How an uptick in gaming M&A could reshape the media landscape

Following acquisitions of Zynga and Activision Blizzard, game publishers are expected to court marketers more aggressively as they look to boost ad sales.

By Robert Williams • March 17, 2022

Instacart adds shoppable recipe tool to TikTok, Hearst sites

Integrating on popular mobile platforms where home cooks seek inspiration could help Instacart differentiate itself from rivals.

By Natalie Black (Koltun) • March 17, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Twitter tests Shops feature

Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.

By Tatiana Walk-Morris • March 10, 2022

Waze and Infiniti direct traffic to women-owned businesses

Debuting around Women's History Month, "Pave it Forward" also highlights historical landmarks on drivers' routes.

By Sara Karlovitch • March 10, 2022

Acura rolls into metaverse with NFT, first virtual showroom

Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist.

By Natalie Black (Koltun) • March 10, 2022

Perfect seeks SPAC financing to drive AR growth in beauty and beyond

Virtual demonstrations, metaverse shops and livestreamed shopping are key areas for growth as brands try to engage people outside of physical stores.

By Robert Williams • March 10, 2022

66% of brands spent more on creator marketing in past year

Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

By Natalie Black (Koltun) • March 3, 2022

Walmart moves further into livestream shopping

The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.

By Kaarin Moore • March 3, 2022

Crypto.com transports Snapchat users to LeBron James' childhood bedroom

Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.

By Sara Karlovitch • March 3, 2022

How publisher pushback on Google's AMP impacts marketers

Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users.

By Robert Williams • March 3, 2022

Denny's refreshes 24/7 heritage with help of diverse TikTok stars

A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

By Peter Adams • Feb. 28, 2022

Gaming in-app purchases drop 35% globally after Apple's ATT changes

In response to the tech giant's privacy updates, marketers appear to be shifting focus to Android, a new AppsFlyer report suggests.

By Natalie Black (Koltun) • Feb. 24, 2022

Twitch unveils guaranteed ad income for select creators

The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.

By Sara Karlovitch • Feb. 24, 2022

Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions

The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time.

By Robert Williams • Feb. 24, 2022

Wrangler enters Wild West of NFTs with Leon Bridges

The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.  

By Peter Adams • Feb. 23, 2022

Taco Bell's subscription service boosted rewards members 20%

Taco Lover's Pass subscribers visit three times more often than non-members, and close to half of transactions included more than one taco.

By Alicia Kelso • Feb. 23, 2022

Coke lifts off new innovation platform with 'space-flavored' Starlight cola

Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse.

By Peter Adams • Feb. 17, 2022

Pepsi's Super Bowl halftime show app reflects interest in second-screen experiences

The soda brand loaded its specialized mobile app with features that gave users more control, plus exclusive content to build excitement in the game's lead-up.

By Robert Williams • Feb. 17, 2022

Google's end to cross-app tracking on Android marks latest advertiser hurdle

As tech giants respond to privacy concerns, how do mobile advertisers keep up?

By Sara Karlovitch , Natalie Black (Koltun) • Feb. 17, 2022

Wish debuts shoppable video tool for merchants

The e-commerce platform this month named a new CEO and has been building up its C-suite over the past year.

By Tatiana Walk-Morris • Feb. 17, 2022

Sally Hansen debuts AR try-on tech for nail polish

Beauty brands have increasingly relied on augmented reality tools during the pandemic as shoppers prioritize safety.

By Tatiana Walk-Morris • Feb. 17, 2022

Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach

Attempting to reassure platforms roiled by a similar move from Apple, the search giant said existing features won't wind down for at least two years.

By Peter Adams • Feb. 16, 2022

Amazon previews NFL's shift to streaming with Super Bowl spot

"Thursday Night Football" will air exclusively on Prime Video this fall in the first year of an 11-year agreement.

By Chris Kelly • Feb. 11, 2022

Chewy asks pet lovers on TikTok Live date with rescue animals

The Valentine's Day livestream will show attendees "eligible cuties" they can adopt via pet profiles that nod to mobile dating apps.

By Natalie Black (Koltun) • Feb. 10, 2022

NFL opens Snapchat playbook for Super Bowl Sunday

Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.

By Chris Kelly • Feb. 10, 2022