Creative: Page 4

  • Jason Momoa appears in a Guinness ad
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    Courtesy of Guinness
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    Guinness celebrates Irish heritage with Jason Momoa

    The Diageo brand tapped the action star to co-direct and produce a new campaign which will carry through the year.

    By • March 7, 2024
  • A headshot of actor Pedro Pascal
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    Rodin Eckenroth/WireImage via Getty Images
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    Corona anoints Pedro Pascal top brand ambassador to connect to culture

    The first work with the star of “The Last of Us” and “The Mandalorian” is set to debut in May, with creative handled by MullenLowe Los Angeles.

    By • Updated March 6, 2024
  • Multiracial friends with face masks using tracking app with mobile smart phones. Explore the Trendline➔
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    ViewApart via Getty Images
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    Trendline

    The Marketing Dive Outlook on 2022

    Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

    By Marketing Dive staff
  • Dwayne The Rock Johnson appears twice in a Zoa Energy ad
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    Courtesy of Zoa Energy
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    Q&A

    How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign

    CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off.

    By • March 6, 2024
  • Don Julio's Apple Vision Pro experience
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    Courtesy of Diageo
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    Don Julio goes beyond the bottle for Apple Vision Pro experience

    The experience will immerse consumers in four key steps of the Diageo brand’s creation process as part of its “Por Amor” global campaign.

    By • March 5, 2024
  • Mika Kleinschmidt operates a tool as part of a Wolverine campaign
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    Courtesy of Wolverine
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    Wolverine works to put ‘woman-made’ in the dictionary

    The 140-year-old brand, which is highlighting women in the skilled trades, launched a Change.org petition and partnered with an HGTV star.

    By • March 4, 2024
  • A group of people open cardboard boxes.
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    Courtesy of Diageo
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    Guinness launches monthlong St. Patrick’s Day marketing blitz

    The brewer’s Lucky Sundays program nods to the Irish holiday falling on a Sunday this year and includes a tie-up with Ancestry.

    By • March 4, 2024
  • Home Depot storefront
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    Tim Boyle/Staff via Getty Images
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    Home Depot tops inclusive brand rankings as DEI faces challenges

    While DEI has recently come under fire, a new AIMM report found marketers have reduced stereotypes in ads and improved consumer trust.

    By • March 1, 2024
  • A woman poses as a scarecrow in a Kayak ad
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    Courtesy of Kayak
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    Column

    Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads

    Despite using AI at nearly every stage of the creative process, Supernatural’s Paul Caiozzo says, “AI is not magic — it's just people using different tools.”

    By • March 1, 2024
  • Athleta's 'Find Your Movement' campaign imagery.
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    Permission granted by Athleta
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    How Athleta’s ‘Find Your Movement’ campaign evolves the brand

    The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.

    By • March 1, 2024
  • Artist Tyla stars in news ads from Gap that are backed by "Back on 74" by Jungle
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    Permission granted by Gap
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    Gap reworks Jungle’s TikTok hit to show off spring linen collection

    New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography.

    By • Feb. 29, 2024
  • Actors Kathryn Hahn and Will Arnett star in a new ad campaign from Dick's Sporting Goods
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    Permission granted by Dick's Sporting Goods
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    Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience

    A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.

    By • Feb. 28, 2024
  • Mucinex's Mr. Mucus brand mascot gets smashed in a new AI-powered online game.
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    Permission granted by Mucinex
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    Mucinex invites players to crush Mr. Mucus in AI-powered game

    Mucus Masher allows users to enter a text prompt and see image generation technology and large language models bring their crushing ideas to life.

    By • Feb. 27, 2024
  • The exterior of the Eggo House of Pancakes.
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    Courtesy of Eggo
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    Eggo opens pancake-themed vacation rental in heart of Smoky Mountains

    The Kellanova brand is hoping to raise awareness of its non-waffle products through a partnership with rental site HomeToGo.com.

    By • Feb. 27, 2024
  • Rockstar rebrand
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    Courtesy of Rockstar
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    Rockstar Energy pushes scientific claim with campaign, brand refresh

    “You Can Own Any Moment” is informed by a study that found the brand’s proprietary formulas delivered mind-body energy for up to 5 hours.

    By • Feb. 26, 2024
  • A 1950s poster of Smokey Bear as part of the wildfire prevention campaign's 80th anniversary celebration.
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    Courtesy of The Ad Council
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    Smokey Bear travels through the decades for 80th anniversary ad

    The bear best known for the iconic “Only you can prevent wildfires” line stars in an emotional retelling of years of wildfire prevention tips.

    By • Feb. 26, 2024
  • A women sits at the computer in her home.
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    Courtesy of GoDaddy
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    GoDaddy introduces generative AI tool for small businesses

    The new Airo tool generates domain names, websites, social campaigns and more and is being introduced through a multichannel marketing campaign.

    By • Feb. 26, 2024
  • Actor Kristin Chenoweth is seen sitting in a sound studio narrating Welch's Fruit Snacks' first-ever storybook, "Sometimes It's Not Stealing," while holding a box of fruit snacks.
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    Courtesy of Welch's Fruit Snacks
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    Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture

    Gut Miami previously developed a campaign starring Kristin Chenoweth about parents sneaking a bite of their kids’ snacks.

    By • Feb. 22, 2024
  • A Snapchat AR lens promoting the Warner Bros. film "Dune: Part Two"
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    Permission granted by Snap Inc.
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    Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

    An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.

    By Aaron Baar • Feb. 22, 2024
  • Pepsi's "'SNEAK'ER" shoes, made with Reebok and Shaquille O'Neal, that hold a Pepsi Mini Can in the soles.
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    Courtesy of PepsiCo
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    Pepsi teams with Shaq, Reebok for sneakers that carry mini cans

    Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.

    By • Feb. 22, 2024
  • Lay's UEFA campaign
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    Courtesy of Frito-Lay
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    Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends

    A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience.

    By • Feb. 22, 2024
  • A father and son bond over oatmeal in the first global ad campaign from PepsiCo's Quaker brand.
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    Permission granted by PRNewsfoto/PepsiCo
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    Quaker celebrates everyday moments of affirmation in creative reset

    Uncommon Creative Studio handled the campaign while Quaker enlisted “Aftersun” director Charlotte Wells to add an emotional punch to the creative.

    By • Feb. 21, 2024
  • Giannis Antetokounmpo poses with two Starry mascots
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    Courtesy of PepsiCo
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    PepsiCo’s Starry spotlights music and sports in new campaign

    Starry is trying to capitalize on the hype of a Super Bowl ad and the NBA All-Star Game with an effort that includes a Tinder integration.

    By • Feb. 20, 2024
  • Duke Blue Devil mascot flexes on a Marriott hotel bed
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    Courtesy of Marriott
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    Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

    The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans. 

    By Aaron Baar • Feb. 20, 2024
  • Coca-Cola's new K-Wave soda created under its Creations platform.
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    Courtesy of Coca-Cola
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    Coca-Cola tunes into K-pop for latest limited-time launch

    The beverage, described as having a fruity flavor, is the 10th drink under Coke’s Creations platform.

    By Christopher Doering • Feb. 20, 2024
  • Michael Cera and a narwhal in a CeraVe video
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    Courtesy of CeraVe
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    Column

    Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

    Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.

    By • Feb. 16, 2024