How McDonald's boosts mobile growth with Famous Orders platform

The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.

By Robert Williams • Aug. 26, 2021

Liftoff, Vungle merge to form broad mobile app growth platform

By controlling both the demand and supply sides, the merged company may appeal to app developers who want to depend less on ad tech giants like Facebook and Google.

By Natalie Black (Koltun) • Aug. 26, 2021

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Nissan taps Waze's destination-based data to alert drivers to scenic landmarks

The mobile partnership seeks to capitalize on increased car usage during the pandemic, especially with regards to summer travel plans.

By Asa Hiken • Aug. 26, 2021

Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers

PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture.

By Peter Adams • Aug. 26, 2021

TikTok partners with Shopify to pilot in-app shopping

Through the new product, merchants with TikTok For Business accounts can have a shop tab on their profiles and create a mini-storefront.

By Maria Monteros • Aug. 25, 2021

Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle

The Kraft Heinz brand's latest tie-up follows a larger refresh campaign that was developed with creative agency Johannes Leonardo.

By Peter Adams • Aug. 25, 2021

Coca-Cola serves free Lime rides to encourage recycling plastic bottles

A new partnership expands the beverage giant's World Without Waste initiative to recycle 100% of its packaging by 2030.

By Asa Hiken • Aug. 25, 2021

How Discord aids brands' quest to engage fans around 'emergent culture'

Chipotle, Hot Topic and Jack in the Box are among the marketers that have established a foothold on the group chat platform.

By Robert Williams • Aug. 19, 2021

WWE expands digital footprint with John Cena-inspired NFT, Spotify partnership

Ahead of its "SummerSlam" pay-per-view event, the wrestling organization is leveraging Spotify's Clubhouse clone to offer live conversations.

By Asa Hiken • Aug. 19, 2021

American Eagle homes in on Twitch with new creator partnership

As /twitchgaming's Official Apparel Partner, the brand will run a weekly segment around gaming, a five-part docuseries spotlighting streamers and merchandise.

By Natalie Black (Koltun) • Aug. 19, 2021

Zelle owner doubles down on marketing, targets older group

The digital payment network's owner is trying to break through post-COVID-19 competition for consumers' attention by demonstrating new use cases.

By Lynne Marek • Aug. 16, 2021

An organization obsessed with customer empathy starts with these 5 steps

As the unprecedented availability of information shifts power from brands to buyers, we’ve entered a golden age of the customer. Across every industry, customer empathy is now the competitive differentiator.

By Andy MacMillan • Aug. 16, 2021

General Mills unlocks mobile rewards with back-to-school campaign

The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products.

By Robert Williams • Aug. 12, 2021

Instagram expands Shop tab ads globally, further building out e-commerce potential

Following a test earlier in August, the app is embracing ads that appear as tiles in its shopping hub.

By Asa Hiken • Updated Aug. 24, 2021

Google, TikTok increase privacy, safety protections for teens

Policies that limit engagement and ad targeting come as tech giants are under increased regulatory scrutiny, and follow similar moves by Facebook.

By Chris Kelly • Aug. 12, 2021

Nike doubles down on localization with Nike Rise concept

The concept store is part of the retailer's efforts to make its app significantly more useful to customers, thereby giving it more access to customer data.

By Cara Salpini • Aug. 11, 2021

YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts

A hefty advertising push caters to creators and users, showcasing the simplicity of posting videos to the TikTok lookalike feature. 

By Peter Adams • Aug. 10, 2021

Miller High Life delivers dive bars with patio set giveaway

The Molson Coors-owned brand is capitalizing on a nationwide shortage in patio furniture to fuel its online sweepstakes.

By Asa Hiken • Aug. 10, 2021

Local media agencies poised to be key part of accelerating digital ad market

Agencies born out of local media companies have grown nearly eightfold in the past decade and can tap into the $748 billion spent by businesses on digital marketing services.

By Chris Kelly • Aug. 9, 2021

IHOP explores virtual brands, new loyalty program

A delivery-only model could leverage the breakfast chain's current infrastructure, which includes two full kitchens in about 70% of its restaurants.

By Alicia Kelso • Aug. 6, 2021

Kansas City Chiefs tap mobile marketplace to auction team merch

A multi-year partnership with I Got It allows the franchise to offer game-worn memorabilia through its official app and website.

By Asa Hiken • Aug. 5, 2021

American Eagle debuts digital clothing on Bitmoji in creator-focused push

Brand ambassadors like Addison Rae appear as cartoon avatars decked out in the retailer's latest back-to-school offerings.

By Peter Adams • Aug. 5, 2021

Spotify's What's New feed could generate repeat visits for brands

The feature sees the streaming audio app adopting social media strategies to boost engagement with mobile consumers.

By Robert Williams • Aug. 5, 2021

Instacart hires ex-Facebook ad chief as new president

Carolyn Everson brings extensive experience with building advertising relationships as the e-commerce platform ramps up its digital ads division.

By Catherine Douglas Moran • Aug. 4, 2021

TikTok to help Publicis clients drive social commerce in new partnership

Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program.

By Peter Adams • Aug. 3, 2021