Creative: Page 38

  • Mike's Hard Comeback Hotlime x Mike Miller
    Image attribution tooltip
    Courtesy of Mike's Hard
    Image attribution tooltip

    Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline

    Timed around March Madness, the brand has tapped former basketball star Mike Miller to launch the Mike’s Hard Comeback Hotlime.

    By • March 24, 2023
  • Simply Spiked Peach Juicy Calls Ron Funches
    Image attribution tooltip
    Courtesy of Molson Coors Beverage Company
    Image attribution tooltip

    Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

    A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.

    By Aaron Baar • March 23, 2023
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Shirts bearing the "I Love New York" logo are displayed at a store in Times Square on May 10, 2010 in New York City.
    Image attribution tooltip
    Spencer Platt/Getty Images via Getty Images
    Image attribution tooltip

    New York introduces ‘We Love NYC’ to mixed reactions

    The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media.

    By • March 22, 2023
  • Campaign image for Ford's "Built Ford Proud" effort that includes images of actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny.
    Image attribution tooltip
    Courtesy of Ford Motor Company
    Image attribution tooltip

    Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

    The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies. 

    By • March 22, 2023
  • Coca-Cola AI art
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip

    Coke asks consumers to generate art with new AI platform

    The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions.

    By • March 21, 2023
  • A group of diverse people sit at a table.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Stella Artois crashes into dining trends, shifts brand positioning

    The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve. 

    By • March 20, 2023
  • Rows of Tide detergent bottles on a store shelf
    Image attribution tooltip
    Mario Tama via Getty Images
    Image attribution tooltip

    Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

    The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.

    By • March 17, 2023
  • Several sheep mill around a bar
    Image attribution tooltip
    Courtesy of Bushmills Irish Whiskey
    Image attribution tooltip

    Bushmills unleashes sheep on NY bar for St. Patrick’s Day campaign

    In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors.

    By • March 17, 2023
  • Smartwater campaign
    Image attribution tooltip
    Courtesy of Smartwater
    Image attribution tooltip
    Column

    Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

    The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.

    By • March 17, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

    “From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

    By Aaron Baar • March 16, 2023
  • An image from Heinz's Fortnite tomato farm island.
    Image attribution tooltip
    Courtesy of Heinz
    Image attribution tooltip

    Heinz highlights soil degradation with Fortnite island

    The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running.

    By • March 16, 2023
  • Twisted Tea VasectomUndies
    Image attribution tooltip
    Courtesy of Twisted Tea
    Image attribution tooltip

    Twisted Tea drops vasectomy underwear for March Madness

    The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament.

    By • March 16, 2023
  • A Coors-icle in blue and silver packaging rests against a can of Coors light against a blue backdrop.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Coors Light helps calm anxious basketball fans with beer-flavored ice pops

    The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness.

    By • March 15, 2023
  • A still image from Amazon Prime's ad, "Tache," that shows a young girl with facial hair as part of the company's global campaign, "It's on Prime."
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon Prime embraces mustaches in global campaign with Olivia Wilde

    The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.

    By • March 14, 2023
  • Shot of CMO Fernando Machado linking arms with NotCo CEO Matias Muchnick
    Image attribution tooltip
    Retrieved from NotCo via Business Wire on March 13, 2023
    Image attribution tooltip

    Star CMO Machado jumps from Activision Blizzard to food tech startup

    The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.

    By • March 13, 2023
  • Aeropostale's AeroPax NFT visuals made in partnership with MetaversePlus.
    Image attribution tooltip
    Courtesy of Aeropostale
    Image attribution tooltip

    Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

    An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.

    By • March 13, 2023
  • An image captured from Coca-Cola's short film for its campaign "Masterpiece," depicting Coke in the painting "The Scream."
    Image attribution tooltip
    Retrieved from Coca-Cola on March 08, 2023
    Image attribution tooltip

    Coke brings world-renowned art to life in ‘Masterpiece’ push

    The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.

    By • March 9, 2023
  • A hand cracks open a can of Bud Light Seltzer against a background of colorful bubbles.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Bud Light Seltzer clears up misconception about its formula

    As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign.

    By • March 8, 2023
  • Hero image for Intuit Quickbooks' campaign "Small Business Spotting."
    Image attribution tooltip
    Courtesy of Intuit Quickbooks
    Image attribution tooltip

    QuickBooks caters to film tourists by highlighting small business cameos

    An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

    By • March 7, 2023
  • Nissan's March Madness banner, featuring mascots and a lineup of cars.
    Image attribution tooltip
    Courtesy of Nissan
    Image attribution tooltip

    Nissan brings TikTok’s BeReal lookalike to March Madness

    The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

    By • March 6, 2023
  • Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion
    Image attribution tooltip
    Courtesy of Levi's
    Image attribution tooltip
    Column

    Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

    To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

    By • March 3, 2023
  • Yahoo and Toyota's augmented reality effort as part of Toyota’s “Says So Much” campaign.
    Image attribution tooltip
    Courtesy of Yahoo
    Image attribution tooltip

    Toyota, Yahoo partner for AR-powered car shopping experience

    The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

    By Aaron Baar • March 2, 2023
  • A group of friends sit around drinking Guinness.
    Image attribution tooltip
    Courtesy of Diageo
    Image attribution tooltip

    Guinness rewards epic toasts this St. Patrick’s Day

    The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities

    By • March 2, 2023
  • Pinkpantheress for Bose
    Image attribution tooltip
    Retrieved from Bose on March 01, 2023
    Image attribution tooltip

    Bose works to boost gender parity in music production

    With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities.

    By • March 2, 2023
  • An older couple plays in clear blue water to promote Hard Mtn Dew's retirement community contest.
    Image attribution tooltip
    Retrieved from Hard Mtn Dew on March 01, 2023
    Image attribution tooltip

    Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

    Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.

    By • March 1, 2023