Meta’s ad biz stays strong but economic, regulatory uncertainty looms

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.

By Chris Kelly • May 1, 2025

Pantene turns Alix Earle’s viral TikTok post into collection, campaign

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower. 

By Jessica Hammers • May 1, 2025

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap

The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.

By Chris Kelly • May 1, 2025

Gopuff enhances in-house ads platform with new incrementality solutions

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.

By Aaron Baar • April 24, 2025

NFL, Adobe team up for AI-powered league and fan-generated content

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app. 

By Jessica Hammers • April 24, 2025

Axe leans on Pete Davidson’s wisdom to help men level up their rizz

The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.

By Peter Adams • April 23, 2025

Lyft Media teams with StackAdapt for programmatic in-app advertising

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.

By Aaron Baar • April 17, 2025

Kids entertainment brand CoComelon lends a hand in first brand campaign

“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.

By Jessica Hammers • April 17, 2025

Uber and Instacart deepen tie-up with advertising integration

The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace.

By Aaron Baar • April 14, 2025

Heineken flips phones for IRL interactions

A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing.

By Aaron Baar • April 10, 2025

BeReal launches US advertising platform led by former TikTok exec

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.

By Jessica Hammers • April 10, 2025

How JCPenney’s new brand positioning is subverting consumer expectations

“Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.

By Chris Kelly • April 10, 2025

Sociable: Trump extends US TikTok sell-off deadline once again

The ByteDance-owned app will now have until June 18 to work out a deal. 

By Andrew Hutchinson • April 7, 2025

In-game ads drive 27% of mobile gamers to purchase a new product: Zynga

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

By Aaron Baar • April 3, 2025

Wendy’s nets nearly 52M impressions in single day with Snap ad product

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

By Jessica Hammers • April 3, 2025

Sociable: What consumers expect from brands on social in 2025

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's latest “Social Pulse” report.

By Andrew Hutchinson • April 2, 2025

Roblox scales rewarded video ad offering via Google partnership

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.

By Sara Karlovitch • April 1, 2025

Hellmann’s turns ketchup into currency to push mayo, fries combo

Consumers can use the cameras on their mobile devices to scan spare ketchup packets and generate a coupon for Hellmann’s Mayonnaise.

By Jessica Hammers • March 31, 2025

Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution

A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to an internal analysis.

By Aaron Baar • March 27, 2025

Coors Light taps AI to turn baseball fans’ obstructed views into brews

“Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash prize via Venmo.

By Jessica Hammers • March 27, 2025

Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

By Chris Kelly • March 26, 2025

How TikTok’s new search ad format helps Eventbrite inspire eventgoers

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.

By Jessica Hammers • March 20, 2025

Pizza Hut introduces second-screen mobile companion for March Madness

The digital experience can be accessed via Instagram and leverages Meta AI to dish out real-time game reactions, hot takes and exclusive offers.

By Aaron Baar • March 20, 2025

Sociable: Longer clips are gaining traction on TikTok, data shows

Consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads.

By Andrew Hutchinson • March 17, 2025

Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.

By Aaron Baar • March 13, 2025