Snap tests My AI sponsored links amid expansion of ad formats

The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

By Aaron Baar • May 4, 2023

A strong small business digital ad market must remain free of overregulation

While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact.

By Beth Egan • May 3, 2023

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

YouTube embellishes Shorts ads as monetization struggles endure

New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

By Jessica Deyo • May 2, 2023

Amazon brings greater precision, interactivity to football streaming ads

“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

By Peter Adams • May 2, 2023

WPP CEO praises AI, GroupM success in positive Q1 results

The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

By Aaron Baar • May 1, 2023

Amazon advertising bucks Q1 digital slowdown with help from automation

CEO Andy Jassy said machine learning investments are helping deliver “unusually strong” results for brands as ad revenue jumped 23% in Q1.

By Peter Adams • April 28, 2023

Google ad revenue slides again as platform’s dominance is challenged

Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up.

By Peter Adams • April 26, 2023

Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

By Jessica Deyo • April 25, 2023

Publicis claims second-largest agency spot thanks to digital, data bets

Epsilon and Publicis Sapient, both acquisitions that were initially criticized, grew 10% and 11%, respectively, in the first quarter. 

By Peter Adams • April 24, 2023

Netflix pleased by ad-supported plan’s economics, but offers few details

Executives said the average revenue generated per member is higher than its standard plan but did not break out overall subscribers to the tier.

By Peter Adams • April 19, 2023

Google’s latest cookie alternative tests show promise — and loads of caveats

Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited.

By Peter Adams • April 18, 2023

General Mills ramps up misinformation fight as generative AI concerns rise

The marketer and agency partner Mindshare are broadening their implementation of Zefr’s Atrium solution after an earlier pilot with Yoplait.

By Peter Adams • April 13, 2023

Warner Bros. Discovery rebrands streaming service as Max

The combined streaming platform offers a broad content offering and includes ad-lite and ad-free tiers.

By Chris Kelly • April 12, 2023

Omnicom strengthens sports ties with Dark Horses acquisition

The creative agency previously helped launch Peloton to the U.K. market and supported Nissan through major sponsorship deals.

By Aaron Baar • April 10, 2023

Expedia integrates ChatGPT into mobile travel app

The conversational trip planning tool offers consumers personalized recommendations and automatically saves hotels discussed during the chat.

By Aaron Baar • April 6, 2023

The $1T question: Can brands navigate a state-led privacy landscape?

Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution.

By Chris Kelly • April 4, 2023

GPT-4 draws more heat as AI advocates file FTC complaint against OpenAI

An AI advocacy group’s complaint arrived the same week FTC Chair Lina Khan said AI was top of mind for the agency while speaking at an antitrust summit.

By Lindsey Wilkinson • March 31, 2023

Fox’s Tubi boosts AVOD offering with planning, measurement deals

Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S.

By Chris Kelly • March 27, 2023

Gap pumps brakes on retail media unit

The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.

By Peter Adams • March 23, 2023

Walmart ramps up CTV ambitions with Innovid

Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground.

By Peter Adams • March 21, 2023

Third-party data remains key even as cookieless world approaches

A new report reveals widespread concern around disruptions to data strategies from unexpected privacy, technological or legal challenges.

By Aaron Baar • March 20, 2023

Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack.

By Chris Kelly • March 20, 2023

Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

By Jessica Deyo • March 16, 2023

Top trade bodies to revise terms and conditions of internet advertising

Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.

By Peter Adams • March 16, 2023

Asos enlists Criteo to scale retail media network, support ad sales

A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV.

By Peter Adams • March 15, 2023