Influencer Marketing: Page 11

  • Danny DeVito stands in front of a green screen image of space.
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    Courtesy of Jersey Mike's
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    Danny DeVito dreams up big game commercial for Jersey Mike’s

    The QSR chain describes what its big game commercial would look like — despite not running one this year.

    By • Feb. 7, 2023
  • Influencer Paris Hilton wears a pink dress against an emerald green background while holding a landline phone up to her ear.
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    Permission granted by CNW Group/Klarna
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    Klarna jumps back to Y2K with help from Paris Hilton

    A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.  

    By • Feb. 7, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • promotional photo of an Intuit-NFL sponsored concert in Roblox
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    Courtesy of Roblox
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    Intuit, NFL team up for concert on Roblox with Saweetie

    The virtual performance will be broadcast repeatedly in the run up to the big game, while Roblox’s Super NFL Tycoon seeks to teach financial literacy.

    By • Feb. 3, 2023
  • Collage of three TikToks that are part of Neutrogena's Hydro House content
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    Retrieved from Neutrogena on February 02, 2023
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    Column

    Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

    Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House."

    By • Feb. 3, 2023
  • Actor Michael B. Jordan drinks from a bottle of Propel Fitness Water
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    Courtesy of PepsiCo
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    Propel Fitness Water’s new look emphasizes Gatorade connection

    For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.”

    By • Feb. 2, 2023
  • Maya Rudolph in a behind-the-scenes photo from the shooting of M&M's Super Bowl ad
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    Courtesy of Mars
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    M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand

    An ad starring Maya Rudolph debuted as part of a new storyline that includes the characters and will resolve with their appearance in a Super Bowl spot.

    By • Updated Jan. 25, 2023
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images
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    YouTube reclaims VidCon title sponsorship, replacing TikTok

    The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

    By • Jan. 19, 2023
  • FaZe Clan member Adapt sits in a Porsche
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    Courtesy of FaZe Clan
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    Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers

    The multi-year partnership includes original content, consumer products, esports integrations and digital goods in the Web3 space.

    By • Jan. 19, 2023
  • Brazilian singer Anitta holds a Lay's chip in front of a giant speaker display
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    Courtesy of Frito-Lay North America
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    Lay’s and Brazilian superstar Anitta power campaign with potato electricity

    A TV spot features elements of Latino culture, including reggaetón and voceteo, a Puerto Rican and Dominican trend around car sound systems.

    By • Jan. 18, 2023
  • Hollister, Social Tourist
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    Courtesy of Hollister
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    How Hollister and Forever 21 manage long-term creator relationships

    Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.

    By • Jan. 17, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
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    Courtesy of McDonald's
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    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By • Jan. 12, 2023
  • Rémy Martin's Lunar New Year campaign
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    Courtesy of Rémy Martin
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    Rémy Martin blends generations, traditions in Lunar New Year campaign

    Working with several “cultural tastemakers,” the effort celebrates Asian culture across ads, in-person events and a limited-edition bottle.

    By • Jan. 10, 2023
  • Sir Mix-A-Lot remixes "Baby Got Back" for Chex Mix
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    Courtesy of Chex Mix
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    Chex Mix remixes ‘Baby Got Back’ for bagel chips revival

    The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history.

    By • Jan. 10, 2023
  • Former NFL star Rob Gronkowski holds a cellphone
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    Courtesy of FanDuel Group
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    FanDuel bets big on Gronk in first Super Bowl spot

    If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize.

    By • Jan. 9, 2023
  • Three Bored Ape characters wear custom Timex watches
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    Courtesy of Timex Group
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    Timex enters Web3 with Bored Ape NFT collaboration

    Looking to span digital and physical channels, the timepiece brand has teamed with a leading NFT community, despite waning interest in the technology.

    By • Updated Jan. 5, 2023
  • Gordon Ramsay in chef's attire sitting behind a box of Triscuit crackers.
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    Permission granted by Triscuit
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    Triscuit embraces its unapologetic side with Gordon Ramsay

    The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.

    By • Dec. 22, 2022
  • Pete Davidson for Taco Bell
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    Courtesy of Taco Bell
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    8 times celebrities showed they still have marketing star power in 2022

    Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson.

    By • Dec. 20, 2022
  • A bright projection of the Tumblr on a dark floor.
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    Rob Kim via Getty Images
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    Tumblr launches livestreaming to capture bigger share of creator market

    Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools. 

    By • Dec. 20, 2022
  • Vans 10-foot "Vans vans" replicas of its Sk8-Hi MTE-3 shoes.
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    Courtesy of Vans
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    Vans creates traveling 10-foot replicas of its shoes

    The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.

    By Aaron Baar • Dec. 16, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
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    Retrieved from Old Spice on February 24, 2022
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    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

    By , , • Dec. 12, 2022
  • Meghan Trainor poses with E.l.f. Cosmetics' Halo Glow Liquid Filter for a campaign co-branded by The Weather Channel.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

    The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter. 

    By • Dec. 8, 2022
  • Actor Lindsay Lohan pours milk into a glass of Pepsi while wearing a red Christmas-themed outfit on a living room couch.
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    Retrieved from PepsiCo Beverages North America on December 01, 2022
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    Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad

    The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok.

    By • Dec. 1, 2022
  • Hasbro livestreaming holiday event
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    Courtesy of Hasbro
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    Nerf launches into NIL marketing, AI imaging with social content

    Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker.

    By Aaron Baar • Nov. 30, 2022
  • TxC at a DJ stand wearing red jackets.
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    Courtesy of Anheuser-Busch InBev
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    Budweiser rallies over 100 influencers for World Cup effort

    As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.

    By • Nov. 17, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
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    Retrieved from Willie Petersen on July 11, 2022
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    Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

    New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.

    By • Nov. 15, 2022