IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges

The category notched its largest gains since 2006 for a total of $189 billion even as issues related to the supply chain, measurement and identifiers persisted.

By Peter Adams • April 12, 2022

Omnicom integrates LG's CTV inventory into Omni ecosystem

A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households.

By Peter Adams • April 11, 2022

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

New global research: People are increasingly comfortable sharing their data

Despite cultural and economic differences, people increasingly see value in sharing their data – according to new research.

By Jed Mole • April 11, 2022

Brands start to wean off cookies while performance concerns abate, study finds

Still, 81% of advertisers remain worried about the impact of cookie deprecation, and some may change ad-tech partners if declines are severe enough.

By Peter Adams • April 8, 2022

Google is ready to test Topics, but advertisers remain skeptical

As small-scale trials begin, questions linger around efficacy and adoption.

By Sara Karlovitch • April 7, 2022

Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M

A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category.

By Peter Adams • April 7, 2022

Colgate trials tech for real-time ad testing to drive mobile shopping

Eye Square's tool displays ads across Amazon, Facebook, Instagram and YouTube and blends users' explicit and implicit reactions to assess an ad's effectiveness.

By Natalie Black (Koltun) • March 31, 2022

Walmart plots roadmap for media business with focus on premium ads

Plans for the Connect ad platform include tests of on-site units like video starting this year, as well as expansion of self-service options and the Walmart DSP.

By Peter Adams • March 30, 2022

Kroger opens ad inventory to third-party platforms in latest scale play

GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands.

By Peter Adams • March 28, 2022

Instacart's new tech platform lets retailers sell ads on their sites

Retailers like Schnuck Markets and Good Food Holdings are piloting the new Carrot Ads service on their owned e-commerce sites and apps.

By Sara Karlovitch • March 24, 2022

NBCUniversal elevates iSpot to ad currency in blow to Nielsen

At its One22 developer conference, the media conglomerate detailed several developments spanning data, technology and measurement.

By Chris Kelly • March 23, 2022

Dentsu is NBCUnified's first agency partner as media giant continues data push

The first-of-its-kind integration will allow for matches with NBCU IDs that comprise 150 million person-level IDs tied to 80 million households.

By Chris Kelly • March 21, 2022

Inside Macy's plan to scale its budding retail media business

Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.

By Peter Adams • March 21, 2022

Omnicom is first agency to integrate with NBCUniversal's data clean room

The integration is NBCU's latest move around data, technology and measurement — areas expected to be a focus of upfront season.

By Chris Kelly • March 14, 2022

Gannett advertisers hit by domain spoofing, spotlighting programmatic issues

Instances of spoofing extended beyond domain pages to include nuanced factors like keywords and brand safety measures and lasted for nine months. 

By Peter Adams • March 9, 2022

Can marketers crack the code on gaming as audiences diversify?

The IAB's upcoming PlayFronts — the first upfront event of its kind — speaks to new levels of maturity in media buying for a category whose player base is now 45% women.

By Peter Adams • March 7, 2022

Inside Disney's ambitious bets on measurement, data and programmatic

Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers.

By Chris Kelly • March 7, 2022

How publisher pushback on Google's AMP impacts marketers

Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users.

By Robert Williams • March 3, 2022

Nordstrom plots ad expansion as retail media network generates $40M

Marketers like L'Oréal's Luxe group are working closely with the Nordstrom Media Network, which plans to soon add native display pages.

By Peter Adams • March 2, 2022

Mondelez personalization tie-up with Innovid prioritizes CTV

A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.

By Chris Kelly • Feb. 24, 2022

What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement

NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond.

By Chris Kelly • Feb. 23, 2022

Kraft Heinz teams with Google to accelerate digital transformation

The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.

By Chris Kelly • Feb. 18, 2022

Walmart's ad business hits $2B as automation plays larger role

Nearly half of ad sales during the key holiday period came from automated channels, while the retailer is investing more in its tech stack.

By Peter Adams • Feb. 18, 2022

Google's end to cross-app tracking on Android marks latest advertiser hurdle

As tech giants respond to privacy concerns, how do mobile advertisers keep up?

By Sara Karlovitch , Natalie Black (Koltun) • Feb. 17, 2022

Walgreens bolsters retail media network with self-serve programmatic, clean room

Launching broadly in Q2, a new solution will let advertisers leverage the retailer's data for targeting on their preferred demand-side platform.

By Chris Kelly • Feb. 17, 2022