How corporate communicators can stay ahead in the age of AI

AI has the power to paint the picture and tell the story, tasking communicators to level up their strategy, according to Robert Gibbs and Jeff Nussbaum.

By Robert Gibbs, Jeff Nussbaum • Oct. 31, 2023

Omnicom boosts retail media offer with Flywheel Digital acquisition

The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane.

By Peter Adams • Oct. 30, 2023

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Disney+ beefs up ad tier with more targeting, measurement features

The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification.

By Aaron Baar • Oct. 30, 2023

Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning

The company has “barely scraped the surface” in its efforts to integrate advertising into video, audio and grocery, per CEO Andy Jassy. 

By Chris Kelly • Oct. 27, 2023

Meta revenue surges 23% but volatility could soften advertiser demand

Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.

By Chris Kelly • Oct. 26, 2023

Top takeaways from Advertising Week 2023 marketers need to know

From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering.

By Chris Kelly • Oct. 26, 2023

Amazon upgrades ad suite with new data clean room, AI image generator

A new cross-channel planner and enhancements to Amazon Marketing Cloud were also announced at the company’s annual UnBoxed conference.

By Peter Adams • Oct. 26, 2023

Google brushes off ad controversies as search, YouTube regain momentum

More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers.

By Peter Adams • Oct. 25, 2023

IPG Q3 revenue below expectations

Despite decreased client activity in tech and telecom, and macroeconomic concerns among marketers, the holding company sees positivity in its future.

By Aaron Baar • Oct. 23, 2023

Snap helps brands streamline creator partnerships with new solutions

Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.

By Aaron Baar • Oct. 19, 2023

Why Inspire Brands puts identity at the center of its marketing

Chief Media Officer Travis Freeman explained how uniting data and a marketing mix model helps the marketer reach “promiscuous” consumers.

By Chris Kelly • Oct. 19, 2023

How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B

In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.

By Chris Kelly • Oct. 18, 2023

TikTok unveils Out of Phone OOH ad solution for brands

L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

By Aaron Baar • Oct. 17, 2023

Marketers see promise in push to ‘decouple’ retail media data

At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for flexibility around data use.

By Peter Adams • Oct. 17, 2023

How Target is expanding its retail media network as holiday marketing heats up

Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.

By Peter Adams • Oct. 13, 2023

Google helps advertisers extend social strategies across its platforms

The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.

By Aaron Baar • Oct. 12, 2023

Dentsu, VideoAmp guarantee audience across major publishers

In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.

By Chris Kelly • Oct. 12, 2023

How Crate & Barrel offshoot CB2 repurposes social content for CTV ads

With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.

By Aaron Baar • Oct. 12, 2023

The future of shoppable TV ads? It isn’t QR codes

Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.

By Peter Hamilton • Oct. 11, 2023

Why Momentum is betting machine learning can upgrade experiential

Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.

By Peter Adams • Oct. 9, 2023

It’s beginning to look a lot like context

Standing out during the holiday season has never been more challenging. These practical strategies from Fyllo will have you celebrating holiday success.

By James Ramelli • Oct. 9, 2023

Microsoft debuts platform to help retailers launch and scale an ad business

The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs.

By Aaron Baar • Oct. 2, 2023

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.

By Chris Kelly • Sept. 26, 2023

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.

By Chris Kelly • Sept. 20, 2023

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

By Peter Adams • Sept. 19, 2023