Creative: Page 15

  • Hinge's No Ordinary Love zine
    Image attribution tooltip
    Courtesy of Hinge
    Image attribution tooltip
    Q&A

    Why Hinge turned real love stories into a zine written by literary stars

    CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.

    By • Aug. 21, 2024
  • Snoop Dogg and Warren G. sit around a Solo Stove at night.
    Image attribution tooltip
    Courtesy of Solo Stove
    Image attribution tooltip

    Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

    The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

    By • Aug. 20, 2024
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A diverse group of young people pose together on a rooftop.
    Image attribution tooltip
    Courtesy of Ugg
    Image attribution tooltip

    Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign

    The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.

    By Aaron Baar • Aug. 19, 2024
  • TV personality Simon Cowell, wearing a black T-shirt, sits behind a metal kitchen counter with Domino's branding
    Image attribution tooltip
    Permission granted by Domino's Pizza
    Image attribution tooltip

    Simon Cowell judges Domino’s Pizza alongside new quality captains

    The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.

    By • Aug. 19, 2024
  • Campaign imagery for Lee Kum Kee's campaign centered around music showcases individuals in a recording studio with the marketer's sauces on display.
    Image attribution tooltip
    Courtesy of Lee Kum Kee
    Image attribution tooltip

    Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign

    The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.

    By • Aug. 15, 2024
  • Vitaminwater collage
    Image attribution tooltip
    Courtesy of Vitaminwater
    Image attribution tooltip

    Vitaminwater offers free rent to consumers who use its flavors as design inspiration

    Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page. 

    By Aaron Baar • Aug. 15, 2024
  • LeBron James playing cards in a Lobos 1707 Tequila & Mezcal ad
    Image attribution tooltip
    Courtesy of Lobos 1707 Tequila & Mezcal
    Image attribution tooltip

    James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads

    A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

    By • Aug. 15, 2024
  • Martha Stewart sits behind a desk surrounded by a film crew.
    Image attribution tooltip
    Courtesy of Fiverr
    Image attribution tooltip

    Martha Stewart is an underutilized intern in new Fiverr campaign

    The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.

    By • Aug. 15, 2024
  • US Bank zine via T Brand Studio
    Image attribution tooltip
    Courtesy of US Bank
    Image attribution tooltip

    US Bank celebrates Black achievement with zines in The New York Times

    To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.

    By • Aug. 15, 2024
  • Collage of Choice Hotels properties
    Image attribution tooltip
    Courtesy of Choice Hotels International, Inc.
    Image attribution tooltip

    Choice Hotels names new creative, media agencies to drive brand awareness

    Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok. 

    By • Aug. 14, 2024
  • A person in midair for an Allbirds campaign
    Image attribution tooltip
    Courtesy of Allbirds
    Image attribution tooltip
    Q&A

    Allbirds CMO on why brand building is key to company’s turnaround plan

    CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.

    By • Updated Aug. 15, 2024
  • LG's Prime Video series "Estate of Survival"
    Image attribution tooltip
    Courtesy of LG Electronics USA
    Image attribution tooltip

    LG boosts home appliances with competition show on Prime Video

    “Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.

    By • Aug. 13, 2024
  • Imagery for Liquid I.V.'s "Indulge in Hydration" campaign
    Image attribution tooltip
    Courtesy of Liquid I.V.
    Image attribution tooltip

    Liquid I.V. helps consumers beat the summer heat with multichannel campaign

    “Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

    By Aaron Baar • Updated Aug. 14, 2024
  • A bearded individual in a denim jacket gives testimony for Weight Watchers
    Image attribution tooltip
    Retrieved from Weight Watchers on August 12, 2024
    Image attribution tooltip

    WeightWatchers debuts new creative as it navigates weight-loss drug boom

    Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.

    By • Aug. 12, 2024
  • Fanta's limited-edition packaging promoting Warner Bros. "Beetlejuice Beetlejuice."
    Image attribution tooltip
    Courtesy of The Coca-Cola Company
    Image attribution tooltip

    Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in

    The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.

    By • Aug. 12, 2024
  • Illustrated scene in Cafe Bustelo ad
    Image attribution tooltip
    Courtesy of Cafe Bustelo
    Image attribution tooltip
    Column

    Campaign Trail: Café Bustelo gives its animated world an icy makeover

    As the J.M. Smucker brand brings iced coffee to the refrigerated aisle, new spots by BBH USA give a chilly remix to recent marketing.

    By • Aug. 9, 2024
  • A Nike billboard for the Summer Olympics in Paris
    Image attribution tooltip
    Permission granted by Nike
    Image attribution tooltip
    Opinion

    What brands can learn about emotion from Olympic ads by Nike and Coke

    How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler.

    By Jane Ostler • Aug. 9, 2024
  • The exterior of a Panera Bread restaurant.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Panera Bread nabs Papa Johns CMO following menu overhaul

    The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.

    By • Aug. 8, 2024
  • Three teens sit together while looking at a phone.
    Image attribution tooltip
    SolStock via Getty Images
    Image attribution tooltip

    NFL, GameSquare tap into football fandom for traveling creator series

    “NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.

    By Aaron Baar • Aug. 8, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
    Image attribution tooltip
    Courtesy of Urban Outfitters
    Image attribution tooltip
    Deep Dive

    Back-to-school 2024: How brands can win younger consumers as uncertainty endures

    The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

    By • Aug. 8, 2024
  • McDonald’s Reveals New Collector’s Meal Inspired by Fan-favorite Collectibles.
    Image attribution tooltip
    Courtesy of McDonald's USA
    Image attribution tooltip

    Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins

    The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2.

    By • Aug. 7, 2024
  • Liquid Death animated character
    Image attribution tooltip
    Retrieved from Liquid Death on August 01, 2024
    Image attribution tooltip
    Q&A

    How Liquid Death cuts through marketing noise without big media buys

    Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.

    By • Aug. 5, 2024
  • a baby plays in the mud
    Image attribution tooltip
    Courtesy of Carter's
    Image attribution tooltip
    Q&A

    How Carter’s is pitching kids’ clothes to new Gen Z parents

    As part of the ‘More Than Just Cute” campaign, the brand released holiday-themed ads that will run on YouTube, Instagram, Facebook and TikTok.

    By • Updated Nov. 8, 2024
  • NBCUniversal Olympic broadcast with sponsor logos
    Image attribution tooltip
    Courtesy of NBCUniversal
    Image attribution tooltip

    NBCUniversal tops Olympics record as ad sales surpass $1.2B

    Over 70% of advertisers are new to the Olympics, with nearly $500 million in revenue coming from first-time sponsors, as brands engage global audiences. 

    By • July 31, 2024
  • Two models pose for Shapermint
    Image attribution tooltip
    Courtesy of Shapermint
    Image attribution tooltip

    How Shapermint’s proprietary AI ad tool is fueling profits

    CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.

    By Christine Blank • July 31, 2024