Creative: Page 36

  • A Halloween themed Bacardi bottle on a table with Halloween decorations and bats.
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    Courtesy of Bacardi
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    Bacardí mixes up scares in new Halloween campaign

    New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.

    By • Sept. 21, 2023
  • "Corn Kid" Tariq wears a costume in a Green Giant ad
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    Courtesy of Green Giant
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    Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years

    Developed with agency GYK Antler, the B&G Foods label’s latest effort doubles down on its work with the viral internet sensation.

    By • Sept. 20, 2023
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • An illustration of the Captain Morgan character standing on a QR code
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    Retrieved from Captain Morgan on September 19, 2023
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    Captain Morgan leads NFL fans on season-long scavenger hunt

    The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.

    By • Sept. 19, 2023
  • Megan Thee Stallion appears in front of the fictitious Flamin' Hot University
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    Courtesy of Frito-Lay
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    Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University

    A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds.

    By • Sept. 19, 2023
  • A man in a blue uniform and yellow hard hat removes a package from a shelf.
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    Andreas Rentz via Getty Images
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    Ikea streamlines global brand marketing under IPG’s McCann

    The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024.

    By • Sept. 18, 2023
  • Half of the image is a orange background with the other half depicting a person on bike, sipping a coffee.
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    Courtesy of Peet's Coffee
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    Peet’s Coffee brews large integrated campaign with Mischief

    By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors.

    By • Sept. 18, 2023
  • A clip from an animated Airbnb ad showing three people showing up for a hotel pool day to see a slew of kids running around during what is meant to be their vacation.
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    Retrieved from YouTube on September 13, 2023
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    Airbnb’s marketing touts short-term rental benefits amid tighter local restrictions

    As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.

    By Aaron Baar • Sept. 18, 2023
  • A person wearing sunglasses pushes a baby in a store cart.
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    Daphne Howland/Marketing Dive
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    Walmart Connect bows Sponsored Video ads to drive holiday inspiration

    The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.

    By • Sept. 15, 2023
  • Two people hold Samsung Galaxy Tab S9 Series as part of a dating show parody in a new ad
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    Courtesy of Samsung
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    Column

    Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad

    Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the ​​Galaxy Tab S9 Series.

    By • Sept. 15, 2023
  • American Eagle's OOH billboard on New York’s High Line displaying a variety of its jeans.
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    Courtesy of American Eagle
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    American Eagle bets on QR codes for OMJeans NYC takeover

    A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.

    By • Sept. 14, 2023
  • Image of Vitaminwater's Fortnite island.
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    Courtesy of Coca Cola
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    Vitaminwater sets up shop on Fortnite to promote zero-sugar products

    The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest. 

    By • Sept. 14, 2023
  • A collage of creators featured in Champion's “Champion What Moves You” campaign
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    Courtesy of Champion Athleticwear
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    Q&A

    How Champion shifted its brand name from a noun to a verb with new campaign

    The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.”

    By • Sept. 13, 2023
  • Rapper Ice Spice appears with her namesake Munchkins Drink in a Dunkin' ad
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    Courtesy of Dunkin'
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    Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

    An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.

    By • Sept. 12, 2023
  • Two kids sit in the middle row while their grandfather sits in the back row of a Grand Highlander in an ad for Toyota.
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    Permission granted by Toyota
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    Toyota unifies multicultural, mainstream messaging in multi-agency campaign

    The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.

    By • Sept. 12, 2023
  • A child stands with a gift Lunchables Grilled Cheesies in a new ad
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    Courtesy of Kraft Heinz
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    Lunchables brings kids’ imaginations to life for Grilled Cheesies debut

    Spots revolve around “kid-fueled daydreams” about what’s happening in the microwave when heating the Kraft Heinz brand’s new frozen product.

    By • Sept. 12, 2023
  • Super NFL Tycoon characters wear Boss' NFL hoodies
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    Courtesy of Boss
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    Boss teams up with popular Roblox game for NFL integration

    The clothing brand is using Super NFL Tycoon to promote its real-life NFL collection as part of a larger push to meet younger consumers where they are.

    By • Sept. 11, 2023
  • Travis Kelce of the Kansas City Chiefs seen blowing a blue whistle as part of a "Sack the Sunday Scaries" audio collection of "calming" tracks made for DirecTV around football season.
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    Courtesy of DirecTV
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    DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

    The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

    By • Sept. 11, 2023
  • Candy Crush Soda Saga
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    Courtesy of Candy Crush Soda Saga
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    World Surfing League promotes finals with Candy Crush tournament

    The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

    By • Sept. 7, 2023
  • Dallas Cowboys quarterback Dak Prescott stands in the pain aisle in a Lowe's commercial
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    Courtesy of Lowe's
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    Q&A

    How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign

    Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand.

    By • Sept. 7, 2023
  • A woman shows off her underarm tattoos on the subway as part of a Dove campaign
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    Retrieved from Ogilvy on September 06, 2023
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    Dove encourages women to embrace armpit confidence for NYFW

    A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions.

    By • Sept. 6, 2023
  • Three Oscar Mayer Scramblers against a yellow background.
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    Courtesy of Kraft Heinz
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    Oscar Mayer launches ‘Scramble Your Morning’ for new product debut

    The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.

    By • Sept. 6, 2023
  • A person doing a squat while holding weights and following an instructional Peloton video, with the exercise brand's Peloton Bike also in view.
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    Permission granted by Peloton
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    Could Peloton’s brand refresh mark the start of its comeback?

    Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app. 

    By • Sept. 6, 2023
  • Heineken gaming fridge next to gaming computer and controller
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    Permission granted by Heineken
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    Heineken combines PC with beer fridge in overture to hardcore gamers

    A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders.

    By • Sept. 5, 2023
  • An image from Tractor Beverage Company's "Escape the Ordinary" campaign
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    Courtesy of Tractor Beverage Company
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    Column

    Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation

    The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants.

    By • Sept. 1, 2023
  • A person shares a wide smile next to lipstick in a J.C. Penney promotional image.
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    Permission granted by J.C. Penney
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    How JCPenney is pivoting its brand as part of $1B company turnaround plan

    A new brand positioning was developed with agency Yard NYC while creative was handled by in-house teams.

    By • Sept. 1, 2023