Creative: Page 16
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Retrieved from Mountain Dew on August 28, 2024
Mountain Dew claims its own time zone with geofenced offer, TikTok push
A TikTok sweepstakes coined “Mountain Dew Hauls” will reimburse five winners’ moving fees to relocate to the Mountain time zone.
By Aaron Baar • Aug. 29, 2024 -
Courtesy of KFC
KFC names new US CMO to bolster turnaround efforts
Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump.
By Peter Adams • Aug. 29, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Dove
Dove, Venus Williams support teen girls in sports with tennis-inspired soap
The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.
By Sara Karlovitch • Aug. 29, 2024 -
Permission granted by Chili's Grill & Bar
Q&AChili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.
By Peter Adams • Aug. 29, 2024 -
Courtesy of Hyundai Motor America
Hyundai’s former CMO Zepeda departs following internal reorganization
Angela Zepeda recently saw her role shifted from CMO to chief creative officer, with performance marketing moving under a separate division.
By Peter Adams • Aug. 28, 2024 -
Courtesy of State Farm
State Farm bundles football and fútbol for latest NFL-timed campaign
The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes.
By Aaron Baar • Aug. 28, 2024 -
Courtesy of Calvin Klein
Calvin Klein debuts 2nd campaign featuring Jeremy Allen White
“The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.
By Laurel Deppen • Aug. 27, 2024 -
Retrieved from Buffalo Wild Wings on August 27, 2024
Buffalo Wild Wings brings Jason Kelce back to football in new ads
The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother.
By Peter Adams • Aug. 27, 2024 -
Courtesy of General Mills
General Mills teams with Kelce brothers for Cereal Training Camp
The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.
By Jessica Hammers • Aug. 26, 2024 -
Courtesy of HeyDude
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The shoe brand made a long-term, global partnership with the Gen Z star who will help “enlighten the masses on what it means to be a dude.”
By Daphne Howland • Aug. 26, 2024 -
Courtesy of Celsius
Celsius centers campaign on college football to further Gen Z marketing
The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.
By Chris Kelly • Aug. 26, 2024 -
Courtesy of CarMax
CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads
The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and spans TV, online video and social media.
By Jessica Hammers • Aug. 26, 2024 -
Permission granted by Coca-Cola Zero Sugar
Coke Zero Sugar leans into gaming to reach Gen Z college football fans
The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses.
By Peter Adams • Aug. 23, 2024 -
Courtesy of USCellular
ColumnCampaign Trail: UScellular calls out smartphone ironies with Alanis Morissette
In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones.
By Chris Kelly • Aug. 23, 2024 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps
An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.
By Aaron Baar • Aug. 22, 2024 -
Courtesy of E.l.f.
E.l.f. serves sports equity with Billie Jean King Cup sponsorship
The cosmetics brand is also a founding partner of iHeart Women’s Sports Audio Network, an audio platform dedicated exclusively to women’s sports.
By Sara Karlovitch • Aug. 22, 2024 -
Courtesy of General Mills
Totino’s enters breakfast category with retro ads targeting Gen Z
“Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.
By Jessica Hammers • Aug. 22, 2024 -
Permission granted by Gap
Gap gets loose with pop star Troye Sivan in latest dance-heavy ads
Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.
By Peter Adams • Aug. 21, 2024 -
Courtesy of Hinge
Q&AWhy Hinge turned real love stories into a zine written by literary stars
CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.
By Chris Kelly • Aug. 21, 2024 -
Courtesy of Solo Stove
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.
By Sara Karlovitch • Aug. 20, 2024 -
Courtesy of Ugg
Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign
The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.
By Aaron Baar • Aug. 19, 2024 -
Permission granted by Domino's Pizza
Simon Cowell judges Domino’s Pizza alongside new quality captains
The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.
By Peter Adams • Aug. 19, 2024 -
Courtesy of Lee Kum Kee
Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign
The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.
By Jessica Hammers • Aug. 15, 2024 -
Courtesy of Vitaminwater
Vitaminwater offers free rent to consumers who use its flavors as design inspiration
Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page.
By Aaron Baar • Aug. 15, 2024 -
Courtesy of Lobos 1707 Tequila & Mezcal
James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads
A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.
By Peter Adams • Aug. 15, 2024
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