NFL opens Snapchat playbook for Super Bowl Sunday

Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.

By Chris Kelly • Feb. 10, 2022

Walmart, NYX partner with Triller to boost Black creators

The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.

By Chris Kelly • Feb. 10, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Lifewtr commissions NFTs, debuts TikTok for Black History Month

The PepsiCo brand's expanded Black Art Rising initiative demonstrates its ongoing support of Black creativity in the art world.

By Nina Lentini • Feb. 7, 2022

Snapchat's AR shopping upgrade points to social commerce future

Tests of a "catalog-powered" shopping lens generated $6 million in sales for Ulta Beauty and a 17-time lift in purchases among women for MAC Cosmetics.

By Robert Williams • Feb. 3, 2022

Cameo matures beyond celebrity videos with NFT membership

Cameo Pass will give customers access to limited-release art, events, celebrity Q&As and early tests of new app features.

By Natalie Black (Koltun) • Feb. 3, 2022

Pinterest adds augmented reality feature for home decor

The tech will allow users to virtually stage their homes with items from retailers including Walmart, West Elm, Wayfair and CB2.

By Tatiana Walk-Morris • Feb. 3, 2022

Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'

Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.

By Chris Kelly • Feb. 3, 2022

Facebook user growth stagnates while commerce bets see 'meaningful slowdown'

Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.

By Peter Adams • Feb. 3, 2022

Smirnoff kicks off Super Bowl with watch party for remote Alaskan miners

The Diageo brand is also running a text-to-win promotion as it activates around the Super Bowl, during which it cannot advertise.

By Sara Karlovitch • Feb. 3, 2022

Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site

The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.

By Chris Kelly • Feb. 3, 2022

Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B

The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase. 

By Peter Adams • Feb. 2, 2022

Apple's services segment hits record $19.5B as company shakes up mobile advertising

The category, which includes advertising, has potentially benefited from privacy changes enacted by the iPhone maker that have negatively impacted rivals.

By Peter Adams • Jan. 28, 2022

Instacart rolls out shoppable brand pages for CPGs

The digital storefronts, which list the products that are in stock at users' most recently shopped store, deepens the e-commerce company's advertising push.

By Catherine Douglas Moran • Jan. 28, 2022

Michelin gamifies teen driver safety with The Sims mobile app

In-game billboards encourage players to check their tire pressure in exchange for a chance to win gaming-related prizes or a Twitch gift card.

By Robert Williams • Jan. 27, 2022

Roti offers customers $10 credit to download loyalty app

The fast casual's promotion highlights the premium restaurants are placing on loyalty and digital engagement.

By Aneurin Canham-Clyne • Jan. 27, 2022

More Super Bowl viewers poised to second-screen on mobile

A growing portion of game viewers are looking to connect online, pointing to opportunities for marketers to reach mobile users as they multitask.

By Natalie Black (Koltun) • Jan. 27, 2022

Bush's Beans enlists TikTok, Reels creators for Can Film Festival

The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival.

By Chris Kelly • Jan. 27, 2022

NBCUniversal deepens TikTok ties around uncertain Winter Olympics

Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app.

By Peter Adams • Jan. 24, 2022

Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

By Natalie Black (Koltun) • Jan. 20, 2022

QR codes promise ad interactivity boost with growth of connected TV

Leveraging the uptick in "second-screening," scannable codes on TV ads give marketers another data signal about consumers.

By Robert Williams • Jan. 20, 2022

Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer

A multiweek media push shows the brand throwing a spotlight on an impressive range of talent, including through tie-ins to its new mobile app.

By Peter Adams • Jan. 20, 2022

Walmart signals metaverse plans with trademark applications around virtual goods, NFTs

While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.

By Peter Adams • Jan. 18, 2022

Can restaurant marketers get digital right while facing panoply of pressures?

Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.

By Chris Kelly • Jan. 18, 2022

Marriott seeks TikTok creators to drive content around loyalty program

Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.

By Nina Lentini • Jan. 18, 2022

Tic Tac inspires kindness and connection via AR messaging

The activation is tied to limited-edition packs featuring positive messages like "Keep Your Day In Mint Condition" and "Up For An Adventure?"

By Chris Kelly • Jan. 13, 2022