Retail media’s standardization race is heating up — what’s at stake?

Calls for industry unity are growing as marketers stamp their feet about its fragmentary state, but the push for shared best practices faces an uphill battle.

By Peter Adams • Aug. 17, 2023

ISpot inks multi-year measurement deal with agency Camelot

The partnership will allow Camelot’s brand partners to better optimize investments using iSpot’s numerous TV ad measurement products and tools.

By Aaron Baar • Aug. 14, 2023

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Lyft debuts in-app ads to help brands reach riders in transit

Universal Pictures and Audible are among the early partners using the feature that can serve contextually relevant messages based on trip details.

By Peter Adams • Aug. 10, 2023

Sociable: Google renames ‘in-stream’ video ads amid YouTube controversy

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

By Andrew Hutchinson • Aug. 10, 2023

WPP posts H1 growth amid US weakness

North America, particularly the U.S., has weighed on growth this year as spend in the technology sector continues to face challenges.

By Aaron Baar • Aug. 7, 2023

Most marketers are experimenting with AI but feelings are mixed, survey says

Marketers expect AI to negatively impact jobs and team culture and have concerns about the tech’s issues with misinformation and inaccuracy.

By Chris Kelly • Aug. 7, 2023

Amazon ad sales jump 22% as tech upgrades improve brand performance

Investments in new machine-learning models are helping advertisers reach audiences they couldn’t previously, an appealing pitch amid cookie deprecation.

By Peter Adams • Aug. 4, 2023

Using AI to unlock creativity in marketing

With new AI-powered digital tools emerging, an indispensable opportunity exists to create cutting-edge campaigns that target the most relevant audiences.

By Goksu Nebol-Perlman, VP, Product Marketing, Monetization • Aug. 2, 2023

Amazon’s AWS helps marketers tackle data fragmentation with machine learning

Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.

By Aaron Baar • July 31, 2023

What Apple’s iOS 17 privacy shift means for marketers

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.

By Jessica Hammers • July 27, 2023

YouTube ad revenue bounces back as parent Google again lands in hot seat

Strengths in Shorts and CTV helped improve YouTube monetization in Q2, though the fallout from a damning Adalytics report has dogged Google.

By Peter Adams • July 26, 2023

Lidl operator taps The Trade Desk to expand retail media

The partnership aims to more accurately measure the impact of advertising campaigns and better target consumers. 

By Peyton Bigora • July 21, 2023

Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings

The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier.

By Chris Kelly • July 20, 2023

TikTok comes to Redbox kiosks as part of OOH push

Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.

By Chris Kelly • July 13, 2023

Albertsons reinventing digital circulars with Meta pilot

For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

By Catherine Douglas Moran • July 12, 2023

6 campaigns that broke through the creative rut of H1 2023

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

By Peter Adams , Jessica Hammers • July 11, 2023

Yum Brands inks AI-powered customer data partnership

Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

By Aneurin Canham-Clyne • July 6, 2023

NYT’s Wordle debuts new mobile ad format with DoorDash

The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

By Jessica Hammers • July 6, 2023

Why IPG is betting quantum computing can reduce agency complexity

The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum.

By Aaron Baar • July 5, 2023

Ads from 141 top brands appear on unreliable AI-generated sites

Programmatic advertising was mostly responsible for ads appearing on such sites, potentially without the advertiser’s knowledge, per NewsGuard findings.

By Sara Karlovitch • June 28, 2023

How Kroger’s in-housing push aims to raise the retail media bar

A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers.

By Peter Adams • June 28, 2023

Booking.com launches ChatGPT trip planning feature

The company's app integrates the generative AI tool directly into its accommodation booking experience.

By Jenna Graber • June 27, 2023

Uber boosts advertising sales pitch with help from Omnicom

The partnership will wed the ride-hailing company’s mobility and retail media inventory with the holding company’s audience insights.

By Aaron Baar • June 26, 2023

Circle K pilots new Rewarded AR ads in Pokémon Go

Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty.

By Jessica Hammers • June 22, 2023

Albertsons proposes retail media standards for industry at crossroads

Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals.

By Peter Adams • June 22, 2023