Mobile: Page 42
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Sean Gallup via Getty Images
What Apple's iOS 15 means for marketers
Apple's upcoming privacy changes, including Hide My Email and Private Relay, will make opt-ins more valuable and may complicate already strained efforts to reach target users on iPhones.
By Robert Williams • July 1, 2021 -
Courtesy of Tripadvisor
Tripadvisor's refreshed app, ads aim to instill wanderlust
Video spots in "Vacations Miss You" depict luggage looking lonely and forgotten after more than a year of going mostly unused.
By Natalie Black (Koltun) • July 1, 2021 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Federal judge tosses out Facebook antitrust suits, citing failure to prove social giant's monopoly power
The decisions speak to the difficulty regulators will face in reigning in tech companies that offer free services on the internet.
By Peter Adams • June 29, 2021 -
Courtesy of Domino's Pizza
Domino's lets customers bet on speediness of carside delivery with DraftKings tie-up
Recalling the chain's famous "30 Minutes or Less" policy, a new promotion shows Domino's continued focus on mobile-first partnerships.
By Peter Adams • June 28, 2021 -
Courtesy of Sprite
Sprite turns scannable bottles into tickets for virtual hip-hop concerts
The Coca-Cola brand's summer concert series builds on its 35-year connection to hip-hop culture while evolving to meet consumers' changing needs.
By Chris Kelly • June 28, 2021 -
Amazon acquires podcast distributor, monetization platform Art19 in chase for audio ad dollars
After buying the network Wondery last year, Amazon Music is trying to round out its podcast advertising tools in a manner akin to rival Spotify.
By Peter Adams • June 25, 2021 -
David Paul Morris via Getty Images
Deep Dive // The dissolution of third-party cookiesWhat's next for the ad industry as Google gives third-party cookies a stay of execution
Google kicked the can down the road with its latest privacy decision, but brands, agencies and the ad tech industry can't rest on their laurels.
By Chris Kelly • June 25, 2021 -
Permission granted by Tafi
Coca-Cola revives 'Hilltop' ad with vintage wardrobe for Samsung AR emoji
In a deal with Tafi, the beverage giant is releasing virtual '70s-inspired apparel in celebration of an iconic ad's 50th anniversary.
By Asa Hiken • June 24, 2021 -
Courtesy of Ntwrk
Ntwrk's shopping festivals highlight the potential of livestream commerce
Opting for cultural connection over awareness, big brands like Mtn Dew and Adidas create memorable moments with fans by selling limited-edition merch in livestreams hosted by celebrities.
By Robert Williams • June 24, 2021 -
Courtesy of Lamps Plus
Lamps Plus products make cameo in TikTok videos from 26 creators
By highlighting creators who are popular among women over 35, the effort shows how interest in TikTok is growing for brands with appeal beyond Gen Z.
By Natalie Black (Koltun) • June 24, 2021 -
Courtesy of ATTN:
Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy
Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform.
By Peter Adams • June 24, 2021 -
Courtesy of Keurig Dr Pepper
Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda
The partnership capitalizes on recent interest in flight and space, while demonstrating how Triller is different from social video rivals like TikTok.
By Chris Kelly • June 24, 2021 -
Courtesy of Chipotle Mexican Grill, Inc.
Chipotle drives interest in loyalty program with racing video game
The lo-fi racing game promotes a new update to Chipotle Rewards and will dole out prizes to select winners, including a 2021 Tesla Model 3.
By Asa Hiken • June 23, 2021 -
Courtesy of Ikea U.S.
Ikea centers on sustainability with conversational Pandora ad
Emulating a two-way conversation, the ad details Ikea's sustainability mission and asks listeners if they want to hear tips on living a more eco-conscious life.
By Natalie Black (Koltun) • June 17, 2021 -
Courtesy of Noom
Noom's new CMO eyes app growth beyond weight loss
The platform sees an opportunity to expand into other aspects of personal health such as sleep and anxiety, while extending its reach among a broader group of consumers.
By Robert Williams • June 17, 2021 -
Retrieved from VidCon's Twitter account on June 17, 2021
TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators
By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.
By Asa Hiken • June 17, 2021 -
Courtesy of Popeyes
Popeyes launches its first loyalty program
The move comes as Popeyes' digital sales make up about 14% of total sales in the U.S. and have contributed to the chain's continued double-digit same-store sales growth throughout the COVID-19 crisis.
By Alicia Kelso • June 17, 2021 -
Courtesy of Jack in the Box
Jack in the Box duets with Jason Derulo on virtual restaurant brand
CMO Ryan Ostrom explained how the fast food chain ensured its brand voice was heard in a collaboration with the TikTok-savvy singer.
By Chris Kelly • June 14, 2021 -
Retrieved from Chipotle Mexican Grill, Inc. on June 14, 2021
Chipotle airs first national TV ad starring athlete as hype around Olympics builds
A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels.
By Peter Adams • June 14, 2021 -
Cody Boteler/Marketing Dive
Google tightens Android policies, shrinking already-limited mobile ad tracking
The move mirrors Apple's IDFA changes from earlier this year and further curbs advertisers' abilities on mobile.
By Asa Hiken • June 10, 2021 -
Courtesy of PepsiCo
Gatorade courts student athletes with Hudl video series
By emphasizing training tips from pros like the Celtics' Jayson Tatum, a new app-based series helps position the brand as supportive and authentic.
By Robert Williams • June 10, 2021 -
Courtesy of Instagram
Instagram debuts tool to help creators earn commission on purchases
The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales.
By Tatiana Walk-Morris • June 10, 2021 -
Courtesy of Billie
Billie rewrites classic fairy tales for Pride on Instagram
The series aligns with the razor brand's continued mission to champion all women and dismantle traditional notions around body hair.
By Natalie Black (Koltun) • June 10, 2021 -
Eric Thayer via Getty Images
Apple doubles down on privacy, further complicating tracking and targeting
Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic.
By Chris Kelly • June 10, 2021 -
Courtesy of Domino's Pizza
Domino's revived Noid hops on NFT trend
The pizza brand will auction "Noid's Failed Tools" that appeared in a TV spot that brought back the infamous brand icon for the first time since 1995.
By Chris Kelly • June 8, 2021
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