Creative: Page 30

  • DoorDash Super Bowl
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    Courtesy of DoorDash
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    DoorDash offers to deliver every product advertised during Super Bowl

    The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game.

    By Aaron Baar • Feb. 1, 2024
  • Jif "Save the Celery" campaign imagery
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    Retrieved from YouTube on January 31, 2024
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    Jif tackles ‘celery neglect’ on game day with free peanut butter

    “Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

    By • Feb. 1, 2024
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Pepsi takes over the Las Vegas Sphere
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    Courtesy of PepsiCo
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    Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

    Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.

    By • Feb. 1, 2024
  • A grandmother drives a monster truck in a Doritos ad
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    Courtesy of PepsiCo
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    Doritos’ first global brand platform revolves around self-expression

    The campaign includes three spots created by Goodby Silverstein & Partners and a global film about a monster truck-driving grandmother.

    By • Jan. 30, 2024
  • McDonald's mascot Hamburglar's Burgercuda car
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    Courtesy of McDonald's USA
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    McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp

    Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise. 

    By • Jan. 30, 2024
  • A preview of an AR experience by Snickers for the Apple Vision Pro around the Super Bowl.
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    Courtesy of Blippar
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    Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

    In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.

    By • Jan. 30, 2024
  • Individuals and robots working together on brainstorming ideas.
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    Getty Images
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    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • A family of Vikings drives Hyundai's Santa Fe SUV in a new ad campaign.
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    Permission granted by Hyundai Motor America
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    Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads

    Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.” 

    By • Jan. 26, 2024
  • Bud Light
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    Courtesy of Anheuser-Busch
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    Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans

    Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy.

    By • Jan. 25, 2024
  • A person in a busy restaurant waits for Heinz
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    Courtesy of Heinz
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    Heinz celebrates diners who wait for its ketchup in global campaign

    Created with Chilean agency 1984, the marketer’s largest effort since unifying its global creative strategy shows that “true love waits” — for ketchup.

    By • Jan. 25, 2024
  • Three M&M diamond-encrusted rings against a white backdrop. One shows the full rings, one shows the inside and the last shows the ring containing a Peanut Butter M&M's.
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    Courtesy of Mars Wrigley
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    M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring

    As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter.

    By • Jan. 24, 2024
  • Paris Hilton recreated in Roblox for a Hilton campaign
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    Courtesy of 11:11 Media
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    Hilton checks in to Paris Hilton’s Roblox world for loyalty push

    The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.

    By • Jan. 23, 2024
  • Coors Light's silver bullet train, pictured here, will return in the light beer brand's Super Bowl LVIII campaign
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    Permission granted by Coors Light
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    Coors Light’s silver bullet train returns for Super Bowl with seats for fans

    Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.

    By • Jan. 23, 2024
  • Detroit Lions players Calvin Johnson and Jahmyr Gibbs for Team Whistle and Finish detergent.
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    Permission granted by Team Whistle
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    Finish brings football rivalries to the kitchen with Team Whistle

    An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”

    By • Jan. 22, 2024
  • Technology background. Big data visualization concept. Information artificial neural network
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    Getty Images
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    Data-driven marketing investments to top $36B in 2024, report finds

    A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.

    By • Jan. 22, 2024
  • Abbi Jacobson and Ilana Glazer hold a bottle of MiraLax
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    Courtesy of MiraLAX
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    ‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’

    Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women.

    By • Jan. 22, 2024
  • Two people wearing white embrace in a pool in the night.
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    Courtesy of Hyatt
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    Hyatt global brand platform invites travelers to ‘Be More Here’

    Guests are encouraged to live in the present through wellness-focused activations and loyalty perks.

    By • Jan. 22, 2024
  • A still from one ad shows a father and daughter sitting side-by-side on armchairs.
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    Courtesy of Hotels.com
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    Hotels.com is a ‘matchmaker’ in new global ad campaign

    Produced in partnership with creative agency Anomaly, ads will air on social and digital in the U.S., Canada, the U.K., France, Denmark and Sweden.

    By Noelle Mateer • Jan. 19, 2024
  • Snoop Dogg for Solo Stove
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    Courtesy of Solo Stove
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    Solo Stove’s viral Snoop Dogg partnership fails to spark up sales

    Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.

    By • Updated Jan. 30, 2024
  • A man with a bar of Dr. Squatch soap in his swim suit
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    Retrieved from Dr. Squatch on January 18, 2024
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    Column

    Campaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’

    The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.

    By • Jan. 19, 2024
  • NFL quarterback Kirk Cousins stands in a kitchen in a promotional shoot for brand partner Tostitos
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    Permission granted by Frito-Lay North America
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    Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins

    Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept. 

    By • Jan. 18, 2024
  • Snapchat x FAMSF
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    Courtesy of Snapchat
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    Snap brings AR try-on experience to San Francisco art exhibit

    Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.  

    By Aaron Baar • Jan. 18, 2024
  • Comedian Desus Nice holds Tums and a smartphone with food on the table and football on the TV
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    Courtesy of Tums
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    DraftKings, Tums team for food-focused Super Bowl picks game

    Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize. 

    By Aaron Baar • Jan. 17, 2024
  • Two people in a pool next to the Tito's "spokescart"
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    Courtesy of Tito's Handmade Vodka
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    Tito’s vodka rolls out autonomous Spokescart in first major brand platform

    The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.

    By • Jan. 12, 2024
  • Bubly's "press for bubly" button.
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    Courtesy of PepsiCo
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    Bubly hydrates Dry January participants with ‘press for bubly’ button

    Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.

    By • Jan. 11, 2024