Brand Strategy: Page 73

  • KitKat launches world’s first AI-powered staring contest
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    Courtesy of KitKat
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    KitKat challenges mobile users to AI-powered staring contest

    The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag.

    By • June 2, 2022
  • Tostitos No Mo FOMO kit
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    Courtesy of Tostitos
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    Tostitos teams with Dan Levy to help people avoid summer FOMO

    The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

    By • June 2, 2022
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Heineken's Closer bottle opener
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    Courtesy of Heineken
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    Heineken devises bottle opener that shuts down work apps

    A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches.

    By • June 1, 2022
  • Prada NFT shirt capsule
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    Permission granted by Prada
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    Prada plans monthly product, NFT drops

    Along with launching a Discord server, the brand will host online events where shoppers can buy limited-edition items and receive accompanying NFTs.

    By Tatiana Walk-Morris • June 1, 2022
  • Sprite taps international musicians to support first-ever global brand platform
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    Courtesy of The Coca-Cola Company
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    Sprite taps international musicians for first global brand platform

    Rising artists will interpret music by James Blake in support of "Heat Happens," the first output from the bespoke team created by WPP for Coca-Cola.

    By • June 1, 2022
  • BLM, Black Lives Matter, I can't breathe, march
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    Retrieved from Ace Metrix on July 15, 2020
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    Opinion

    Why many brands failed on their antiracist promises — and it didn't matter

    Two years after George Floyd was murdered, the brands that have created new playbooks for building better antiracist businesses matter most.

    By Ryan Pintado-Vertner • June 1, 2022
  • NYX Professional Makeup celebrates Pride Month with parade in metaverse
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    Courtesy of NYX Professional Makeup
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    NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community

    A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.

    By • May 31, 2022
  • Gucci opens persistent digital space on Roblox
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    Courtesy of Gucci
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    Gucci opens persistent digital space on Roblox

    With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

    By • May 31, 2022
  • Instacart Announces New Shoppable Video and Display Advertising Products
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    Courtesy of Instacart
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    Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units

    Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

    By • May 27, 2022
  • American Girl Podcast Network
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    Courtesy of American Girl
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    American Girl unveils podcast network rooted in the brand's characters

    The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans.

    By • May 26, 2022
  • Carl's Jr. Hardees Jurassic World promotion
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    Courtesy of CKE Restaurants
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    Q&A

    Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

    Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

    By • May 26, 2022
  • Cryptocurrency
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    da-kuk via Getty Images
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    Cryptocurrency ad spend plummets as market crashes

    Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl.

    By • May 26, 2022
  • Glenlivet diverse drinkers
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    Courtesy of The Glenlivet
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    Glenlivet fills the internet with diverse whisky drinkers

    In an effort to break stereotypes about whisky drinkers, the distiller is working to change the Google algorithm to be more reflective of diversity.

    By • May 26, 2022
  • Minute Maid's Aguas Frescas beverage
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    Courtesy of Minute Maid
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    Minute Maid offers heat relief with Aguas Frescas waterslide delivery

    The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online.

    By • May 25, 2022
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    Courtesy of PepsiCo
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    Pepsi steps away from Super Bowl Halftime Show amid strategic pivot

    While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.

    By • May 25, 2022
  • Miller Lite and a bag of beercoal
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    Courtesy of Molson Coors
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    Miller Lite fires up the grill with beer-infused charcoal

    Timed to the unofficial start of summer, “Beercoal” is the latest in the brewery’s attempt to emphasize the taste of its light beer.

    By • May 25, 2022
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    John Hazard
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    CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

    Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.

    By • May 24, 2022
  • Gucci Gaming Academy logo
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    Courtesy of Gucci
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    Gucci seeks next generation of esports talent with gaming academy

    A program developed with Faceit provides a direct pipeline to up-and-comers as the luxury marketer tries to shore up a stake in the booming category.

    By • May 23, 2022
  • Ordering takeout and delivery convenience food from an online Asian restaurant delivery meal from a smart phone.
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    YinYang via Getty Images
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    Q&A

    Nextbite exec dishes on how operators can make virtual brands successful

    These concepts can optimize excess kitchen capacity and slow dayparts, but also poise operators to be nimble in emerging markets like Web3, says Chief Growth Officer Geoff Madding.

    By Emma Liem Beckett • May 23, 2022
  • Keystone Light barn
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    Courtesy of Molson Coors
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    Keystone Light decks out fans in camo to connect with rural customers

    The summer campaign includes fresh creative and a line of clothing to integrate the brand in the communities that make up a majority of its buyers.

    By • May 20, 2022
  • Pizza Hut metaverse
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    Courtesy of Pizza Hut
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    Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards

    The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”

    By • May 20, 2022
  • Chipotle's mixed-reality ad
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    Retrieved from Colorado Avalanche on May 19, 2022
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    Chipotle bends reality in new ad during NHL game

    A unique video this week built on prior campaigns that integrate the QSR brand into virtual- or mixed-reality content.

    By • May 19, 2022
  • Noodles & Company cauliflower gnocchi
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    Permission granted by Noodles & Company
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    Noodles & Co. gamifies mobile rewards to boost loyalty

    The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a loyalty promotion.

    By • May 19, 2022
  • A customer using Happy Returns at an Ulta Beauty store
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    Courtesy of PayPal Inc.
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    Ulta unveils media network powered by data from 37M rewards members

    The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.

    By • May 19, 2022
  • Pepsi's branded pepperoni pizza
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    Courtesy of PepsiCo Beverages North America
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    Pepsi spins cola-infused pepperoni pizza in latest 'Better with Pepsi' push

    Building on a messaging platform from last year, the soda giant will dish out free slices of Pepsi-Roni Pizza on Friday and a fresh ad campaign this summer.

    By • May 19, 2022