TikTok hints at US product fulfillment centers — here’s what it means for marketers

If the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce.

By Jessica Deyo • Oct. 13, 2022

Burger King caters to paranormal sleuths with in-app ghost detector

A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper. 

By Peter Adams • Oct. 12, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Mentos sustainability campaign ‘proves’ racoons are better at recycling

Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found.

By Jessica Deyo • Oct. 12, 2022

Marvel, DoorDash partner to highlight multi-skilled ‘Dashers’ in comic series

“The Dashers” debuted at New York Comic Con and positions DoorDash drivers as everyday heroes.

By Aaron Baar • Oct. 10, 2022

Marketers ramp up promotions to curb expected holiday lows, survey says

During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

By Jessica Deyo • Oct. 10, 2022

Instagram follows TikTok with enhanced ad formats and tools

New features include multi-advertisement tools, augmented reality feeds and Stories and a free music library. 

By Aaron Baar • Oct. 7, 2022

Let’s get real: What TikTok’s BeReal lookalike means for marketers

Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.

By Jessica Deyo • Oct. 6, 2022

Lucky Charms joins mobile gaming craze with AR gem hunt

Created with “Pokemon Go” developer Niantic, the experience ties into a limited-edition cereal that quickly sold out on store shelves earlier this year.

By Aaron Baar • Oct. 6, 2022

Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’

A proposal letter to acquire the company for the initial agreed-upon price asks Twitter drop a lawsuit set to be battled out later this month.

By Peter Adams • Oct. 5, 2022

‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors

Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard.

By Peter Adams • Oct. 4, 2022

Gen Z and CTV: Is a creative renaissance for TV ads in view?

The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

By Chris Kelly • Oct. 4, 2022

My Little Pony gallops into Roblox to promote Netflix series

The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents.

By Sara Karlovitch • Sept. 30, 2022

NBA takes a page from TikTok for app refresh

Built with Microsoft, the app features a personalized “For You” page and vertical video and will be home to a plethora of exclusive game content. 

By Aaron Baar • Sept. 29, 2022

Google search expansion could be wake-up call for marketers

A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit. 

By Peter Adams • Sept. 29, 2022

McDonald’s repackages Happy Meals for adults with cult streetwear label

Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers.

By Peter Adams • Sept. 27, 2022

As gaming attracts mixed-age audiences, advertising gets complicated

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

By Aaron Baar • Sept. 26, 2022

Drizly offers another round of ad solutions for brands

With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

By Sara Karlovitch • Sept. 23, 2022

E-commerce apps lose pandemic luster

New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears.

By Aaron Baar • Sept. 22, 2022

Duracell calls on tech geeks to energize new TikTok page

A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

By Peter Adams • Sept. 22, 2022

Dunkin’ promotes architect behind next-gen push to CMO

Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”

By Peter Adams • Sept. 22, 2022

Hpnotiq liqueur appeals to Gen Z with blue-hued metaverse push

Virtually hosted by rapper Guapdad 4000, #Hpnoverse includes an augmented reality camera, a scavenger hunt and 4,000 NFTs up for grabs.

By Jessica Deyo • Sept. 22, 2022

YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

By Peter Adams • Sept. 20, 2022

Crown Royal teams up with Uber Eats to reward delivery drivers

While parent Diageo is a new official NFL sponsor, Crown Royal has been building a relationship with the league for years.

By Sara Karlovitch • Sept. 20, 2022

Walmart weds data to popular apps like TikTok in latest ad play

A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

By Peter Adams • Sept. 20, 2022

How an empowered creator economy is challenging marketers

Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

By Jessica Deyo • Sept. 20, 2022