Mobile: Page 42
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Courtesy of Kraft Heinz Canada
Heinz, Burger King reward Waze users driving at the speed of ketchup
Drivers will receive traffic-activated ads in Waze, and some going 0.045 km per hour will get a digital coupon for an Impossible Whopper.
By Natalie Black (Koltun) • June 7, 2021 -
Retrieved from MillerCoors on June 04, 2021
Coors Banquet nods to 'Smokey and the Bandit' with mobile scavenger hunt
The Molson Coors brewer will share clues and deploy QR codes at specific locations to guide fans on their quest for the keys to a '77 Pontiac Firebird.
By Peter Adams • June 4, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Kate Spade released a video as part of the campaign that features dancers in New York, all wearing face masks. The image was retrieved from its video on June 2, 2021.
Kate Spade tests TikTok with cheery summer campaign
New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.
By Natalie Black (Koltun) • June 3, 2021 -
Retrieved from Snap on June 03, 2021
Snap prioritizes creators with AR-equipped smart glasses
Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat.
By Robert Williams • June 3, 2021 -
Presley Ann via Getty Images
HBO Max dishes on 'Gossip Girl' via Community text app
Fans can text or call a provided phone number to receive exclusive content on the upcoming reboot of the TV show.
By Asa Hiken • June 3, 2021 -
Courtesy of Snap, Inc.
AR's role in shopping poised to swell in next 5 years, Publicis and Snap find
Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.
By Natalie Black (Koltun) • May 27, 2021 -
Spencer Platt via Getty Images
Location-based ads can rebound despite Apple's privacy changes
As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence.
By Robert Williams • May 27, 2021 -
Permission granted by Heineken
Heineken deploys mobile ads on Waze to discourage drunken driving
The partnership builds on the brewer's responsible consumption efforts through destination-based messaging and Uber credits.
By Asa Hiken • May 27, 2021 -
Courtesy of McDonald's
McDonald's hypes BTS menu collab with in-app content, merch drop
Building on prior tie-ups with artists like Travis Scott, the chain is looking to extend engagement with fans of the K-pop group through its mobile app.
By Peter Adams • May 26, 2021 -
Courtesy of Afterpay
Afterpay leverages e-commerce success and Rebel Wilson in first global campaign
The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative.
By Asa Hiken • May 25, 2021 -
Courtesy of SiriusXM
TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker
A dedicated TikTok Radio channel will emulate the experience of the app's scrolling "For You" page and spotlight diverse creators and trends.
By Peter Adams • May 24, 2021 -
Drew Angerer via Getty Images
How brands like HP make strides on TikTok thanks to its bespoke brand safety solution
Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.
By Chris Kelly • May 21, 2021 -
Courtesy of Poshmark
Poshmark, Snap team up on social shopping experience
The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.
By Tatiana Walk-Morris • May 20, 2021 -
Courtesy of Hyundai
Car brands embrace buzzy mobile media to reach millennial cord-cutters
The group has become a key demographic for carmakers, which are now opting for virtual launches and AR demos instead of glitzy auto expos of the past.
By Robert Williams • May 20, 2021 -
Courtesy of Google
Google boosts e-commerce push with new tech, Shopify partnership
New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.
By Asa Hiken • May 20, 2021 -
Courtesy of IKEA
Ikea evokes vacation-inspired home renovations with Pinterest quiz
After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.
By Natalie Black (Koltun) • May 20, 2021 -
Permission granted by Lyft
Lyft depicts reopening learning curve in 'How to Human' ads
A new campaign shows riders en route to an overdue haircut, running late for an in-person meeting and fumbling for words when interacting with a driver for the first time in a while.
By Natalie Black (Koltun) • May 19, 2021 -
Retrieved from Instagram on May 18, 2021
What's old is new: Brands craving connection with consumers turn to livestreaming
Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.
By Maria Monteros • May 19, 2021 -
Permission granted by Gameloft
Lamborghini builds brand with mobile esports competition
The global tournament will let players race with a video game version of Lamborghini's Essenza SVC12 sports car.
By Asa Hiken • May 13, 2021 -
Courtesy of YouTube
YouTube takes aim at TikTok, Snap with $100M creator fund
Basing payouts on views and engagement — rather than ad revenue — may appeal to microinfluencers and amateur creators looking to experiment with short-form video.
By Natalie Black (Koltun) • May 13, 2021 -
Courtesy of Apple
Aiming for reinvention, Apple eyes ad growth after privacy changes
The tech giant will serve more performance data about ads bought via Apple than those from third parties, giving it an advantage in drawing in advertisers.
By Robert Williams • May 13, 2021 -
Courtesy of Nextbite
Celebrities bring sizzle to new virtual restaurant brands from Nextbite
The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.
By Chris Kelly • May 13, 2021 -
Courtesy of Zappar
Burger King urges kids to guard virtual eggs in new AR game
Angry Birds developer Rovio Entertainment worked with the chain to develop an augmented reality game for King Jr. meals at participating locations.
By Robert Williams • May 12, 2021 -
Courtesy of Charmin
NFTs pose real marketing value that may outlive current mania
Charmin, Taco Bell and Pringles are among the brands using the nascent tech to sell virtual collectibles, authenticate products via QR codes and offer digital passes to events.
By Robert Williams • May 6, 2021 -
Permission granted by Wonderful Pistachios
Wonderful Pistachios goes for gamers with Twitch, YouTube, social push
In addition to targeting the esports community, Wonderful will market its new healthy snack to younger consumers on Snapchat and TikTok.
By Asa Hiken • May 6, 2021
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