How Hershey found success with in-game advertising

The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.

By Sara Karlovitch • Nov. 15, 2022

The value of blending: Inside E.l.f’s post-cookie mobile strategy

As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

By Jessica Deyo • Nov. 10, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Apple’s Major League Soccer streams may come with ads

The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.

By Aaron Baar • Nov. 10, 2022

Foot Locker stores become Pokemon Go gyms and stops in Puma tie-up

Interest in mobile gaming and AR remains strong, as evidenced by Puma’s new Pokemon-themed line of merchandise and in-store activations.

By Aaron Baar • Nov. 10, 2022

Twitter growth prospects flatten, but few are spared from pummeling digital downturn

Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

By Peter Adams • Nov. 9, 2022

Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

By Peter Adams • Nov. 4, 2022

Drizly rebrands to focus on gift-giving and e-commerce

A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose. 

By Sara Karlovitch • Nov. 4, 2022

Real estate marketer Rent. creates TikTok solutions platform

The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

By Aaron Baar • Nov. 3, 2022

How brands can leverage Apple’s Live Activities feature

With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned.

By Jessica Deyo • Nov. 3, 2022

Google’s new shopping updates focus on deals

The search engine found in a new study that 43% of respondents plan to spend more time looking for discounts this holiday season.

By Dani James • Nov. 3, 2022

Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience

Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users.

By Aaron Baar • Nov. 3, 2022

Musk takeover leads Mediabrands to recommend pause on Twitter ads

The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

By Peter Adams • Nov. 2, 2022

Kohl’s deals-focused holiday blitz features bevy of mobile tactics

The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

By Peter Adams • Nov. 1, 2022

Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in

The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation.

By Aaron Baar • Oct. 27, 2022

Meta revenue declines again while metaverse skeptics sound alarm

Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals.

By Peter Adams • Oct. 27, 2022

Apple draws Meta’s ire again with new policy around boosted posts

New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.

By Jessica Deyo • Oct. 27, 2022

YouTube revenue shrinks as Google feels pinch of ad slowdown

The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.

By Peter Adams • Oct. 26, 2022

Snapchat owner braces for cold winter as ad revenue slows

Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.

By Peter Adams • Oct. 21, 2022

TikTok replaces Netflix as second most-popular app for those under 35

New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters. 

By Aaron Baar • Oct. 20, 2022

American Eagle CMO says now’s the time for marketers to take risks

At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.

By Jessica Deyo • Oct. 19, 2022

Why Liquid Death doesn’t chase viral social media trends

An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality.

By Jessica Deyo • Oct. 18, 2022

Invisalign’s Roblox activation sees over 2 million users

The company’s head of marketing shares what was considered when creating the virtual world and what he’s learned since its launch.

By Aaron Baar • Oct. 17, 2022

Bumble recreates “Ted Lasso” fictitious dating app

The tie-up focuses on personality-first matches and offers a free two-month trial to Apple TV+.

By Aaron Baar • Oct. 13, 2022

TikTok shoots for movie studio budgets with new Showtimes ad format

For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.

By Peter Adams • Oct. 13, 2022

Caught in the funnel: How to make social media Gen Z’s one-stop-shop

Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.

By Jessica Deyo • Oct. 13, 2022