Ad Tech: Page 21
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Cody Boteler/Marketing Dive
Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach
Attempting to reassure platforms roiled by a similar move from Apple, the search giant said existing features won't wind down for at least two years.
By Peter Adams • Feb. 16, 2022 -
eclipse_images via Getty Images
Trade Desk cuts out middlemen like Google with direct access to premium ad inventory
Publishers like The Washington Post are leveraging OpenPath to try to eliminate some of the opaqueness in digital ads that has irked advertisers.
By Peter Adams • Feb. 15, 2022 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
IAB warns of 'measurement blackout' as marketer priorities remain misaligned
Spending on third-party data grew to $13.3 billion last year despite the pending deprecation of cookies, according to the trade group.
By Peter Adams • Feb. 9, 2022 -
Retrieved from Unsplash on July 22, 2021
Deep DiveHow media conglomerates are plotting the future of measurement and identity
NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.
By Chris Kelly • Feb. 8, 2022 -
Courtesy of Instacart
WPP gains early access to Instacart ad products in latest retail media bet
Partnering with the agency could give Instacart more direct access to powerful CPG clients on its roster, including Coke, P&G and Unilever.
By Peter Adams • Feb. 7, 2022 -
Courtesy of Roku
Innovid acquires TVSquared in quest to realize cross-platform measurement
Innovid has completed the deal, merging its ad serving footprint of more than 95 million connected homes with the measurement and attribution platform.
By Peter Adams • Updated March 3, 2022 -
Dan Kitwood/Getty Images via Getty Images
Amazon reveals ad services revenue as segment hits $9.7B
While those figures still pale in comparison to digital rivals, the scales could continue to shift in Amazon's favor amid an explosion of retail media.
By Peter Adams • Feb. 4, 2022 -
Drew Angerer via Getty Images
Facebook user growth stagnates while commerce bets see 'meaningful slowdown'
Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.
By Peter Adams • Feb. 3, 2022 -
Leon Neal / Staff via Getty Images
OpinionGoogle's Topics shows the ad industry needs a better case for targeting
As third-party cookies are phased out, advertisers must adapt, writes Debra Fleenor, founder and president of ad-ops company Adapex.
By Debra Fleenor • Feb. 3, 2022 -
ViewApart via Getty Images
What marketers can expect in 2022 amid continued uncertainty
As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward.
Feb. 3, 2022 -
Deep Dive // The dissolution of third-party cookies
What's next for advertisers as Google changes course again on cookie alternatives
Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues.
By Chris Kelly • Jan. 28, 2022 -
Eric Thayer via Getty Images
Apple's services segment hits record $19.5B as company shakes up mobile advertising
The category, which includes advertising, has potentially benefited from privacy changes enacted by the iPhone maker that have negatively impacted rivals.
By Peter Adams • Jan. 28, 2022 -
Courtesy of Instacart
Instacart rolls out shoppable brand pages for CPGs
The digital storefronts, which list the products that are in stock at users' most recently shopped store, deepens the e-commerce company's advertising push.
By Catherine Douglas Moran • Jan. 28, 2022 -
oatawa via Getty Images
Deep DiveCan retailers grab more CPG ad dollars without repeating digital media’s mistakes?
While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions.
By Peter Adams • Jan. 25, 2022 -
Patrick Lux via Getty Images
Data marketing spend tops $29B in US as cookie deadline looms
Clean rooms and data management platforms are among the categories set to receive steeper investments in 2022, Winterberry Group forecasts.
By Peter Adams • Jan. 24, 2022 -
Retrieved from Unsplash on July 22, 2021
MNTN acquires QuickFrame in hopes of streamlining CTV ad production
The deal follows the ad tech firm's acquisition of Ryan Reynold's Maximum Effort Marketing agency last summer.
By Chris Kelly • Jan. 24, 2022 -
Courtesy of Walmart
Walmart signals metaverse plans with trademark applications around virtual goods, NFTs
While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.
By Peter Adams • Jan. 18, 2022 -
Courtesy of DoorDash
Deep DiveCan restaurant marketers get digital right while facing panoply of pressures?
Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.
By Chris Kelly • Jan. 18, 2022 -
LeoPatrizi via Getty Images
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.
By Natalie Black (Koltun) • Jan. 13, 2022 -
Courtesy of iSpot.tv
NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup
In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.
By Peter Adams • Jan. 13, 2022 -
Dia Dipasupil via Getty Images
Deep DiveLooking ahead: 9 trends that will steer marketing in 2022
Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 11, 2022 -
Retrieved from Unsplash on July 22, 2021
Discovery invests in OpenAP to accelerate growth of advanced TV
OpenAP works with more than 100 advertisers and expects 140% year-over-year growth in publisher-driven ad sales in 2022.
By Chris Kelly • Jan. 10, 2022 -
Courtesy of Lyft
T-Mobile acquires ride-share ad network amid digital OOH rebound
With the deal for Octopus Interactive, T-Mobile wants to help advertisers reach urban cord-cutters and convert its data capabilities into a larger revenue driver.
By Peter Adams • Jan. 10, 2022 -
Courtesy of Yahoo
Yahoo builds out shoppable ad tech with MikMak deal
Along with providing access to first-party data, the deal lets CPG advertisers offer a multi-retailer checkout experience directly from ads on Yahoo sites.
By Natalie Black (Koltun) • Jan. 6, 2022 -
Courtesy of NBCUniversal
NBCUniversal's new advertising platform streamlines first-party data across portfolio
NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer.
By Peter Adams • Jan. 5, 2022
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