Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

By Chris Kelly • Aug. 16, 2022

Comscore makes progress toward alternative currencies

Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

By Aaron Baar • Aug. 15, 2022

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Kargo expands video capabilities with Ziggeo acquisition

The company will focus on building a next-generation, ad-supported video player.

By Aaron Baar • Aug. 11, 2022

Heineken, Nike, Mondelēz run ads on cause-driven social platform

WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

By Peter Adams • Aug. 11, 2022

Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

By Chris Kelly • Aug. 10, 2022

Lyft rides into media network race as ride-hailing rebounds

Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

By Peter Adams • Aug. 9, 2022

Experiments with Nielsen alternatives increase but questions remain, VAB finds

While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.

By Chris Kelly • Aug. 9, 2022

Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering

The home of HBO Max and Discovery+ shared more details of its plans for integrating a mixture of ad-supported options to its streaming services.

By Chris Kelly • Aug. 5, 2022

Criteo completes $250M deal for ad-tech firm Iponweb

The final sale price was $130 million less than originally estimated before the upheaval caused by Russia’s invasion of Ukraine.

By Sara Karlovitch • Aug. 3, 2022

Walmart boosts ad network with new partnerships

As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

By Chris Kelly • Aug. 1, 2022

Amazon touts efficiency as Q2 advertising revenue grows 18%

Contrasting with digital rivals, the company’s ad sales segment posted healthy gains in Q2 as brands took a more results-oriented approach.

By Peter Adams • July 29, 2022

Google again delays third-party cookie deprecation. Now what?

Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.

By Chris Kelly • July 28, 2022

YouTube revenue grows just 5% as advertisers pull back

Google executives expect “ongoing headwinds” in the third quarter but see commerce and connected TV as areas of promise.

By Peter Adams • July 27, 2022

Tremor acquires Amobee for $239M to scale video advertising ambitions

The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.

By Peter Adams • July 26, 2022

GroupM launches framework for cutting carbon emissions from ads

Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030.

By Chris Kelly • July 25, 2022

Walmart integrates CommerceIQ to fortify its retail media advertising platform

Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year.

By Peter Adams • July 21, 2022

Netflix picks Microsoft as partner to build ad-supported streaming business

It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.

By Peter Adams • July 13, 2022

Disney boosts post-cookie offering with major Trade Desk integration

The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

By Chris Kelly • July 12, 2022

Kroger expands programmatic capabilities for advertisers with Pacvue partnership

Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization.

By Jessica Deyo • July 12, 2022

IPG looks to streamline brand integrations in entertainment

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

By Chris Kelly • July 11, 2022

WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.

By Peter Adams • July 8, 2022

Pinterest releases new shopping, seller features

The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.

By Tatiana Walk-Morris • July 7, 2022

Omnicom banks on Walmart, Instacart in latest commerce expansion

The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

By Chris Kelly • June 27, 2022

Why NBCUniversal is adding emotion to its measurement framework

Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.

By Chris Kelly • June 23, 2022

Wendy's streamlines national-to-local social advertising with Tiger Pistol

The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

By Chris Kelly • June 21, 2022