Study: 62% of US consumers say advertisers are becoming better communicators

Kantar Media's 2018 Dimension report also found that 19% of those age 35-44 generally like advertising.

By Erica Sweeney • Aug. 8, 2018

Rice Krispies Treats introduces Braille 'love notes,' recordable boxes

Special heart-shaped packaging comes as part of the marketer's partnership with the National Federation of the Blind.  

By Erica Sweeney • Aug. 8, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Comic Dive: Cola War Mania

Pepsi perseveres over Coca-Cola on a historic stage in the latest round between the soda giants.

By John Hazard and Lisa Burdige • Aug. 7, 2018

KFC intros Jason Alexander as the 'Family Colonel' in surreal sitcom parody

The former "Seinfeld" star promotes the chain's $20 Fill Up meals in a campaign that starts out cheery and then turns vaguely creepy.

By Erica Sweeney • Aug. 7, 2018

Cars.com plays matchmaker with new AI-powered vehicle search platform

The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates. 

By Erica Sweeney • Aug. 7, 2018

Analysis: Under Armour and The Rock win title for strongest celebrity ambassadorship

An analysis of fashion and retail marketers by Spotted examined audience perception, brand match and risk assessment. 

By Erica Sweeney • Aug. 6, 2018

Stopping influencer fraud: Who, what and where to look for signs of trouble

More than 11% of engagement on influencer-sponsored posts on Instagram last year were from fraudulent accounts. Captiv8's Krishna Subramanian lays out tips for detecting red flags and ensuring brands get what they paid for.

By Krishna Subramanian • Aug. 6, 2018

Athleta bucks 'girls in sports' stereotypes with back-to-school push

The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers.

By Natalie Black (Koltun) • Aug. 6, 2018

IHOP's burger sales jumped 4x following controversial name-change stunt

Company officials also claim "IHOb" led to 36 billion earned media impressions and helped the brand reach more than 4 billion people via social media. 

By Erica Sweeney • Aug. 6, 2018

Jell-O teams with DreamworksTV on animated series for YouTube, Amazon Prime Video

"The Jell-O Wobz" encourages self-esteem and imagination while promoting the marketer's line of edible toys. 

By Erica Sweeney • Aug. 3, 2018

Ikea refreshes marketing with experiential, digital push and fewer print catalogs

Pop-ups in New York City and Chicago, along with a giant digital catalog in larger urban areas, celebrate the Swedish retailer's 75th anniversary. 

By Erica Sweeney • Aug. 3, 2018

Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned

A sugary beverage maker looks to win back teen tastes, a fashion label suits up fighters and a funeral price comparison site goes head-to-head with the Transport of London in this week's picks. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Aug. 3, 2018

Unilever's Knorr to deliver free meal starter kits in NYC for Farmers Market Week

The brand is also hosting a pop-up farm stand with cooking demonstrations, tastings and giveaways. 

By Erica Sweeney • Aug. 2, 2018

The North Face debuts mile-high pop-up showroom in Italian Alps

The experience, which is only reachable by foot, launches the brand's Pinnacle Project and showcases jackets and backpacks worn by its athlete ambassadors.

By Erica Sweeney • Aug. 2, 2018

Hearst's head of influencers on finding the right fit and why women dominate the industry

Brittany Hennessy, the company's first director of influencer strategy, discussed casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.

By Natalie Black (Koltun) • Aug. 2, 2018

Can Papa John's rehabilitate its brand with Endeavor as AOR?

CMO Bozoma Saint John, who joined Endeavor earlier this summer after a stint with Uber, helped lead the final pitch for the pizza maker's account and said the agency aims to provide "cultural help."  

By Peter Adams , Erica Sweeney • Aug. 2, 2018

P&G increased working media spend by 4% in recent quarter

While the company has been reducing its media supply chain costs, including through agency cutbacks, it continues to support its brands. 

By Erica Sweeney • Aug. 1, 2018

Teens share their dreams in Best Buys' new campaign supporting tech centers initiative

The effort includes videos of teenagers who have attended the retailer's year-round program that teaches tech skills to youth in underserved areas.

By Erica Sweeney • Aug. 1, 2018

NBA taps MGM Resorts as first official gambling partner

The two will create content integrations across the NBA's platforms, and MGM will promote the league on its land-based and digital sports betting offerings.

By Erica Sweeney • Aug. 1, 2018

Nestlé names new CMO for North American water portfolio

Yumi Clevenger-Lee​'s background in product innovation and launches could help the marketer stay competitive in a quickly moving category.

By Erica Sweeney • Aug. 1, 2018

Under Armour feels more marketing churn as VP of global brand management departs

Adrienne Lofton led the brand's latest and largest-ever campaign in terms of global reach and investment, which featured Dwayne "The Rock" Johnson.

By Erica Sweeney • July 31, 2018

McDonald's debuts burger-backed MacCoin for the Big Mac's 50th anniversary

More than 6.2 million tokens of the global currency will be available in five different designs that each represent a decade in the burger's existence. 

By Erica Sweeney • July 31, 2018

How Big Food drives impulse buys online

Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases.

By Emma Liem Beckett • July 30, 2018

Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter

Brand narratives featuring trendier digital elements or cause marketing helped bolster some of the stronger performers.

By Erica Sweeney • July 30, 2018

What media agency woes say about marketers' shifting priorities

Analysts speculate 2018 could mirror the notorious "Mediapalooza" that rattled the ad world several years ago and put an estimated $26 billion in spending up for grabs. But there could be key differences this time.

By Peter Adams • July 30, 2018