TikTok enables new search ad functionality for marketers

The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK. 

By Aaron Baar • Aug. 24, 2023

Marketers trialing Threads say it comes at the expense of Instagram, Facebook

Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found.

By Jessica Hammers • Aug. 24, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.

By Jessica Hammers • Aug. 23, 2023

Amazon brings sponsored product ads to third-party apps, sites

Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.

By Jessica Hammers • Aug. 17, 2023

Axe offers ‘Logne Forgiveness in latest affordable luxury push

The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne.

By Aaron Baar • Aug. 17, 2023

What brands should know about the FTC’s updated Endorsement Guides

The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice.

By Lauren Carey • Aug. 16, 2023

Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand

The new website’s magazine-style, mobile-friendly format includes editorial content and video components.

By Michele Laufik • Aug. 15, 2023

Instacart focuses on savings for largest back-to-school push yet

“You’ve Got This, Parents” highlights the company’s new co-marketing solution with tie-ups from brands like Yoplait, Lunchables and Babybel.

By Sara Karlovitch • Aug. 14, 2023

X’s new CEO hire has done little to stem brand exodus, report says

Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

By Peter Adams • Aug. 11, 2023

X enlists IAS to provide pre-bid brand safety certification

The social media platform formerly known as Twitter is taking steps to shore up brand safety issues that have led major advertisers to exit.

By Aaron Baar • Aug. 10, 2023

Lyft debuts in-app ads to help brands reach riders in transit

Universal Pictures and Audible are among the early partners using the feature that can serve contextually relevant messages based on trip details.

By Peter Adams • Aug. 10, 2023

McDonald’s flaunts history of pop culture cameos in latest meal ploy

Customers can scan Sweet N’ Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat.

By Peter Adams • Aug. 9, 2023

Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants.

By Peter Adams • Updated Sept. 5, 2023

Verizon and The Met partner to bring historical items to Roblox

Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.

By Aaron Baar • Aug. 3, 2023

Instagram celebrates Gen Z connections in short film-led campaign

The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.

By Chris Kelly • Aug. 3, 2023

Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.

By Jessica Hammers • Aug. 3, 2023

How Albertsons is gamifying summer savings

The grocery company's Flavor Adventure online game lets shoppers play to unlock recipes, digital coupons, sweepstakes entries and prizes.

By Catherine Douglas Moran • Aug. 1, 2023

Volvo showcases denim car interiors with Pinterest keyword takeover

The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

By Sara Karlovitch • July 31, 2023

McDonald’s says Grimace birthday push shook up strong Q2 earnings

A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.

By Chris Kelly • July 27, 2023

‘Barbie’ AI selfie generator goes viral with 13M users

Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities. 

By Aaron Baar • July 27, 2023

Meta revenue rises 11% as leaner organization keeps new products rolling

CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers.

By Peter Adams • July 27, 2023

What Apple’s iOS 17 privacy shift means for marketers

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.

By Jessica Hammers • July 27, 2023

Sociable: Snapchat rises to 397M users, sees more active advertisers in Q2

Despite overall revenue decreasing 4% year-over-year, an 8% quarter-over-quarter increase suggests Snap’s ad business is recovering.

By Andrew Hutchinson • July 26, 2023

Is Twitter’s rebrand to X a nail in the coffin or a necessary change?

The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads.

By Peter Adams • July 25, 2023

Gatorade teams with Meta, The Weather Channel for summer PSA

The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.

By Jessica Hammers • July 25, 2023