Mobile: Page 194
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Hyundai readies social scavenger hunt for 'Ant-Man' sequel
The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram.
By Robert Williams • June 12, 2018 -
Report: Snapchat ad prices plummet
The image-sharing app has the lowest prices for ad placements among social media platforms.
By Robert Williams • June 12, 2018 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Kraft chisels personalized cheese sculptures that look like dad for Father's Day
The brand is auctioning off five of the sharp cheddar-based busts on eBay as a last-minute gift idea, with proceeds going to Feeding America.
By Erica Sweeney • June 12, 2018 -
Facebook launches gaming video platform to battle Twitch
Fb.gg serves as a hub of games streaming on the social giant and lets users subscribe to esports celebrities' channels.
By Robert Williams • June 11, 2018 -
Macy's recruits employees as brand ambassadors
The department store hopes transforming its employees into social media influencers will drive both brand connection and sales.
By Robert Williams • June 11, 2018 -
Rakuten acquires mobile pickup platform Curbside
The deal comes at a time when mobile ordering and pickup are becoming more popular, making the space competitive.
By Robert Williams • June 11, 2018 -
Disney promotes 'Aladdin' Broadway musical with VR
A 360-degree video immerses viewers in a performance as facts about the show appear.
By Robert Williams • June 11, 2018 -
Kellogg's opens NYC cereal café to World Cup watch parties
Working with the soccer-focused agency Eat Soccer, the brand created an immersive kitchen and special nooks for fans to take Instagram selfies.
By Erica Sweeney • June 11, 2018 -
Location data is a boon for marketers, study says
Surveyed marketers said location data drove new customer acquisition, response rates and engagement levels.
By Robert Williams • June 8, 2018 -
Snapchat, SeatGeek partner on in-app ticket buying
The Los Angeles Football Club is the first team to sell tickets through Snapchat Stories.
By Robert Williams • June 8, 2018 -
Ericsson's ad tool ties location, carrier data for verification
Emodo Audiences uses the information to pre-verify mobile audiences and ad inventory to avoid wasted spend.
By Robert Williams • June 8, 2018 -
Subaru saw 17% jump in site traffic from Amazon-focused mobile push
The carmaker sidestepped the rush among competitors to advertise on TV during NFL games and took a more targeted digital approach.
By Chris Kelly • June 8, 2018 -
H&M tests voice-activated mirrors at NYC flagship
Smooth-talking mirrors deliver magazine-cover selfies, style suggestions and QR code discounts.
By Daphne Howland • June 8, 2018 -
Column
Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'
"IHOb" sets Twitter into a frenzy, while a burger chain leaves behind the beef and a Father's Day promo misses the mark.
By Peter Adams , Chantal Tode , Chris Kelly • June 8, 2018 -
Facebook funds news shows from Fox News, CNN for Watch
The social networking giant is far from the only social media network cozying up to publishers now that there's a bigger focus on quality content.
By Robert Williams • June 7, 2018 -
Stance offers mobile self-checkout without an app download
The sock and underwear retailer lets customers use their smartphone's web browser to buy products with Apple Pay, Google Pay or a credit card.
By Robert Williams • June 7, 2018 -
Forrester: Mobile will drive 72% of growth in online video ad spend
Mobile’s share of the online video ad market will grow from 50% this year to 59% by 2023.
By Robert Williams • June 7, 2018 -
Facebook opens up Marketplace to business ads
Retailers Thread Wallets and FabFitFun have boosted their returns on ad spend with the social network's new classified section ads.
By Robert Williams • June 7, 2018 -
Budweiser ties search to its music history through OOH displays
Ads urge passersby to Google terms like "1969, musicians, sessions, Budweiser," which turns up a photo of the Rolling Stones with cans of the beer.
By Erica Sweeney • June 7, 2018 -
ComScore, PushSpring partner to merge mobile ad planning and buying
Marketers can target ads based on mobile app consumption, demographics and location.
By Robert Williams • June 6, 2018 -
KitchenAid boosts social media engagement 85%
The appliance brand focused on responding to customer questions about deliveries and repairs.
By Robert Williams • June 6, 2018 -
Facebook tests Musical.ly competitor called 'Lip Sync Live'
Users can choose from song titles to personalize videos and challenge friends to a lip sync battle.
By Robert Williams • June 6, 2018 -
Survey: Employee advocacy outweighs influencer marketing
Social marketers see the tactic as a cost-effective, scalable alternative to micro-influencers, Sprout Social found.
By Robert Williams • June 6, 2018 -
How data and a luxe experience boosted Tea Forte's ROI 20x
Can a high-end brand maintain its air of exclusivity when a pressured environment requires being on Amazon?
By Natalie Black (Koltun) • June 6, 2018 -
Apple debuts screen limits, Siri shortcuts and privacy updates
Enhanced performance is a focus of iOS 12, which will include a new Shortcuts feature for Siri as Apple tries to catch up in the voice-assistant space.
By Robert Williams • June 5, 2018
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