Twitter's IPO: The details marketers need to know

The micro-blogging platform holds plenty of potential, especially in social TV advertising.

By Roger Riddell • Oct. 4, 2013

McDonald's hires Amazon, Yahoo vet as first ever chief digital officer

Atif Rafiq will help the fast food juggernaut reach consumers in the mobile space.

By Wendy Parish • Oct. 3, 2013

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

M-commerce is beating desktop use for online retail time

More than half of retail website minutes are gained through mobile shopping, according to a new report.

By Philip Nations • Oct. 2, 2013

Facebook ads now target users based on their apps

Mobile app marketers stand to benefit from the social network's newest ad feature.

By Wendy Parish • Oct. 1, 2013

Are ads coming to the Gmail app?

Evidence in the code for the new Gmail Android app points to a "yes." 

By Wendy Parish • Oct. 1, 2013

5 publishers getting creative on Instagram

With inventive ideas, Instagram can be a great platform for publishers to shine. 

By Wendy Parish • Oct. 1, 2013

Has Android app Locket unlocked a mobile ad secret?

The two-month-old app already has 150,000 users and at least a dozen brands lining up to advertise. 

By Wendy Parish • Sept. 29, 2013

Hooters is turning 30 and celebrating on Instagram

The restaurant chain is inviting former waitresses to snap Instagram selfies at their old stomping grounds on Oct. 4. 

By Wendy Parish • Sept. 28, 2013

SMBs have new options with Yahoo's Stream Ads App

The app gives advertisers a self-serve option to run ads across all devices. 

By Wendy Parish • Sept. 27, 2013

Google takes Glass on tour

The tour kicks off in Durham, N.C., with future dates to be determined.

By Wendy Parish • Sept. 27, 2013

Mobile ad budgets are twice what they were two years ago

An average annual marketing budget in 2013 is $242,750. 

By Wendy Parish • Sept. 24, 2013

Despite $900M write-down, Microsoft still betting on the Surface

Microsoft still plans to aggressively market the new generation of Surface tablets despite an unimpressive showing of the first versions. 

By Wendy Parish • Sept. 23, 2013

YouTube to Add Offline Viewing to Mobile Apps

At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications.

Sept. 23, 2013

Samsung pokes fun at Apple fans with Galaxy S4 virtual line

Samsung rewarded fans tweeting about the brand by bumping them up in a virtual line to get a free smartphone. 

By Wendy Parish • Sept. 23, 2013

BlackBerry lays off 4,500 after rebranding flop

Just months after a major rebranding, BlackBerry sales are majorly disappointing. 

By Wendy Parish • Sept. 20, 2013

Here's What's Happening in Mobile Marketing

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Arrives: What You Need to Know Before Upgrading With Apple releasing iOS 7 today, millions of iDevice owners will be making the upgrade to Apple’s most advanced mobile...

Sept. 20, 2013

These 5 brands are tapping Snapchat's potential

The mobile image sharing app's surging popularity makes it an attractive option some brands can't resist. 

By Wendy Parish • Sept. 20, 2013

#NationalBunnyEarsDay a dissapointment for Nesquik

What seemed like a creative idea turned out to be a flop. 

By Wendy Parish • Sept. 20, 2013

Why the iOS7 update matters to marketers

Several new features may be of benefit to industry professionals. 

By Wendy Parish • Sept. 20, 2013

Pinterest takes first step into advertising with promoted pins

The social network wants to strike the right balance between advertising and organic content. 

By Wendy Parish • Sept. 20, 2013

Israeli chocolate brand uses WhatsApp to reach teens

Klik is jumping on the hot app to reach young consumers. 

By Wendy Parish • Sept. 18, 2013

Virgin Mobile's new video ad is controlled with your eyes

The new interactive video ad works with viewers' webcams to track their blinks. 

By Wendy Parish • Sept. 17, 2013

Mobile Ad Targeting Moves Beyond the Geo-Fence

Earlier this week, MMW was privy to the details surrounding a new partnership in mobile that was made official this morning. Placed, a top player in location, just announced the launch of Placed Targeting, a solution that enables advertisers to “step outside of the geo-fence” to reach...

Sept. 17, 2013

Skype Rolls Out New Rich Media Ad Unit for iPhone

Skype is stepping up its mobile advertising game. The Microsoft-owned company is introducing a rich media mobile placement for iPhone today in select markets and plans to bring advertising to its Android app later this month.   Mobile is a growing area of the Skype business, according to L...

Sept. 17, 2013

Live @ SMX East: Trends In Mobile Search

As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Industry observers comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the......

Sept. 17, 2013