Creative: Page 29
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Courtesy of Boss
Boss teams up with popular Roblox game for NFL integration
The clothing brand is using Super NFL Tycoon to promote its real-life NFL collection as part of a larger push to meet younger consumers where they are.
By Sara Karlovitch • Sept. 11, 2023 -
Courtesy of DirecTV
DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’
The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.
By Jessica Deyo • Sept. 11, 2023 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Candy Crush Soda Saga
World Surfing League promotes finals with Candy Crush tournament
The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.
By Jessica Deyo • Sept. 7, 2023 -
Courtesy of Lowe's
Q&AHow Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign
Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand.
By Chris Kelly • Sept. 7, 2023 -
Retrieved from Ogilvy on September 06, 2023
Dove encourages women to embrace armpit confidence for NYFW
A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions.
By Peter Adams • Sept. 6, 2023 -
Courtesy of Kraft Heinz
Oscar Mayer launches ‘Scramble Your Morning’ for new product debut
The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.
By Sara Karlovitch • Sept. 6, 2023 -
Permission granted by Peloton
Could Peloton’s brand refresh mark the start of its comeback?
Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app.
By Jessica Deyo • Sept. 6, 2023 -
Permission granted by Heineken
Heineken combines PC with beer fridge in overture to hardcore gamers
A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders.
By Peter Adams • Sept. 5, 2023 -
Courtesy of Tractor Beverage Company
ColumnCampaign Trail: Tractor escapes soda dystopia through hand-drawn animation
The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants.
By Chris Kelly • Sept. 1, 2023 -
Permission granted by J.C. Penney
How JCPenney is pivoting its brand as part of $1B company turnaround plan
A new brand positioning was developed with agency Yard NYC while creative was handled by in-house teams.
By Peter Adams • Sept. 1, 2023 -
Courtesy of Coca-Cola
Coke transforms QR codes into art to drive OOH engagement
The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP.
By Chris Kelly • Aug. 31, 2023 -
Courtesy of Chipotle
Chipotle takes Gen Z behind the scenes to recruit new employees
The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.
By Jessica Deyo • Aug. 31, 2023 -
Courtesy of PepsiCo Frito-Lay
PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign
Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay’s, Starry, Mtn Dew and more.
By Chris Kelly • Aug. 30, 2023 -
Courtesy of Anheuser-Busch InBev
AB InBev showcases community-focused efforts for latest ad
Coming off of a lackluster Q2, the beverage giant is elevating its emergency drinking water program in a new spot timed to National Preparedness Month.
By Sara Karlovitch • Aug. 29, 2023 -
Permission granted by Gap
How Gap put a fresh spin on nostalgia for its fall campaign
The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.
By Jessica Deyo • Aug. 29, 2023 -
Permission granted by Buffalo Wild Wings
Buffalo Wild Wings bows CGI buffalo character as part of creative refresh
A slate of ads starring a winged bison with an attitude represents the brand’s first work from new creative agency of record Anomaly.
By Peter Adams • Aug. 28, 2023 -
Courtesy of the NFL
NFL spoofs scripted rumors in star-studded kickoff campaign
“You Can’t Make This Stuff Up” features comedian Keegan-Michael Key, who leads a fictitious table read mapping the moves of the league’s key players.
By Jessica Deyo • Aug. 28, 2023 -
Permission granted by Hotels.com
Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk
Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first.
By Peter Adams • Aug. 25, 2023 -
Permission granted by PepsiCo Beverages North America
Pepsi celebrates 125 years: Inside the marketer’s media blitz
A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo.
By Peter Adams • Aug. 24, 2023 -
Courtesy of Heinz
Heinz takes a stand against ‘stupid spicy’ foods in latest campaign
The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.
By Jessica Deyo • Aug. 23, 2023 -
Courtesy of Behr Paint Company
How Behr, Home Depot are using data to market 2024’s Color of the Year
The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.
By Aaron Baar • Aug. 22, 2023 -
Permission granted by Guinness
Guinness pits Joe Montana against Joe Burrow in battle over 0
The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering.
By Sara Karlovitch • Aug. 22, 2023 -
Courtesy of Adidas
ColumnCampaign Trail: Adidas takes football off the pitch to elevate female stars
Created in collaboration with several TBWA shops, “Play Until They Can’t Look Away” celebrates the players helping to bring full equality to the game.
By Chris Kelly • Aug. 18, 2023 -
Permission granted by Rover
Rover allays pet owner anxiety in storybook-style animated ads
The on-demand pet care platform is cranking up the cuteness with a campaign told from the perspective of animal companions.
By Peter Adams • Aug. 17, 2023 -
Retrieved from Walmart on August 15, 2023
Walmart taps into childhood desires with Y2K-themed summer experience
A Summer Rewind tour hitting 33 U.S. cities includes freezer speakeasies, ball pits and Barbie photo stations as 2000s nostalgia continues to take hold.
By Peter Adams • Aug. 15, 2023
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