Why Heineken is ramping up investment in consumer experiences

CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.

By Sara Karlovitch • June 21, 2022

Absolut mixes cocktail personalities in biggest campaign in over a decade

Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.

By Chris Kelly • June 6, 2022

Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

By Chris Kelly • May 26, 2022

CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.

By Peter Adams • May 24, 2022

J.C. Penney taps new marketing chief

John Aylward will help advance the retailer's omnichannel strategy and oversee marketing strategy, creative, visual merchandising and more.

By Daphne Howland • May 13, 2022

Female CMOs overtake male ones for the first time, report says

Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.

By Sara Karlovitch • May 10, 2022

Anheuser-Busch InBev appoints Marcel Marcondes as global CMO

The former president of the company's Beyond Beer division will bring a renewed focus to the brand's beer alternative options.

By Sara Karlovitch • April 22, 2022

Dunkin' CMO departs after 9 months

While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

By Peter Adams • March 28, 2022

Arby's CMO dishes on Pusha T diss track

To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

By Chris Kelly • March 22, 2022

Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz

Joel Yashinsky details how authenticity is at the heart of a new campaign that was created with Grey and is set to the theme from "Cheers."

By Chris Kelly • Feb. 14, 2022

PepsiCo's in-house content studio head on preserving brand trust as demand soars

Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.

By Peter Adams • Dec. 20, 2021

General Mills names chief brand and disruptive growth officer after sunsetting CMO role

A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.

By Peter Adams • Dec. 17, 2021

CMOs must step away from the shiny objects

To solve the CMO tenure problem, marketers must stop blaming the CEO, start thinking about new frameworks and revisit the fundamentals, Boathouse's John Connors writes.

By John Connors • Dec. 9, 2021

Taco Bell appoints Jordan Brand CMO as global chief brand officer

Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints.

By Chris Kelly • Dec. 3, 2021

Burger King's Ellie Doty is latest marketer to leave brand

The exit of the chain's first North American CMO comes as its parent company's growth lags behind that of competitors.

By Chris Kelly • Nov. 5, 2021

KFC scores new CMO with Nintendo's Nick Chavez

With more than 11 years at Nintendo of America, the executive has deep industry knowledge that reflects the growing importance of gaming and digital to consumer-facing brands.

By Chantal Tode • Oct. 29, 2021

At Advertising Week: Less fluff and increased candor around industry's uncertain future

Across four days in New York, marketers stepped out of their comfort zones with optimism that occasionally belied ongoing supply chain and engagement issues.

By Peter Adams • Oct. 26, 2021

Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges

Melissa Grady said holiday ads would focus more on brand-building for the Lyriq, Cadillac's first EV, versus typical deals-oriented messaging.

By Peter Adams • Oct. 19, 2021

Under Armour names first chief consumer officer as marketing chief plans exit

Massimo Baratto will take over the functions of the CMO in the new position, overseeing global marketing, e-commerce and retail.

By Cara Salpini • Oct. 18, 2021

Why Planet Fitness went from 16 agencies to one with new AOR Publicis

CMO Jeremy Tucker explained how a bespoke agency is expected to drive scale and efficiency and spur $40 million in incremental media investment.

By Chris Kelly • Sept. 13, 2021

Anheuser-Busch taps new CMO, adds marketing role in C-suite shuffle

The shakeup sees the brewing company making significant moves toward advancing its consumer-first media strategy.

By Asa Hiken • Sept. 8, 2021

Bed Bath & Beyond brand chief departs after little over a year

Chief Digital Officer Rafeh Masood on Monday took over Cindy Davis' duties on an interim basis, amid the retailer's private label push.

By Daphne Howland • Aug. 31, 2021

McDonald's taps new global, US CMOs in executive shuffle

The chain is refashioning some of its leadership structure following the creation of a customer experience team earlier this summer.

By Natalie Black (Koltun) • Aug. 25, 2021

MLB taps former Marriott exec as CMO to bolster digital efforts

Karin Timpone brings a background in digital marketing that could help the league explore areas like loyalty and blockchain.

By Asa Hiken • Aug. 18, 2021

Back from the brink: Why the CMO role has experienced a resurgence

CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time, writes Toluna's Janice Caston.

By Janice Caston • Aug. 12, 2021