Google unveils AI tools aimed at maximizing video campaigns

New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space.

By Sara Karlovitch • June 14, 2023

Accenture to invest $3B in AI and double AI workforce

The company will add 40,000 AI-skilled employees to help clients become more efficient and resilient in their use of the buzzy tech.

By Lindsey Wilkinson • June 13, 2023

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Ikea plans 19-foot bag statue in New York tied to AR experience

The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers. 

By Aaron Baar • Updated June 12, 2023

WSJ: Amazon exploring ad tier for Prime Video

An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds. 

By Chris Kelly • June 8, 2023

Apple focuses on personal experiences for iOS 17 at WWDC reveal

At its annual event, the tech giant revealed several upgrades for its core communication apps and showed off a long-awaited mixed-reality headset.

By Jessica Deyo • June 6, 2023

How luxury brands can drive results for paid ads on LinkedIn

New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals.

By Sara Karlovitch • June 5, 2023

IPG turns on quantum computing to supercharge campaign optimization

A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as signal loss intensifies.

By Peter Adams • June 1, 2023

Instacart begins nationwide rollout of ChatGPT search tool

The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. 

By Catherine Douglas Moran • May 31, 2023

Kroger brings digital smart screens to 500 locations

The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings. 

By Catherine Douglas Moran • May 24, 2023

Walmart Connect enlists creative partners to help brands craft better ads

Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.

By Peter Adams • May 24, 2023

Inside Google’s plans for improving paid search with generative AI

More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

By Peter Adams • May 23, 2023

71% of CMOs lack the budget needed to execute marketing strategy in 2023

Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

By Jessica Deyo • May 23, 2023

Report: As CTV commands advertiser interest, fraud grows nearly 70%

A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify.

By Peter Adams • May 22, 2023

Meta makes it easier to apply deals in-feed for Facebook

The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.

By Jessica Deyo • May 22, 2023

Walmart ad biz growth continues to outpace rivals

The retailer's global advertising business grew over 30% last quarter, a higher rate than chief competitor Amazon and other digital ad platforms.

By Chris Kelly • May 22, 2023

Netflix boosts ad-supported tier with new product, measurement options

The streamer also shared that the tier has nearly 5 million active global users, with membership more than doubling since the beginning of the year.

By Sara Karlovitch • May 19, 2023

Google will deprecate cookies for 1% of users in Q1 2024

The move will allow for scaled testing of its Privacy Sandbox APIs in advance of the wider deprecation of third-party cookies.

By Chris Kelly • May 18, 2023

WBD unveils robust advertising options for Max ahead of May 23 launch

The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction.

By Sara Karlovitch • May 18, 2023

Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role.

By Chris Kelly • May 15, 2023

Meta broadens access to generative AI tools, seeking to save marketers time

Early testers of the features, which include automated background generation, expect the technology will save them at least five hours per week.

By Peter Adams • Updated Oct. 5, 2023

Google boosts AI chatbot Bard with visual search, third-party plug-ins

The chatbot will soon have third-party partners including Adobe, OpenTable and Instacart and is now accessible in over 180 countries.

By Jessica Deyo • May 11, 2023

Roblox grows revenue, users despite flagging metaverse buzz

The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.

By Sara Karlovitch • May 11, 2023

Why a shifting marketing landscape requires a people-first mindset

Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest.

By Brady Brim-Deforest • May 11, 2023

Google starts testing generative AI in search, ads included

Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear.

By Peter Adams • May 10, 2023

Microsoft rolls out new chat ads API as part of AI blitz

Part of Microsoft’s vision for a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences.

By Peter Adams • May 8, 2023