CMO Corner: Page 5

Coverage of industry leaders from our journalists

  • Three limited-edition Pepsi Soda Shop cans lined up on a diner table.
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    Retrieved from PepsiCo Beverages North America on October 18, 2022
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    Pepsi CMO on state of media fragmentation: ‘A double-edged sword’

    At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”

    By • Oct. 19, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle
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    American Eagle CMO says now’s the time for marketers to take risks

    At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.

    By • Oct. 19, 2022
  • Jimmy Dean ad shows family eating breakfast at home Explore the Trendline➔
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    Retrieved from Jimmy Dean on February 02, 2021
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    Trendline

    The Marketing Dive Outlook on 2021

    There is perhaps no facet of marketing that went untouched by a tumultuous 2020. Read on for the trends and topics that could shape the industry in the new year.

    By Marketing Dive staff
  • A headshot of outgoing State Farm CMO Rand Harbert paired with a headshot of his replacement, Kristyn Cook.
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    Retrieved from State Farm on September 29, 2022
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    State Farm CMO who brought back the Jake spokes-character retires

    Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming.

    By • Sept. 29, 2022
  • Image from Sonic's "Mmm Sonic" campaign
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    Courtesy of Sonic
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    Why Sonic drove away from in-car commercials for its latest campaign

    CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.

    By • Sept. 26, 2022
  • Dunkin's digital store
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    Permission granted by Dunkin'
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    Dunkin’ promotes architect behind next-gen push to CMO

    Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”

    By • Sept. 22, 2022
  • A diverse group of people working with paperwork on a board room table at a business presentation or seminar.
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    courtneyk via Getty Images
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    60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts

    A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.

    By • Sept. 16, 2022
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Marketing Dive
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    Lowe’s chief marketing officer exits as company realigns structure

    Marisa Thalberg joined the home improvement retailer from Taco Bell just prior to the pandemic upending nearly every aspect of consumers’ lives.

    By Caroline Jansen • Sept. 7, 2022
  • Three people hold cans of Celsius
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    Courtesy of Celsius
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    Q&A

    What PepsiCo’s $550M Celsius deal means for the energy drink brand

    Celsius CEO John Fieldly detailed how the investment and distribution agreement will affect the energy drink’s marketing moving forward.

    By • Aug. 22, 2022
  • Billboard advertisements on buildings in Times Square.
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    Stephen Chernin / Stringer via Getty Images
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    Retail CMO budgets increased in 2022: Gartner

    Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.

    By Dani James • Aug. 17, 2022
  • A person with blond hair and braids in a blue sweater colors with a red crayon at a restaurant table, a menu on their left.
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    Jesse Grant/Getty Images via Getty Images
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    Chili's names George Felix as new CMO

    The executive previously held leadership roles at Pizza Hut, KFC and Tinder, with his latest appointment arriving at a time of rebuilding for Chili’s. 

    By • July 20, 2022
  • Promotional image from Amazon Prime Video's "Rings of Power" streaming series.
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    Retrieved from Ben Rothstein/Prime Video on June 29, 2022
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    CMO of Amazon Prime Video, Studios exits at transitional moment for streaming

    Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.

    By • June 29, 2022
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    Robin Marchant/Getty Images for NYCWFF via Getty Images
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    Q&A

    Why Heineken is ramping up investment in consumer experiences

    CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.

    By • June 21, 2022
  • Absolute Born to Mix OOH collage
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    Courtesy of Absolut
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    Column

    Absolut mixes cocktail personalities in biggest campaign in over a decade

    Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.

    By • June 6, 2022
  • Carl's Jr. Hardees Jurassic World promotion
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    Courtesy of CKE Restaurants
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    Q&A

    Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

    Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

    By • May 26, 2022
  • Comic Dive's CMO Circus column for 2020
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    John Hazard
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    CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

    Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.

    By • May 24, 2022
  • A white JC Penney store with a red roof.
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    Courtesy of J.C. Penney
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    J.C. Penney taps new marketing chief

    John Aylward will help advance the retailer's omnichannel strategy and oversee marketing strategy, creative, visual merchandising and more.

    By Daphne Howland • May 13, 2022
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    PeopleImages via Getty Images
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    Female CMOs overtake male ones for the first time, report says

    Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.

    By • May 10, 2022
  • Budweiser and Bud Light cans
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    Thai Phi Le/Marketing Dive
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    Anheuser-Busch InBev appoints Marcel Marcondes as global CMO

    The former president of the company's Beyond Beer division will bring a renewed focus to the brand's beer alternative options.

    By • April 22, 2022
  • Dunkin' Digital storefront
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    Permission granted by Dunkin'
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    Dunkin' CMO departs after 9 months

    While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

    By • March 28, 2022
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    Courtesy of Arby's
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    Arby's CMO dishes on Pusha T diss track

    To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

    By • March 22, 2022
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    Retrieved from Applebee's on February 08, 2022
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    Q&A

    Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz

    Joel Yashinsky details how authenticity is at the heart of a new campaign that was created with Grey and is set to the theme from "Cheers."

    By • Feb. 14, 2022
  • Pepsi airs first-ever TV ad to promote Super Bowl halftime show
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    Courtesy of Pepsi
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    Q&A

    PepsiCo's in-house content studio head on preserving brand trust as demand soars

    Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.

    By • Dec. 20, 2021
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    Courtesy of General Mills
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    General Mills names chief brand and disruptive growth officer after sunsetting CMO role

    A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.

    By • Dec. 17, 2021
  • Comic Dive's CMO Circus column for 2020
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    John Hazard
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    Opinion

    CMOs must step away from the shiny objects

    To solve the CMO tenure problem, marketers must stop blaming the CEO, start thinking about new frameworks and revisit the fundamentals, Boathouse's John Connors writes.

    By John Connors • Dec. 9, 2021
  • Taco Bell began testing a Taco Lover's Pass in Tuscon, Arizona, in September 2021.
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    Permission granted by Taco Bell
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    Taco Bell appoints Jordan Brand CMO as global chief brand officer

    Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints.

    By • Dec. 3, 2021