CMO Corner: Page 5
Coverage of industry leaders from our journalists
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Pepsi CMO on state of media fragmentation: ‘A double-edged sword’
At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”
By Peter Adams • Oct. 19, 2022 -
American Eagle CMO says now’s the time for marketers to take risks
At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.
By Jessica Deyo • Oct. 19, 2022 -
Trendline
The Marketing Dive Outlook on 2021
There is perhaps no facet of marketing that went untouched by a tumultuous 2020. Read on for the trends and topics that could shape the industry in the new year.
By Marketing Dive staff -
State Farm CMO who brought back the Jake spokes-character retires
Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming.
By Peter Adams • Sept. 29, 2022 -
Why Sonic drove away from in-car commercials for its latest campaign
CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.
By Chris Kelly • Sept. 26, 2022 -
Dunkin’ promotes architect behind next-gen push to CMO
Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”
By Peter Adams • Sept. 22, 2022 -
60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts
A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.
By Sara Karlovitch • Sept. 16, 2022 -
Lowe’s chief marketing officer exits as company realigns structure
Marisa Thalberg joined the home improvement retailer from Taco Bell just prior to the pandemic upending nearly every aspect of consumers’ lives.
By Caroline Jansen • Sept. 7, 2022 -
Q&A
What PepsiCo’s $550M Celsius deal means for the energy drink brand
Celsius CEO John Fieldly detailed how the investment and distribution agreement will affect the energy drink’s marketing moving forward.
By Chris Kelly • Aug. 22, 2022 -
Retail CMO budgets increased in 2022: Gartner
Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.
By Dani James • Aug. 17, 2022 -
Chili's names George Felix as new CMO
The executive previously held leadership roles at Pizza Hut, KFC and Tinder, with his latest appointment arriving at a time of rebuilding for Chili’s.
By Sara Karlovitch • July 20, 2022 -
CMO of Amazon Prime Video, Studios exits at transitional moment for streaming
Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.
By Peter Adams • June 29, 2022 -
Q&A
Why Heineken is ramping up investment in consumer experiences
CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.
By Sara Karlovitch • June 21, 2022 -
Column
Absolut mixes cocktail personalities in biggest campaign in over a decade
Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.
By Chris Kelly • June 6, 2022 -
Q&A
Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms
Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.
By Chris Kelly • May 26, 2022 -
CMOs 'sanguine' in face of inflation, global turmoil as budgets recover
Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.
By Peter Adams • May 24, 2022 -
J.C. Penney taps new marketing chief
John Aylward will help advance the retailer's omnichannel strategy and oversee marketing strategy, creative, visual merchandising and more.
By Daphne Howland • May 13, 2022 -
Female CMOs overtake male ones for the first time, report says
Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.
By Sara Karlovitch • May 10, 2022 -
Anheuser-Busch InBev appoints Marcel Marcondes as global CMO
The former president of the company's Beyond Beer division will bring a renewed focus to the brand's beer alternative options.
By Sara Karlovitch • April 22, 2022 -
Dunkin' CMO departs after 9 months
While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.
By Peter Adams • March 28, 2022 -
Arby's CMO dishes on Pusha T diss track
To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.
By Chris Kelly • March 22, 2022 -
Q&A
Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz
Joel Yashinsky details how authenticity is at the heart of a new campaign that was created with Grey and is set to the theme from "Cheers."
By Chris Kelly • Feb. 14, 2022 -
Q&A
PepsiCo's in-house content studio head on preserving brand trust as demand soars
Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.
By Peter Adams • Dec. 20, 2021 -
General Mills names chief brand and disruptive growth officer after sunsetting CMO role
A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.
By Peter Adams • Dec. 17, 2021 -
Opinion
CMOs must step away from the shiny objects
To solve the CMO tenure problem, marketers must stop blaming the CEO, start thinking about new frameworks and revisit the fundamentals, Boathouse's John Connors writes.
By John Connors • Dec. 9, 2021 -
Taco Bell appoints Jordan Brand CMO as global chief brand officer
Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints.
By Chris Kelly • Dec. 3, 2021