Influencer Marketing: Page 2


  • Chefs Jeremiah Stone and Fabián Von Hauske Valtierra stand in a kitchen in front of a table full of food
    Image attribution tooltip
    Courtesy of The Kraft Heinz Company

    Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant

    The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.

    By July 11, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
    Image attribution tooltip
    Retrieved from Willie Petersen on July 11, 2022

    Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

    The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.

    By July 11, 2022
  • McDonald's announced it is the first major sponsor of OfflineTV, a diverse collective of gaming content creators.
    Image attribution tooltip
    Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022

    McDonald's strengthens gaming creator ties with OfflineTV sponsorship

    This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.

    By July 6, 2022
  • Image attribution tooltip
    Courtesy of Honda

    Honda invites gamers to Hondaverse in Fortnite on Twitch

    Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.

    By June 30, 2022
  • T-Pain promotes Alka-Seltzer's new Hangover Relief product.
    Image attribution tooltip
    Retrieved from Alka-Seltzer on June 28, 2022

    Alka-Seltzer drops new hangover-relief product with help from T-Pain

    A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.

    By June 28, 2022
  • Image attribution tooltip
    Courtesy of Sweetgreen

    Sweetgreen launches digital feature to reward customers for meeting goals

    The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.

    By Julie Littman • June 28, 2022
  • Image attribution tooltip
    Courtesy of HelloFresh

    HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

    The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

    By June 23, 2022
  • Image attribution tooltip
    Courtesy of Mastercard

    Mastercard expands sonic branding with 'Priceless' album

    The multi-artist album features original songs that incorporate the melody of the company’s brand sound.

    By June 22, 2022
  • Image attribution tooltip
    Courtesy of Axe

    Axe enlists popular Fortnite streamer to design in-game 'Mistaverse'

    Social listening insights showed fans frequently compare a power-up item with the Unilever brand’s products, inspiring a custom island.

    By June 15, 2022
  • Image attribution tooltip
    Courtesy of Garnier

    L'Oréal's Garnier doubles down on esports with Team Vitality

    The partnership demonstrates how brands from verticals not usually associated with esports are getting in on the action to engage younger consumers.

    By June 14, 2022
  • Image attribution tooltip
    Courtesy of Sour Patch Kids

    Sour Patch Kids taps Twitch streamers for flavor competition

    Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.

    By June 13, 2022
  • Tampax and Always are teaming with Gen.G and Galorants to launch the Astral Clash tournament
    Image attribution tooltip
    Courtesy of Procter & Gamble

    P&G's Always, Tampax sponsor esports tournament to break down gender barriers

    A new Astral Clash event is billed as one of the few pro opportunities for female-identifying players of the popular shooter game Valorant.

    By June 3, 2022
  • Ja Morant and Lil Baby in a Beats by Dre spot
    Image attribution tooltip
    Courtesy of Beats by Dre
    Column

    Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads

    Translation tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old Reebok spots masterminded by agency founder Steve Stoute.

    By June 3, 2022
  • Tostitos No Mo FOMO kit
    Image attribution tooltip
    Courtesy of Tostitos

    Tostitos teams with Dan Levy to help people avoid summer FOMO

    The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

    By June 2, 2022
  • Gucci opens persistent digital space on Roblox
    Image attribution tooltip
    Courtesy of Gucci

    Gucci opens persistent digital space on Roblox

    With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

    By May 31, 2022
  • Image attribution tooltip
    Drew Angerer via Getty Images

    TikTok takes page from Twitch as battle for creators intensifies

    A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

    By May 26, 2022
  • Gucci Gaming Academy logo
    Image attribution tooltip
    Courtesy of Gucci

    Gucci seeks next generation of esports talent with gaming academy

    A program developed with Faceit provides a direct pipeline to up-and-comers as the luxury marketer tries to shore up a stake in the booming category.

    By May 23, 2022
  • Image attribution tooltip
    YinYang via Getty Images
    Q&A

    Nextbite exec dishes on how operators can make virtual brands successful

    These concepts can optimize excess kitchen capacity and slow dayparts, but also poise operators to be nimble in emerging markets like Web3, says Chief Growth Officer Geoff Madding.

    By Emma Liem Beckett • May 23, 2022
  • Kevin Hart in an ad for C4 Energy
    Image attribution tooltip
    Courtesy of Nutrabolt
    Column

    Campaign Trail: C4 Energy taps into Kevin Hart's versatility

    The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach.

    By May 20, 2022
  • box of Cheez-It x Pandora Aged by Audio crackers
    Image attribution tooltip
    Courtesy of Kellogg Company

    Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers

    Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture.

    By May 17, 2022
  • TikTok presentation at IAB's 2022 NewFronts taken by Peter Adams for Marketing Dive on May 5, 2022
    Image attribution tooltip
    Permission granted by Peter Adams/Marketing Dive

    TikTok's new premium ad unit aligns brands with top 4% of videos

    TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.

    By May 5, 2022
  • Snap Inc. and Cameo announced a partnership at the IAB's 2022 NewFronts. Retrieved by Marketing Dive on May 4, 2022
    Image attribution tooltip
    Permission granted by Snap Inc.

    Snapchat partners with Cameo to streamline brand-creator ad deals

    Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.

    By May 4, 2022
  • H&M's “Wear that feeling” campaign stars Pete Davidson
    Image attribution tooltip
    Courtesy of H&M

    H&M hands mic to Pete Davidson in ads courting male shoppers

    The comedian known for his "scumbro" style stars in an effort that isn't tied to a specific collection, but aims to grow H&M's overall market share with men.

    By May 2, 2022
  • Image attribution tooltip
    Courtesy of Sweetgreen

    Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

    A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.

    By May 2, 2022
  • Taco Bell drag brunch
    Image attribution tooltip
    Courtesy of Taco Bell

    Taco Bell takes drag brunch on tour at Cantina locations

    The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members.

    By April 25, 2022