with a college sports powerhouse.
By Sara Karlovitch • July 11, 2022 -
BlackSalmon via Getty Images
Sponsored by NianticCreating the future of AR with Niantic and 8th Wall
Niantic is taking things a giant leap further: leading the world in augmented reality development.
By Leanna Lee • July 11, 2022 -
Courtesy of Recur
Care Bears showcases brand's caring heritage in metaverse
To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together.
By Jessica Hammers • July 8, 2022 -
Retrieved from E.l.f. Cosmetics on July 07, 2022
E.l.f. appeals to gamers with themed line of beauty, skincare products
A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.
By Peter Adams • July 7, 2022 -
Courtesy of Absolut
Virtual world shopping is not the metaverse: report
Forrester’s latest report predicts how virtual shopping will be highly immersive 10 years from now.
By Dani James • July 7, 2022 -
Courtesy of Magnum Ice Cream
Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress
The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen.
By Jessica Hammers • July 7, 2022 -
Courtesy of Modelo
Modelo, Takis dare consumers to keep their hands off a co-branded vending machine
The brands have teamed for a limited-edition, temperature-controlled vending machine that contestants can win at a sponsored block party.
By Chris Kelly • July 7, 2022 -
Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
McDonald's strengthens gaming creator ties with OfflineTV sponsorship
This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.
By Peter Adams • July 6, 2022 -
Courtesy of Amazon
Amazon's new analytics tool gives brands a front-row seat to in-store shopping
Using the Store Analytics tool, companies can optimize in-store marketing with insights about Amazon Go and Amazon Fresh shoppers.
By Jessica Hammers • July 6, 2022 -
H. Armstrong Roberts via Getty Images
50% of marketers impede ROI by underinvesting in media, Nielsen finds
Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.
By Chris Kelly • July 6, 2022 -
Retrieved from Birkenstock on July 05, 2022
Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'
The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.
By Peter Adams • July 5, 2022 -
Jeff J Mitchell/Getty Images via Getty Images
Diageo buys flavor tech company to streamline drink exploration, path to purchase
The world’s second largest distiller is hoping to match consumers — especially young ones — with a whiskey, eliminating the costly experimentation process.
By Sara Karlovitch • July 5, 2022 -
Alberto E. Rodriguez/Getty Images via Getty Images
Coke, Lacoste see significant value for 'Stranger Things' product placements
Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.
By Sara Karlovitch • July 1, 2022 -
Courtesy of One Esports
Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia
The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.
By Peter Adams • July 1, 2022 -
Courtesy of The Body Shop
ColumnCampaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills
Agency Odysseus Arms used a creative and strategic method called Third3ye to better integrate consumer insights into the campaign to ensure authenticity.
By Chris Kelly • July 1, 2022 -
Courtesy of Chipotle Mexican Grill
Chipotle rolls up texting, sports and loyalty to drive results
Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.
By Robert Williams • June 30, 2022 -
Courtesy of Snap
Coke celebrates summer with AR music experience on Snapchat
The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.
By Robert Williams • June 30, 2022 -
Nike attributes digital revenue growth to demand across mobile apps
The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.
By Robert Williams • June 30, 2022
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