CMO Corner: Page 3

Coverage of industry leaders from our journalists


  • A diverse group of people working with paperwork on a board room table at a business presentation or seminar.
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    courtneyk via Getty Images
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    ANA: In-house agency trend continues to gain steam

    Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.

    By Aaron Baar • May 8, 2023
  • A photograph of a standalone Chipotle around dusk.
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    Courtesy of Chipotle
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    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By May 4, 2023
  • Jimmy Dean ad shows family eating breakfast at home Explore the Trendline
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    Retrieved from Jimmy Dean on February 02, 2021
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    Trendline

    The Marketing Dive Outlook on 2021

    There is perhaps no facet of marketing that went untouched by a tumultuous 2020. Read on for the trends and topics that could shape the industry in the new year.

    By Marketing Dive staff
  • A Papa John's sign.
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    Joe Raedle / Staff via Getty Images
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    Papa Johns taps fast casual veteran as CMO

    Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach.

    By May 3, 2023
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    Fizkes via Getty Images
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    CMOs face even shorter tenures but some move on to bigger roles

    The only positions with shorter tenure than CMOs are chief sustainability officers, chief operating officers and chief inclusion and diversity officers.

    By May 3, 2023
  • WPP logo
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    Courtesy of WPP
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    WPP CEO praises AI, GroupM success in positive Q1 results

    The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

    By Aaron Baar • May 1, 2023
  • Budweiser and Bud Light cans
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    Thai Phi Le/Marketing Dive
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    AB InBev puts 2 execs on leave after furor over transgender influencer

    Marketing executives Alissa Heinerscheid and Daniel Blake oversaw a controversial collaboration with Dylan Mulvaney.

    By April 24, 2023
  • Sign at entrance to SeaWorld
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    Matt Stroshane via Getty Images
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    SeaWorld names Marisa Thalberg CMO to strengthen conservation position

    Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s.

    By April 14, 2023
  • The Disney100 logo celebrating the company's 100th anniversary.
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    Retrieved from Walt Disney Company on April 07, 2023
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    Disney names first chief brand officer at transitional point

    One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.”

    By April 7, 2023
  • Pepsi
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    Courtesy of Pepsi
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    Pepsi embraces maximalism for first visual overhaul in 14 years

    Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.

    By March 28, 2023
  • Net
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    NiseriN via Getty Images
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    Why PepsiCo’s women’s soccer sponsorship is about more than signage

    Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport.

    By Aaron Baar • March 23, 2023
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    Jacob Lund via Getty Images
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    CMOs struggle to balance first-party data needs with value creation

    New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition.

    By March 22, 2023
  • A Chevrolet Volt extended-range electric vehicle
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    Bill Pugliano via Getty Images
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    General Motors CMO Deborah Wahl to retire

    Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future.

    By March 15, 2023
  • Shot of CMO Fernando Machado linking arms with NotCo CEO Matias Muchnick
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    Retrieved from NotCo via Business Wire on March 13, 2023
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    Star CMO Machado jumps from Activision Blizzard to food tech startup

    The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.

    By March 13, 2023
  • Molson Coors beer
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    Christopher Doering/Marketing Dive
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    Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role

    The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.

    By March 1, 2023
  • Padma’s Kind Kitchen, a speakeasy-style pop-up restaurant in NYC created in partnership with "Top Chef" host Padma Lakshmi.
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    Courtesy of Kind Snacks
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    Why Kind keeps it simple in latest wellness-focused marketing play

    “I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon.

    By Feb. 27, 2023
  • P&G’s Pritchard says AI, algorithms are improving ad effectiveness

    With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.

    By Feb. 17, 2023
  • Business men in a dark room standing in front of a large data display
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    SolStock via Getty Images
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    Blockchain, metaverse continue to command CMO interest despite snags

    Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

    By Jan. 26, 2023
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    Scott Olson via Getty Images
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    Starbucks marketing exec exits after 14 years

    The company will immediately conduct an internal and external search for a successor to Jen Quotson, who leaves the VP of global creative studios post.

    By Emma Liem Beckett • Jan. 20, 2023
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    Spencer Platt / Staff via Getty Images
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    Deep Dive

    9 marketing trends to watch as 2023 tests transformation bets

    Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

    By , , Jan. 18, 2023
  • Denny’s taps CEC Entertainment exec as CMO

    Sherri Landry will be tasked with growing the chain’s sales and amplifying its cultural relevance.

    By Emma Liem Beckett • Jan. 10, 2023
  • Burger King gets a fresh look
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    Courtesy of Burger King
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    Burger King taps longtime PepsiCo veteran as CMO

    Most recently CMO of Mountain Dew, Pat O'Toole will help grow traffic, accelerate sales and support the chain's Reclaim the Flame plan.

    By Jan. 10, 2023
  • A McDonald's store is shown in Houston, Texas.
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    Brandon Bell via Getty Images
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    McDonald’s prepares for corporate restructuring, staff cuts

    Morgan Flatley, the chain’s global chief marketing officer, has been promoted to EVP, global chief marketing officer and new business ventures.

    By Emma Liem Beckett • Jan. 9, 2023
  • A massive gray storm cloud gathers on the horizon over a placid body of water.
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    petesphotography via Getty Images
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    Gartner: Uncertainty clouds CMO prospects for 2023

    Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

    By Dec. 6, 2022
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    alamystockphoto.com/cavanimages

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    Sponsored by Grammarly Business

    The Biggest Hidden Cost Impacting Marketing Teams in 2023

    Tight budgets are looming. Cut opportunity costs to do more high-value work in less time in 2023.

    By Dorian Stone • Dec. 5, 2022
  • Row of coke bottles
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    Scott Olson via Getty Images
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    Coke names new marketing lead for North America amid strategy shift

    The appointment is one of several leadership changes taking effect in January as the company tries to reduce complexity and improve speed.

    By Nov. 30, 2022