How Silicon Valley Bank’s collapse could compound a marketing slowdown

Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory.

By Peter Adams • March 14, 2023

100 days of frenzied hype around generative AI

Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.

By Chris Kelly • March 13, 2023

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Roku, Best Buy promise greater CTV precision through retail media pact

A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.

By Peter Adams • March 10, 2023

Audi tests personalized QR codes in streaming ads

The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.

By Aaron Baar • March 9, 2023

As retail media networks multiply, Amazon stands alone

A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year. 

By Peter Adams • March 6, 2023

Media agencies sign on as JIC sets cross-platform baseline

Buyers and sellers now have equal voice in creating new measurement standards ahead of the 2024 upfronts.

By Chris Kelly • March 6, 2023

Toyota, Yahoo partner for AR-powered car shopping experience

The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

By Aaron Baar • March 2, 2023

Sam’s Club adds retargeted ads to retail media network

The Walmart subsidiary teamed with The Trade Desk and LiveRamp to leverage first-party data, advertiser data and AI-powered behavioral insights.

By Chris Kelly • March 1, 2023

Walmart ad sales hit $2.7B as execs eye greater scale

Walmart Connect was up 41% in Q4, supporting healthy holiday performance and serving as a bright spot in light of an uncertain 2023 outlook.

By Peter Adams • Feb. 22, 2023

What a podcasting industry slowdown means for advertisers

Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena.

By Chris Kelly • Feb. 21, 2023

Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.”

By Chris Kelly • Feb. 15, 2023

What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers?

The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines.

By Chris Kelly • Feb. 13, 2023

Microsoft, Google’s AI race points to shifting search power balance

Marketers should still take a cautionary approach, as Google’s early hiccups with Bard demonstrate shortcomings with the technology.  

By Peter Adams • Feb. 9, 2023

Publicis Groupe’s data and tech bets pay off with strong growth

“Booming” areas like CTV and retail media dovetail with the holding company’s data personalization and media services, according to its CEO. 

By Aaron Baar • Feb. 6, 2023

Mobile’s influence on digital commerce soars, study finds

Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

By Aaron Baar • Feb. 2, 2023

ChatGPT might change advertising — but it won’t revolutionize it

Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

By Chris Kelly • Jan. 31, 2023

Many brands are ‘reluctant buyers’ of ads on retail media networks

While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

By Jessica Deyo • Jan. 31, 2023

Agencies, consultancies step up metaverse investment, experiments

Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.

By Chris Kelly • Jan. 30, 2023

Has TV ad measurement’s day of reckoning finally arrived?

Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.

By Chris Kelly • Jan. 30, 2023

Blockchain, metaverse continue to command CMO interest despite snags

Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

By Peter Adams • Jan. 26, 2023

Unilever first to test Disney’s identity integration with Trade Desk

Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

By Chris Kelly • Jan. 26, 2023

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem. 

By Chris Kelly • Updated Jan. 25, 2023

Data clean room craze raises new questions about access, interoperability

Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research. 

By Peter Adams • Jan. 24, 2023

P&G touts big savings from fabric care in-housing strategy

Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.

By Peter Adams • Jan. 23, 2023

Apple launches Business Connect, names partners as advertising ambitions intensify

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

By Aaron Baar • Jan. 19, 2023