Creative: Page 37

  • Nutrl Vodka Seltzer's newest campaign.
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    Courtesy of Anheuser-Busch InBev
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    AB InBev seltzer brand’s first national campaign focuses on simplicity

    Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier.

    By • Feb. 28, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By • Feb. 28, 2023
  • Explore the Trendline➔
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    Pinterest Business
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    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Empty boardroom meeting space in office
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    jamenpercy via Getty Images
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    Agency in-housing debate resurfaces, with fresh shades of nuance

    Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.

    By • Feb. 27, 2023
  • Several cans of Cutwater canned cocktails sit on a counter.
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    Courtesy of Anheuser-Busch
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    Cutwater refreshes brand to accentuate accessibility of canned cocktails

    “Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design.

    By • Feb. 24, 2023
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    Justin Sullivan via Getty Images
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    Coke joins AI hype train in search for next-gen creative capabilities

    The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI.

    By • Feb. 23, 2023
  • Honey is drizzled over a pizza.
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    Courtesy of The Kraft Heinz Company
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    Kraft Heinz goes luxe with immersive hotel integrations

    To promote its premium Heinz 57 brand, the ketchup maker has partnered with upscale hospitality firm Ennismore for in-person and digital experiences. 

    By • Feb. 23, 2023
  • Four influencers wear milk mustaches as part of Silk's Nextmilk campaign
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    Courtesy of Danone North America
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    Silk gives nepo babies milk mustaches to boost plant-based alternative

    Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin.

    By • Feb. 23, 2023
  • Joey Chestnut in a Wonderful Pistachios campaign
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios cracks open TikTok for campaign revival

    The brand hopes to drive awareness by bringing back a campaign that in the past has featured Stephen Colbert, Snooki, Snoop Dogg and Psy.

    By • Feb. 22, 2023
  • A photograph of two people at a Shake Shack eating white truffle burgers.
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    Permission granted by Shake Shack
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    Shake Shack serves up fine dining experience with White Truffle Menu

    Ten Shake Shack restaurants are taking reservations for a prix fixe tasting menu that costs $20 per person.

    By Julie Littman • Feb. 22, 2023
  • Espolòn Tequila featured in an ad with Scream's Ghostface killer.
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    Courtesy of Espolòn Tequila
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    Espolòn Tequila mixes ‘Scream’-themed cocktails for horror franchise tie-up

    Special drinks will be served at participating theaters, while consumers can order their own for home consumption through a Drizly partnership.

    By • Feb. 22, 2023
  • PATRÓN® Tequila Announces New AI Art Generator to Craft the Margarita of Your Dreams
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    Courtesy of PATRÓN Tequila
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    Patrón Tequila serves AI-generated cocktails for National Margarita Day

    Consumers can share their margarita creation on Instagram or Twitter for the chance to win two tickets to a Becky G concert.

    By • Feb. 21, 2023

  • P&G’s Pritchard says AI, algorithms are improving ad effectiveness

    With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.

    By • Feb. 17, 2023
  • Serena Williams in Rémy Martin's “Inch by Inch” campaign
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    Courtesy of Rémy Martin
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    Deep Dive

    A new era for alcohol advertising gets a slow start

    AB InBev ended its 33-year hold on alcohol advertising for Super Bowl LVII, inviting new entrants like Crown Royal and Rémy Martin to capitalize on the hype.

    By • Feb. 17, 2023
  • This Is Sportscenter spot
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    Retrieved from ESPN on February 16, 2023
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    Column

    Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots

    Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days.

    By • Feb. 17, 2023
  • Regina Hall stands with a desk decoy behind the bar as part of a Jameson campaign
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    Courtesy of Pernod Ricard USA
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    Jameson serves cardboard ‘desk decoys’ for St. Patrick’s Day to boost PTO

    Regina Hall stars in a humorous campaign informed by a finding that 61% of Americans feel guilty for taking paid time off.

    By • Feb. 16, 2023
  • 7Up's refreshed packaging.
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    Courtesy of PepsiCo
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    7Up’s international rebrand seeks to uplift consumers

    The overhaul is the first for the brand in seven years and is meant to help the soda compete with Sprite.

    By • Feb. 16, 2023
  • Fanta Orange campaign
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    Courtesy of Fanta
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    Coke promotes Fanta shakeup with mobile game, Gen Z creators

    A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences.

    By • Feb. 14, 2023
  • Maya Rudolph in M&M's Super Bowl ad
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    Retrieved from M&M's on February 13, 2023
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    Deep Dive

    ‘Safe, lazy, boring’: How Super Bowl LVII ads mostly fumbled

    Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark.

    By , • Feb. 13, 2023
  • Cardi B and Offset team for duo meal at McDonald's
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    Courtesy of McDonald's
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    McDonald’s readies first-ever duo meal with Cardi B and Offset

    Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square.

    By Chris Kelly and Emma Liem Beckett • Feb. 13, 2023
  • A kitchen painted in neutral shades.
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    Courtesy of Behr Paint
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    How Behr Paint connects with millennial homeowners on TikTok

    A competition series, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers.

    By Aaron Baar • Feb. 13, 2023
  • Gorton's Seafood's new Air Fried line of products.
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    Retrieved from Gorton's Seafood on February 09, 2023
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    How Gorton’s Seafood is using TikTok for a product launch

    The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences. 

    By Aaron Baar • Feb. 9, 2023
  • State Farm brand mascot Jake poses with TikTok creator Khaby Lame for the company's Super Bowl LVII social media contest.
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    Courtesy of State Farm
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    Inside State Farm’s Super Bowl LVII mobile strategy

    As it vies for Gen Z and millennial attention, the insurance company opted against a big game ad in favor of TikTok and the app’s most popular creator.

    By • Feb. 9, 2023
  • Ben Stiller and Steve Martin pose with Pepsi Zero Sugar
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    Courtesy of PepsiCo
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    Pepsi breaks fourth wall in Super Bowl ads satirizing celeb endorsements

    Spots starring Ben Stiller and Steve Martin riff on the night’s typically star-studded commercials to encourage people to try the new Pepsi Zero Sugar.

    By • Feb. 8, 2023
  • Influencer Paris Hilton wears a pink dress against an emerald green background while holding a landline phone up to her ear.
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    Permission granted by CNW Group/Klarna
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    Klarna jumps back to Y2K with help from Paris Hilton

    A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.  

    By • Feb. 7, 2023
  • ZipRecruiter joins forces with Marvel Studios’ “Ant-Man and The Wasp: Quantumania”
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    Courtesy of ZipRecruiter
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    ZipRecruiter partners with Ant-Man to showcase job-seeking tech

    The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.”

    By • Feb. 7, 2023