What a podcasting industry slowdown means for advertisers

Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena.

By Chris Kelly • Feb. 21, 2023

Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.”

By Chris Kelly • Feb. 15, 2023

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers?

The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines.

By Chris Kelly • Feb. 13, 2023

Microsoft, Google’s AI race points to shifting search power balance

Marketers should still take a cautionary approach, as Google’s early hiccups with Bard demonstrate shortcomings with the technology.  

By Peter Adams • Feb. 9, 2023

Publicis Groupe’s data and tech bets pay off with strong growth

“Booming” areas like CTV and retail media dovetail with the holding company’s data personalization and media services, according to its CEO. 

By Aaron Baar • Feb. 6, 2023

Mobile’s influence on digital commerce soars, study finds

Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

By Aaron Baar • Feb. 2, 2023

ChatGPT might change advertising — but it won’t revolutionize it

Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

By Chris Kelly • Jan. 31, 2023

Many brands are ‘reluctant buyers’ of ads on retail media networks

While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

By Jessica Hammers • Jan. 31, 2023

Agencies, consultancies step up metaverse investment, experiments

Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.

By Chris Kelly • Jan. 30, 2023

Has TV ad measurement’s day of reckoning finally arrived?

Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.

By Chris Kelly • Jan. 30, 2023

Blockchain, metaverse continue to command CMO interest despite snags

Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

By Peter Adams • Jan. 26, 2023

Unilever first to test Disney’s identity integration with Trade Desk

Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

By Chris Kelly • Jan. 26, 2023

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem. 

By Chris Kelly • Updated Jan. 25, 2023

Data clean room craze raises new questions about access, interoperability

Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research. 

By Peter Adams • Jan. 24, 2023

P&G touts big savings from fabric care in-housing strategy

Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.

By Peter Adams • Jan. 23, 2023

Apple launches Business Connect, names partners as advertising ambitions intensify

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

By Aaron Baar • Jan. 19, 2023

9 marketing trends to watch as 2023 tests transformation bets

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

By Peter Adams , Jessica Hammers , Sara Karlovitch • Jan. 18, 2023

C-store chains are betting on retail media in 2023. But at what cost?

On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores.

By Brett Dworski • Jan. 13, 2023

Meta adds additional ad targeting restrictions for teen users

Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.

By Aaron Baar • Jan. 12, 2023

Lowe’s in-houses retail media operations in efficiency play

The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

By Peter Adams • Jan. 12, 2023

NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.

By Chris Kelly • Jan. 9, 2023

Predictions: How leaders will adapt to change to drive marketing performance in 2023

Explore how organizations are leveraging technology and AI to bear the challenges of the moment.

By Dorian Stone • Jan. 9, 2023

Albertsons pilots Pinterest’s LiveRamp-supported clean room

Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.

By Sara Karlovitch • Jan. 6, 2023

Consumer support for ads in streaming services remains solid, study finds

Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month.

By Jessica Hammers • Dec. 20, 2022

Tone is business-critical in 2023: Why static brand guidelines won’t work

AI-powered communication assistance is one way brands can meet evolving customer expectations with authentic communication and scalable solutions.

Dec. 12, 2022