Heineken tests attention-based metrics to track sponsorship success

Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.

By Peter Adams • Updated Dec. 8, 2022

Hotel brands boost revenue after harnessing first-party data, report finds

With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.

By Aaron Baar • Dec. 5, 2022

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Disney Advertising enhances clean room capabilities with VideoAmp partnership

Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms. 

By Aaron Baar • Dec. 5, 2022

Live shopping comes to select NYC holiday window displays

Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.

By Aaron Baar • Nov. 28, 2022

Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.

By Peter Adams • Nov. 16, 2022

Apple’s Major League Soccer streams may come with ads

The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.

By Aaron Baar • Nov. 10, 2022

As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

By Peter Adams • Nov. 8, 2022

Real estate marketer Rent. creates TikTok solutions platform

The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

By Aaron Baar • Nov. 3, 2022

High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

By Peter Adams • Nov. 3, 2022

Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

By Peter Adams • Oct. 31, 2022

Amazon nears $10B in quarterly ad revenue while digital peers slump

That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

By Peter Adams • Oct. 28, 2022

Apple draws Meta’s ire again with new policy around boosted posts

New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.

By Jessica Hammers • Oct. 27, 2022

Amazon unveils suite of new video advertising products

Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

By Sara Karlovitch • Oct. 26, 2022

Kroger’s retail media guru on CTV ambitions and vanity metrics

Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.

By Peter Adams • Oct. 21, 2022

Marriott and Lowe’s try a more curated approach as media network newcomers

Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms.

By Peter Adams • Oct. 20, 2022

Ahold Delhaize USA brings retail media in-house

After nearly five years spent relying on a third-party media firm, AD Retail Media is staffing up and launching new tools like a unified on-site and offsite ad platform.

By Jeff Wells • Oct. 19, 2022

How to leverage sports communities for brand engagement

As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel. 

By Sara Karlovitch • Oct. 17, 2022

DoorDash expands self-service ad tools for CPG brands

PepsiCo and Clorox are embracing the platform’s ad push to support goals like building out their in-house ad platforms and acquiring new customers. 

By Sara Karlovitch • Oct. 17, 2022

Gen Z and CTV: Is a creative renaissance for TV ads in view?

The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV’s tools to reach them.

By Chris Kelly • Oct. 4, 2022

FuboTV reports success for advertisers using Unified ID 2.0

The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.

By Jessica Hammers • Oct. 3, 2022

The realities of a unified CTV measurement tool may shock advertisers

As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

By Michele Madaris • Sept. 28, 2022

Omnicom launches online retail practice as clients seek full-funnel view

Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

By Aaron Baar • Sept. 26, 2022

Drizly offers another round of ad solutions for brands

With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

By Sara Karlovitch • Sept. 23, 2022

Retail media makes up 11% of global ad spend, GroupM says

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

By Chris Kelly • Sept. 21, 2022

Walmart weds data to popular apps like TikTok in latest ad play

A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

By Peter Adams • Sept. 20, 2022