Taco Bell takes drag brunch on tour at Cantina locations

The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members.

By Peter Adams • April 25, 2022

Unilever tightens restrictions on food marketing targeted at kids

A more stringent policy recognizes the power of social media and influencers, with the Ben & Jerry's marketer pledging it won't message to those under 16.

By Peter Adams • April 21, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Mtn Dew goes to Hell to promote Flamin' Hot flavor

The PepsiCo marketer will celebrate the return of the spicy-sweet soda at a free event in Hell, Michigan, that features DJ Pauly D and Action Bronson.

By Chris Kelly • April 21, 2022

How narratives will help reshape modern brand marketing

A narrative-driven brand positioning is one reason for Tesla's success and can be used by other marketers to better connect to a company's strategy, writes Boathouse's John Connors.

By John Connors • April 21, 2022

Netflix is finally open to ads. What's next?

Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested.

By Chris Kelly • Updated May 10, 2022

Victoria's Secret Pink reveals first male celebrity brand ambassador

Darren Barnet will promote Pink's gender-free collection as the company pushes forward its message of inclusivity.

By Kaarin Moore • April 20, 2022

Miller High Life dresses for expected wedding boom with Tie Bar deal

The "Champagne of Beers" and DTC menswear company launched a limited-edition line of formal wear as wedding season picks up.

By Sara Karlovitch • April 20, 2022

What Gen Z wants to see from brands as metaverse attachments grow

A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low.

By Peter Adams • April 19, 2022

Bud Light Next goes green for League of Legends championship

To celebrate its climate neutral status, the new beer will purchase all the electricity used at the spring finals from wind power.

By Sara Karlovitch • April 18, 2022

Restaurants leverage delivery boom to reach 4/20 enthusiasts

Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.

By Peter Adams • April 18, 2022

Pabst Blue Ribbon hides beer kegs to bring Easter fun to adults

Residents of several major cities can participate in an Easter "kegg" hunt and search for pastel painted beer kegs. 

By Sara Karlovitch • April 14, 2022

Fresh off Super Bowl victory, LA Rams open virtual fan house

The Virtual Rams House, which operates year-round, was developed with sponsor 6Connex and will carry unique opportunities for corporate brand partners.

By Peter Adams • April 14, 2022

Betches parlays social media acumen into canned cocktail line

As the ready-to-drink cocktail space continues to boom, companies of all stripes are vying for a slice of the market.

By Sara Karlovitch • April 13, 2022

Irish Spring looks to wash away 'gamer funk' with shower pod

The soap brand teamed with a FaZe Clan member to show off an elaborate device that allows gamers to bathe without breaking a play session. 

By Peter Adams • April 13, 2022

Anheuser-Busch loops in MLB, NFL for in-stadium recycling push

The multi-league coalition will see some teams deploy "recycling hawkers" at games to collect bottles and cans from fans in the stands.

By Sara Karlovitch • April 12, 2022

Omnicom integrates LG's CTV inventory into Omni ecosystem

A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households.

By Peter Adams • April 11, 2022

IHOP opens International Bank of Pancakes with sunny influencer push

The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.

By Peter Adams • April 11, 2022

Baskin-Robbins scoops up brand refresh

The 77-year-old chain encourages people to appreciate life's moments through the new tagline "Seize the Yay," an ad campaign, special flavors and merch.

By Natalie Black (Koltun) • April 11, 2022

Absolut bolsters Coachella sponsorship with metaverse pop-up

An array of activities across three floors of Absolut.Land are designed to reflect the brand's history while driving hype in the real world and the metaverse.

By Sara Karlovitch • April 11, 2022

Campaign Trail: Logitech for Creators fosters community in debut brand platform

"Together We Create" conveys how the brand envisions the future of online content creation and how it's attempting to nurture a niche community.

By Natalie Black (Koltun) • April 8, 2022

Lego and Epic Games team up to build child-friendly metaverse space

The marketers are seeking to expand their digital footprints in a way that is safe both for their brands and for children.

By Sara Karlovitch • April 7, 2022

Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M

A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category.

By Peter Adams • April 7, 2022

Lululemon taps Nike vet, Adidas exec for senior leadership roles

Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's rivals as the brand expands into more categories.

By Cara Salpini • April 7, 2022

Brands ramp up gaming marketing but still lag consumers

At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

By Peter Adams • April 6, 2022

How ethnic e-grocers are turning up the heat on shoppable recipes

Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop.

By Catherine Douglas Moran • April 6, 2022