Mobile: Page 8

  • Collection of Verizon brand images
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    Courtesy of Verizon
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    Verizon unveils future-facing new look with ad campaign nodding to its past

    The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo from Publicis design shop Turner Duckworth.

    By • June 26, 2024
  • Persil laundry detergent teams with fashion designer Christian Siriano, shown in the photo holding a phone to his ear, to launch a 24-hour Wardrobe Refresh Hotline on TikTok Live.
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    Courtesy of Persil
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    Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live

    The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling. 

    By Aaron Baar • June 26, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Chipotle's Celebrity Card, which grants on free meal per day for one year, is on display via a graphic.
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    Courtesy of Chipotle
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    Chipotle extends coveted Celebrity Card to fans on social media

    Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year. 

    By • June 25, 2024
  • People at a cookout in a Johnsonville ad
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    Courtesy of Johnsonville
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    Johnsonville looks to juice social media algorithms with positive content

    The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.”

    By • June 21, 2024
  • Meta's setup at the Cannes International Festival of Creativity 2024.
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    Permission granted by Sean Ebsworth Barnes
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    Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions

    Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.

    By Aaron Baar • June 20, 2024
  • Gopuff ad
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    Courtesy of Gopuff
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    Gopuff’s brand-building drive gets celebrity boost from Tom Brady

    The NFL icon, already an investor, will aid with content creation and is curating a new health and wellness category on the delivery platform. 

    By • June 20, 2024
  • A starbucks cup next to a suitcase.
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    Courtesy of Marriott International
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    Marriott teams up with Starbucks in latest loyalty play

    Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee.

    By Noelle Mateer • June 20, 2024
  • NBCUniversal's cover art for its "Paris Collective" group, which includes a number of popular social media creators, also shown on the graphic, who will be creating content at the 2024 Paris Olympics.
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    Courtesy of NBCUniversal
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    NBCU unveils Paris Creator Collective for Olympics coverage

    The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.

    By • June 18, 2024
  • Jameela Jamil poses as an anthropologist for E.l.f. Cosmetics' "Peculiar Behavior" campaign promoting its new Bronzing Drops.
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    Courtesy of E.l.f. Beauty
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    Why E.l.f. stepped into the wild for its latest entertainment play

    Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.

    By • June 18, 2024
  • People mill around an Apple store at location in Maryland.
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    Chip Somodevilla via Getty Images
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    Apple to drop its BNPL option in US

    The tech giant said it will discontinue its buy now, pay later service and shift to offering consumers alternative payment options.

    By Patrick Cooley , Lynne Marek • June 17, 2024
  • Uber app tracking a driver
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    Leon Neal via Getty Images
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    Uber expands Journey Ads to programmatic buyers across Rides app

    The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

    By Aaron Baar • June 13, 2024
  • Reddit DoubleVerify
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    Retrieved from Reddit on June 12, 2024
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    Column

    Sociable: Reddit announces brand safety and suitability partnership with DoubleVerify

    DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.

    By Andrew Hutchinson • June 11, 2024
  • Flavor Flav clock for Red Lobster
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    Courtesy of Red Lobster
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    Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign

    The rapper-turned-reality-TV personality narrates new ad spots and an AR filter lets users virtually don his recognizable clock necklace.

    By • June 11, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Apple unveils Apple Intelligence, OpenAI partnership at WWDC

    The company’s new generative AI offering is billed as a personal intelligence system and will be integrated into a number of its features alongside ChatGPT. 

    By • June 11, 2024
  • Givenchy Beauty's Roblox experience, the Givenchy Beauty House, overhauled in celebration of Pride Month.
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    Courtesy of Givenchy Beauty
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    Givenchy Beauty makes over Roblox space for Pride Month

    The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.

    By • June 6, 2024
  • A screen grab of the interior of Ikea's Roblox store.
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    Courtesy of Ikea
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    Ikea remodels remote work with paid positions for Roblox store

    The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.

    By • June 6, 2024
  • 3 mobile phones showing the Tastemade channel on Shopsense
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    Courtesy of Shopsense, Tastemade
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    Tastemade launches shoppable home improvement series using Shopsense AI

    Tapping Hedley & Bennett’s founder as host, the series focuses on redesigning kitchen spaces while viewers shop the products.

    By Xanayra Marin-Lopez • May 30, 2024
  • LG Electronics' global campaign "Optimism Your Feed" is showcased on digital billboards against a red background.
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    Courtesy of LG Electronics
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    LG fuels positivity on social media with ‘Optimism your feed’ playlist

    The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.

    By • May 30, 2024
  • A digital rendering of Walmart Realm.
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    Courtesy of Emperia
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    Walmart launches immersive digital shopping experience

    Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce. 

    By Tatiana Walk-Morris • May 29, 2024
  • Professional race car driver Katherine Legge is seen standing on a race track next to an E.l.f. Cosmetics-branded car while also wearing E.l.f.-branded gear for the Indy 500.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’

    The activation features a pit crew of “glow-up” artists and will be supported with a Snapchat AR lens, Twitch livestream and Roblox experience. 

    By • May 23, 2024
  • A row of multicolored Jones Soda bottles
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    Courtesy of Jones Soda Co.
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    Augmented reality entices brands with endless off-package marketing space

    Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers.

    By Leslie Nemo • May 23, 2024
  • Coca-Cola Wozzaah Africa
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    Courtesy of Coca-Cola
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    How Coca-Cola bottled the vibrancy of Africa for its latest creation

    With a name inspired by the isiZulu term for “come here,” Wozzaah Zero Sugar looks to embody the culture of and invite consumers to the continent.

    By • May 23, 2024
  • A person stands on stage and makes a presentation about Google's AI products
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    Courtesy of Google
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    Google to bring ads to new AI Overview as part of search transformation

    At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.

    By • May 22, 2024
  • Mars Tripadvisor
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    Courtesy of Mars
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    Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches

    A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.

    By • May 21, 2024
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target captures ‘That Target Feeling’ in new ad campaign

    The big-box retailer has drawn inspiration from its social media following for its latest campaign, which remixes Michelle Branch’s 2001 hit “Everywhere.”

    By Tatiana Walk-Morris • May 20, 2024