Creative: Page
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Courtesy of Godiva
Godiva taps Leighton Meester for brand reset ahead of 100th anniversary
The Belgian chocolate brand’s global campaign features the “Gossip Girl” star and spans CTV, OOH, billboards, digital, social and influencer elements.
By Chris Kelly • Sept. 30, 2025 -
Courtesy of PepsiCo
Doritos dials up ‘80s-style telethon for ‘Stranger Things’ final season
David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.
By Chris Kelly • Sept. 29, 2025 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Athletic Brewing
Athletic Brewing makes a play for nonalcoholic beer this football season
To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.
By Sara Karlovitch • Sept. 29, 2025 -
Courtesy of Motto by Hilton
Motto by Hilton gives travelers ‘main character energy’ in social series
Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.
By Peter Adams • Sept. 26, 2025 -
Courtesy of Kraft Heinz
In this economy!? Maxwell House rebrands as Maxwell Apartment
The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for less than $40.
By Chris Kelly • Sept. 25, 2025 -
Courtesy of Nestlé USA
How Essentia pushes past category cliches with its New York takeover
Created by Droga5, the Nestlé brand’s new campaign includes videos, out-of-home ads, experiential activations and influencer collaborations.
By Chris Kelly • Sept. 25, 2025 -
Courtesy of VML
Oreo transforms crosswalks into cookies to spur impulse purchases
The Mondelez brand and agency VML decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers.
By Peter Adams • Sept. 24, 2025 -
Courtesy of Kellanova
How Kellanova uses AI to predict creative performance and drive KPIs
The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance and media ROI.
By Chris Kelly • Sept. 24, 2025 -
Courtesy of Mars Petcare US
Temptations, People honor hot cat dads in Sexiest Man Alive issue
The Mars Petcare brand is sponsoring a new category in the reader’s choice version of the special issue that tends to generate online chatter.
By Peter Adams • Sept. 22, 2025 -
Courtesy of Kontoor Brands
How Lee’s new brand platform reasserts its denim authority
“Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.
By Jessica Hammers • Sept. 22, 2025 -
Courtesy of Bubly
PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration
The social-first campaign was created by PepsiCo’s in-house agency and includes paid support across social and influencer collaborations.
By Chris Kelly • Sept. 19, 2025 -
Courtesy of Lego
ColumnCampaign Trail: Lego transforms Tom Holland to celebrate creativity
The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.
By Chris Kelly • Sept. 19, 2025 -
Courtesy of Amazon
Nespresso blends culture, family and coffee with Amazon-driven campaign
The collaboration with The Weeknd includes a coffee-ground-infused record, strategic ad placements and other immersive elements.
By Sara Karlovitch • Sept. 19, 2025 -
Peyton Bigora/Marketing Dive
How Aldi revamped its social media strategy — and why it’s working
The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.
By Peyton Bigora • Sept. 18, 2025 -
Courtesy of Carvana
Carvana gives keys to Shaq for AI-powered brand takeover campaign
Shaquille O’Neal voices an artificial intelligence-powered “Shaqbot” assistant as part of an effort that rebrands the company as “Shaqvana.”
By Chris Kelly • Sept. 17, 2025 -
Courtesy of Constellation Brands
Modelo honors Hispanic community to celebrate 100th anniversary
The campaign includes out-of-home advertising, experiences and custom bottles, and comes as the brand struggles to maintain its core consumer base.
By Sara Karlovitch • Sept. 16, 2025 -
Courtesy of Journeys
Journeys remixes ‘90s hit for debut of ‘Life on Loud’ brand platform
A reimagining of New Radicals’ “You Get What You Give” includes a music video that features micro- and mid-level influencers as background actors.
By Jessica Hammers • Sept. 15, 2025 -
Courtesy of Häagen-Dazs
How Häagen-Dazs evolved its Super Bowl campaign into a brand platform
The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its “Slow” message.
By Chris Kelly • Sept. 11, 2025 -
Courtesy of Wild Turkey
Wild Turkey nods to its roots in global ads targeting next-gen drinkers
“When You Know It’s Right, Don’t Change a Damn Thing” highlights how the bourbon brand has stayed true to its heritage instead of embracing fads.
By Sara Karlovitch • Sept. 9, 2025 -
Courtesy of Pampers
Pampers prioritizes emotional storytelling for new campaign, brand ethos
Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements like influencer partnerships.
By Peter Adams • Sept. 8, 2025 -
Courtesy of 8x8
ColumnCampaign Trail: How a SaaS firm used AI to turn clients into ad stars
Customer experience firm 8x8 transformed real-life clients into action heroes in ads created entirely with generative artificial intelligence tools.
By Chris Kelly • Sept. 5, 2025 -
Courtesy of Nike
Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes
The effort, created by longtime agency Wieden+Kennedy Portland, furthers the brand’s work to realign around sports and encourage young athletes.
By Chris Kelly • Sept. 4, 2025 -
Michael M. Santiago via Getty Images
American Eagle’s celebrity marketing drew outcry — and new customers
The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.
By Peter Adams • Sept. 4, 2025 -
Courtesy of Peach & Lily
Inside Peach & Lily’s unconventional influencer marketing strategy
The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.
By Jessica Hammers • Sept. 4, 2025 -
Courtesy of Checkers and Rally's
Why Checkers and Rally’s are keeping the pedal to the metal on value
CMO Scott Johnson explains how the sister chains built on a brand platform created by Partners + Napier via a partnership with rapper GloRilla.
By Chris Kelly • Sept. 4, 2025
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