Saucony celebrates intersection of running and culture for global ads

“Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.

By Jessica Hammers • March 4, 2025

Walmart weds gaming, commerce closer together with interactive series

Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.

By Peter Adams • Feb. 27, 2025

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

SkinnyPop shows off brand refresh in comedic campaign with Jennifer Aniston

The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.

By Sara Karlovitch • Feb. 27, 2025

Gap and Parker Posey celebrate self-expression in spring campaign

“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels. 

By Jessica Hammers • Feb. 27, 2025

Chipotle debuts national TV ad on Roblox to promote sustainability

Created by Venables Bell & Partners, the effort demonstrates how the chain is working to link gaming, content and real-world rewards.

By Chris Kelly • Feb. 26, 2025

IHOP in-houses creative as part of bid to return to cultural relevance

The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp. 

By Peter Adams • Feb. 26, 2025

How Powerade’s March Madness campaign takes aim at Gatorade

CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.

By Chris Kelly • Feb. 25, 2025

Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.

By Chris Kelly • Feb. 24, 2025

Honda keeps dreaming with new SUV campaign boosted by TV, Reddit

A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.

By Chris Kelly • Feb. 24, 2025

Rémy Martin celebrates local music scene in 4 US cities

The program includes limited-edition bottles and events honoring the hip-hop histories of Atlanta, Chicago, Detroit and New York City.

By Sara Karlovitch • Feb. 24, 2025

Campaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett

Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different generations.

By Chris Kelly • Feb. 21, 2025

E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

"Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. 

By Jessica Hammers • Feb. 20, 2025

Dove’s first crack into humorous ads riffs on ‘moist’ aversion

A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.

By Peter Adams • Feb. 20, 2025

Maker’s Mark celebrates determination in global campaign

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

By Sara Karlovitch • Feb. 19, 2025

On and Elmo encourage a softer approach to running

The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.

By Aaron Baar • Feb. 18, 2025

Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV

Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.

By Sara Karlovitch • Feb. 13, 2025

How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

By Chris Kelly • Feb. 13, 2025

DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads

The delivery platform is offering special “spicy” bundles for the holiday that feature its first partnership with an intimate wellness company.

By Peter Adams • Feb. 12, 2025

Califia Farms drops purpose-driven ‘Green Album’ to boost plants, people

The plant-based beverage brand teamed with actor Chris O’Dowd for a collection of positive affirmations and its latest campaign.

By Chris Kelly • Feb. 12, 2025

Welch’s CMO on shaking off staid marketing, embracing experiential

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster. 

By Peter Adams • Feb. 12, 2025

Adidas tackles sports sideline pressures with ‘You Got This’ campaign

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

By Peter Adams • Feb. 11, 2025

Just did it: Women-focused Super Bowl LIX ads score as other marketers falter

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

By Peter Adams , Chris Kelly • Feb. 10, 2025

Super Bowl LIX: Analyzing the game’s advertising and engagement data

The big game's ads, broken down by key stats reflecting cost, reach, performance and more.

By Sara Karlovitch • Feb. 10, 2025

Coke rolls out an ice cream truck to boost new orange cream flavor

Soundtracked by Mariah Carey’s “Fantasy,” ads for the latest launch tap into childhood nostalgia.

By Chris Kelly • Feb. 10, 2025

Post-game huddle: What I learned from advertising’s big game

Chief Creative Officer of PepsiCo Foods US shares some thoughts for the morning after Super Bowl.

By Chris Bellinger, Chief Creative Officer - PepsiCo Foods US • Feb. 10, 2025